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Boxoffice-December.20.1952

iJ' i Exhibitors Are

iJ' i Exhibitors Are Presented Awards In U-l Wisconsin Sales Drive w; - I .yip Exhibitors wlio concentrated on Universal product for a seven-week period (September 14 to November 1) were awarded prizes by Milwaukee's XJ-I Manager Dave Goldman. The affair was held at the Hotel Schroeder. Pictured around the gifts are, left to right: Bill McFadzen, U-I booker; Sid Turcr, salesman; winner Nick Burg, State, Sheboygan; winner Roland Williams, Sun, Brodhead; Al Kuehn, Mode, Oshkosh; Mrs. Kuehn; Dave Goldman, winner Lauren Husten, Troy, East Troy; Wally Babcock, Sprague, Elkhorn; winner Paul Nowatske, Vista, Mukwonago; Lew Breyer, salesman; winner Earl Severson, Oakland, Milwaukee; Bill Schwartz, salesman, and Orville Peterson and Dick Katz, bookers. MILWAUKEE—The outgrowth of an idea conceived by Milwaukee U-I Manager Dave Goldman and his salesmen and bookers last fall paid off here when a number of prizes were awarded to exhibitors at festivities in the swank Schroeder hotel. The prizes were tokens of the branch's appreciation of a job well done by participating exhibitors. At the time when exchanges u.sually are working up campaigns to breathe renewed life into film busine.ss the local U-I family decided that the exhibitor should be shown some attention and, after a bit of study, a fullfledged project was in full bloom. The task was to inspire exhibitors to concentrate on U-I product for a seven-week period from September 16 to November 1, with prizes to be awarded the winners at the conclusion of the campaign. Manager, salesmen, bookers and shippers, along with the rest of the staff, pitched in and did amazing work—amazing in that it brought satisfaction to bbth U-I and the exhibitors. When the contest was over and the winners announced, based on the largest number of U-I films played, the list bore the following names and awards: Lauren Husten, Troy Theatre, East Troy, an Evinrude outboard motor; Nick Burg, Mode, Oshkosh, a Polaroid camera with complete accessories: Roland Williams, Sun, Brodhead. carafe and electric percolator set; Paul Nowatske, Vista, Mukwonago, Remington electric shaver, and ilUiQ^ PLAY SAFE... NEXT TIME USE ]iIS.WA6ASHAVE..CHI0«OI) UO NINTH tVENUE. NEW VOKK Earl Severson. who recently took over full control of the Oakland Theatre, a carving set. Among the balance of the winners, unable to attend the prize-award luncheon because of weather and the press of business were Al Honthaner, Comet, Milwaukee; Robert Goetz. Monroe: John O'Connor, Highland, Highland; Mrs. Arnold Kemp, Lake, Fox Lake; Dave Weishoff. Juno. Juneau; Don Brown. Mars. LaFarge. and Sam Miller, Rialto, Gladstone. Mich. In giving out the awards. Manager Dave Goldman paid particular tribute to the effort put forth by each winner and pointed out that the gifts were the U-I Milwaukee family's way of saying, "thank you for a job well done." In addition to Goldman, other members of U-I present were Side Turer, Lew Breyer and Bill Schwartz, salesmen; Orval Peterson, Bill McFadzen and Dick Katz, bookers. Also present was Wally Babcock, representing exhibitor Dan Kelliher, Sprague Theatre, Elkhorn, Wis. Band Box Collects Toys MASON CITY, IOWA—Admission to the Band Box Theatre here for a recent Saturday morning kiddy show was based on the donation of one used toy. A local toy shop had a citywide campaign under way to collect toys to be distributed at a Christmas party planned for the city's de.serving children. The shop planned to repair as many broken toys as possible. The theatre, a Consolidated Agencies house, is managed by Mrs. Mildred Wilson. Jobs at All-Time High MINNEAPOLIS — The state employment service has reported that Minneapolis employment is at an all-time high, '268,040 in November compared to 266,800 in December 1950. The November increase was 3,300 over the previous month. Strong Selling Clicks In Dull Holiday Period MINNEAPOLIS—That high-powered showmanship and exploitation and generous advertising appropriations aren't wasted on a worthwhile attraction even in the traditionally dull two weeks before Christmas period when stores are open evenings and many people are busy spending their available funds cj BraketffJK. for gifts, was demonstrated here this past week. Greatly helped by a terrific selling cam-^t*" paign, "My Pal Gus" gave Radio City one of its biggest weeks in months and a gross that stacked up as really hefty—this at a time when the boxoffice is supposed to be nearly dead and not susceptible to any invigoration. Minnesota Amusement Co. officials were' confident the picture was outstanding Ir^ quality and possessed the qualities whicti would endear it to the public and bring valuable word-of-mouth, but they were equalljj certain, because of its title and lack oi! especially big cast names and advance aC' claim, that it required the utmost exploli tion. That's what they gave it—and wil gratifying boxoffice results in the face of tbi usual pre-Christmas slump. Among the stunts employed was a previe' for 600 educators, followed by a forum discussion of the picture. In large advance newspaper ads and on screen trailers the Radi< City management personally guaranteed offering's merits and gave it the highest commendation. The ads also quoted thi opinions of pleased patrons, giving thi names and addresses and showing snapshoj pictures of them. There also were large gratis newspaper pic ture spreads, newspaper ads paid for by local dairy and candy factory, and picti in the newspapers of children visiting candy factory where bars named after film are manufactured. Ev Seibel and Don Alexander of the MA( publicity and advertising staff and 20th-: exploiteers Art Herzog and Chick Evi merit bows for their bangup job. the indusi here feels. ney jeesi ;a>,ieatiii at P«' red Show cj a man 'loiilanii oecided to tad ten 1 ^ri, Mtln iDm te th ii'iive B falls here, fedi Ike CitB Sues! IKCEBLl 3id ffllon 'i suit Clli iKonDec. ol tlie t tithatt aick in tlii ffijaied, sreal st W to pa; ilaijdans ilyHoli- 111(22!:- ialf of isi -iliereGf »4 Ij ! one fi Tax Return to Theatreman^'"" Ordered by Wis. :oanlr:; Judge iili.te. ALMA. WIS.—Judge Kenneth S. White C, Buffalo county circuit court has ordered thi the city of Alma return to theatre owna^ C. H. and Beulah J. Pi-yce of Alma so) $278.04 in taxes collected on theii- theatre i 1950. In his ruling, the judge also ordere' the city to return to the Pryces 5 per (XT. interest on the amoimt from March 10, 195 The judge ruled thi and $100 in court costs. the assessment placed on the theatre in 196i totaling $26,010, was unreasonable and illega Theatre Fire Averted IOWA CITY. IOWA— What might hav '^ been a serious fire was discovered in time a Sunday morning to prevent any damag: A leather cap was found burning on to of a wall light fixture at the Varsity Theat* about 6:40 a. m., firemen said, and taken out side before the flames could spread. Tlie caj apparently had been thrown there by a chili The lights in the theatre were on at to time because a janitor was cleaning up. janitor smelled smoke and called the firemeit 'MDrc "eapoli 'Pfptsfdl -* Mir *! thai *" Th. ttttllr miiiv * 'fatif >*l.il. BOXOFFICE December 20, 1K( ijtr..

i Mrs. 'Ptii l-poif;;; ' here fc ilit sefc Hadio C;l; itlis ceptift 0. oil and i'; s ouisttah qiBlities c and bnii ley m rj tie and !u and advti utmost ft ave it-st: iiitliefjc!-. fed was a ct by i lore iseadvancs: trailers tfe . ly piaranie ie it llie U also 'ODS, ps; givins siowiaia;; itis newspape ids paid io: :tory, ildien and K ilsit^ i njjieii aiE lander ol 'i- j staff ami - and CliicS :' upjob,tliei£ healreiBC i-Iudge innetli S. ^- (ithasordiK 1 to tbeatre i- Altos lyceiof r tts J Pijces i P froniM*'*" THejiKlse'*', ithetieatK -Wlia' ptei"" " itteVa^'J^ .«id.andBW' ,„fere«» «s clean"? indt liif' Ed Utech Acquires Tulip In Orange City, Iowa OKANCtK CITY, IOWA llic Tiillp Theatre here has been reopened by Kcl Utoch, who purch.i.sed the house at public auction. Bob Vnnde Brake, who recently was dLscharncd (roin army service after servinK more than two years, has been named inanaKcr of the theatre. They arc operathiK shows five nights a week—Tuesday through Saturday. Saturday matinees are planned for children. First concern of the new owner will be to make the Tulip a comfortable hou.sc, Utech emphasized. HeatlnK. seating and flooring are among the problems to be tackled first. Other remodeling ad renovation will be undertaken when weather permius. Retired Showman Still Active IOWA PALLS. IOWA— Fifty years ago this month a man who has become one of Iowa PWls' most familiar figures stepped off a train and decided to make Iowa Falls his home. He Is W. A. "Bill" Mlddleton, who traveled Xor a wholesale firm out of Iowa Falls until 1914. and then managed the Rex Tlieatre for 30 years. Although he retired several yeai's ago from the theatre business. Mlddleton still is active here, serving as a director of the Iowa Falls Federal Savings and Loan Ass'n and of the Citizens State bank. (owan Sues Theatre Employe COUNCIL BLUFFS. IOWA—John Nolan jr. has sued Clifford Nelson for S20.000 damages. Nolan's suit charges he was in the Strand Ilieatre on Dec. 8. 1950, when Nelson, an employe of the theatre, "wrongfully struck" Nolan with a flashlight. Nolan declared he iras struck in the lower extremities, was "severely" injured, rendered sore and lame, and suffered great shock. His suit claims he was »inpelled to pay S800 for medical attention. Be asks for $10,000 actual damages and $10,000 ixemplary damages. !learly Hall Are U.S. Films Of the 222 feature films released during the irst half of 1952 in Austria, 104 were U.S. Urns. 51 were German productions, 27 British, French, 13 Italian, 7 Austrian. 3 Russian. ith one each coming from Switzerland. Mexico and Denmark. On loan from Metro. Fernando Lamas will tar with Arlene Dahl in the Paramount plcure, "Sangaree." NCA Droits Bill to Make Exhibition Public Utility Minneapolis—North Central .Allied directors recently went on record in favor of a proposed law to classify the film industry as a public utility and, consequently, subject to state regulation, "providing that this can be done constitutionally." The board voted to direct S. D. Kane, executive counsel, to study the constitutionality of the proposal and. if possible, frame such a measure which would "stand up" in the courts and then report l>ack to it. Bennie Berger, NC.\ president, suggested the move so that the stale of Minnesota could fix maximum film rentals. He wants NC.V to sponsor such a bill in the 1953 Alinnesota legislature. )XOFFICE December 20, 1952 MILWAUKEE Dobrrt J. Nru. recciitly appointed oJuUitant maniiKer under Bob Oroencrt at the Alhambra Tlieatre, .iihow.i RlKna of hnvlnit the makln's. When Orocnert ha-i un exploitation deal under way which culU for records, recording.^ and radio .ntatlon cooperation, he merely turn.i to Ncu. who h«.i u (4.000 collection of Juzz records Big lime urtULs write him for data regardlnR certain record-s. He knows every dbk jockey In thli urea by hL held a Clothes for Korea matinee, offering free admission to any youngster bringing to the theatre a clean and usable article of clothing . . . A meeting to discuss a w-elfare plan (or persons in show business in WLscoasln was held Monday (15 > in the screening room of the Varsity Theatre building here by Harold J. Fitzgerald, chairman. Frank Fischer, who formerly operated Paramount Fischers Theatres In Wisconsin and Illinois, has acquired the states right . . . for Wi.sconsln. Minnesota and Michigan, for "Ten Nights in a Barroom." The picture played recently at the Hartford, Hartford Al Camlllo, manager of the Modjeska, Milwaukee, and Dale Carlson. Orpheum. Madison, received awards for exploitation John Steinfeld. formerly coowner campaigns . . . of the Oakland here, has lea.-ied the Lyric and will take over the management Christmas day. Begin Work on 350-Car Aiier PL.'VTTEVILLE. WTS.—Work on the new 350-car drlve-ln to be constructed on a 12- acre site near here has begim. according to owner John O'Connor. Lloyd Gladson to Alliance, Neb. ALLIANCE. NEB—Lloyd Gladson of Walsenburg. Colo.. Is the new manager of the Alliance Theatre here. 89