Boxoffice-December.20.1952

j
Exploitation Values Pack Warner List;
2-Reel Adventure Films
National Magazine Breaks to
'Thar She Blows'; Schedule
Lists 86 Subjects
Exploitation values are packed iiilu the
subject matter of practically ever) short
subject on Warner Bros." 1952-53 chart,
which consists of 86 separate shorts in
eight classifications.
Leading the list in qualit) and in publicitv
possibilities is " "Thar She Blows, an
account of a five-month South Pole whaling
expedition, with 12 "killer"' ships and a
"factory" ship, which has already received
good national breaks in magazines like Life,
Time and Argosy, with at least half a dozen
others coming up. These breaks can be
collected and mounted as an effective lobby
or front display, and the quotes can be
used for marquee selling as well.
Along with " 'Thar She Blows" are seven
other two-reel specials in Technicolor.
"Killers of the Swamp" is another thriller,
featuring famed hunter Ross Allen: "L nder
the Little Big Top" features youngsters
from 6 to 16, all sons and daughters of famous
circus performers; "Tahiti Passage"
has romance, action, beautiful girls and
color, and "Cruise of the Zaca" stars Errol
Flynn for name value and is an account of
some of Flynn's adventures aboard his
yacht.
Press material is available on all of
these specials, and s])erial material on some.
Local exchanges will have the full availabilities.
Good promotion possibilities are always
inherent in sports shorts, and the current
Lead Off
Ross Allen, featured in the Technicolor tworeeler,
"Killers of the Swamp," holds aloft a cub
swamp lion whose parents were shot in an organized
hunt.
crop has some outstanding releases, all in
Technicolor. Among them are "L nfaniiliar
Sports."' which was filmed all over the
world to get together the favorite sports of
numerous nations and sects. "Sporting
Courage" is one which can be handled for
extra returns; it features 11 World War II
amputees, who were ski stars before the war
and are still stars with just one leg. Sports
editors and human interest newspaper
uTiters should go for this, especially if the
90% of Patrons Want a Newsreel^ a Survey Indicates
by NORMAN H. MORAY
Warner Bros. Shorts Subjects
Gerterol Sales Manager
rill- slidil r.Lil]JL-ct 1!, liACK
and in spades. .Sniarl cxhibiliir^
arc afjain properly balancinf;
their sliows. Tbey realize
ihat a continuiiiis (lift of
nolliing but roast beef (featuns
I is not pood. It is the
triTniiiinps Isborts) that makes
I 111- |)i-rfcit ini-al (show).
Today finds a pood short
snbiict in t'rcat demand.
Sin^li* bill accounts are again
buil(lin); fine, well-chosen ac-
I onipanying shorts so that the
cusloiner comes ont saying,
"Cri; thai was a swell show."
Kven the ilcjuble fi-alure );entb'nicn
arc lixtkin^ for an
added attraction in the way
ot a (calnre-namc short. A
Hooil short many times will
save a "nervous A" and a
"weak H" double bill.
.Several re