Boxoffice-December.20.1952

NATIONAL PRE-SELLING GUIDE
ROAD TO BALI Paramount Rel. Date Jan., '53
Adams, and is supplemented by window cards for icensed bakers of
Circulation Company office. .issociation at your state capitol.
ihc bread.
.MED.\NA WATCH: Bob Hope endorsement, with generous-size picture
TiE-iN Tips: This is long-standing tieup on which ads and display
credits, of inexpensive watch line, full page Life ad.
material can be sniped with theatre and playdate credits. For aid,
information, contact C. B. McDaniel, National Bakers Service, 100
TiE-lN" Tips: Product at jewelers and jewelry departments nationally.
If est Monroe St.. Chicago. III. NOTE: Even ij too late for your
Life ad reproduced for store displays. Contact jewelers for ads possibilities
playdate. make the contact with local licensed baker, anyhow, for
and giveaivays of watches icherever theatre comes up with
another picture using another star later on.
good promotion.
OUTPOST IN MALAYA UA Rel. Date Dec, 52
STARS AND STRIPES FOREVER 20th Fox Rel. Date Jan., '53
LOOK MAGAZINE: 8x10 still, good for blowup as 40x60 lobby or front
display, based on magazine's coverage of Malayan civil warfare. From MUSIC PROMOTIONS: Exhibitors should make special note that there
is a wealth of music material and tie-ins of every kind with which to
National Screen.
work on this picture, that the porducer is placing special emphasis on
NATURAL RUBBER BUREAU: Represents rubber growers of Malaya, the band music angle because the film is story of march king John
»i!l cooperate by sending booklets and display material for dissemination Phillip Sousa. Other tie-ins. such as various Sousa societies, are the
in schools, organizations.
natural supplements to the music ties. For all material, information,
contact music department, 20th Century-Fox, 444 West 56th St., New-
TiE-i.N Tips: Material obtainable by writing Natural Rubber Bureau.
York City. The complete list:
1631 K St., N.ll ., Washington, D. C.
LOCAL TIEUP STILLS: Shoes, dresses, Claudette Colbert; menswear,
RECORD ALBUMS AND THEATRE, MERCHANT TIE-INS:
Anthony Steel; hairdo, hosiery, sweaters, Maria Baillie. Stills at NSS. MGM SOUNDTRACK ALBUM: Taken directly from the soundtrack,
with every number included. Material available to exhibitors includes
SI'ORY IN PICTURES: Mat form, art only, four stills. Good as Sunday
feature, with caption by the newspaper. From National Screen.
backed dummy album covers.
window streamers, publicity folders, hangers, local dealer ad mats, easel-
PLYMOUTH ADVENTURE MGM
TiE-iN Tips: Promotion of the album supported trade ads, publicity
Rel. Date Dec, '52
to magazines, newspapers, radio and Tl : special Scotch tape stickers
lor MGM salesmen: special dealer display racks for MGM soundtrack
LADIES' ANGORA HATS: Modeled by Dawn Addams and sold nationally
through department and specialty stores.
nationally: full-page ads in consumer song publications: albums
albums only; albums and single records to a list of disk jockeys
for playing the music in lobbies. In addition to windows, get dealers
TiE-iN Tips: Ad mats to retailers, hang tags on all four different
to use the ad mats. Work also with local MGM distributors.
styles of hats. For special help or information on stores and store
tie-ups, contact Hess and Turner. 55 II". 39//i St., New York City. MGM SOUNDTRACK ALBUM EXHIBITOR-DEALER CASH PRIZE
CONTEST: Offering $350 in cash prizes, split equally between exhibitors
and dealers who collaborate on the best window display of the
LADIES' BAGS AND BELTS: On the Plymouth-Puritan theme, distributed
nationally via 3,000 of the finer stores.
album. See Tie-In Contests for details.
TiE-iN Tips: .4d mats and glossy prints to retailers. For additional OTHER -ALBUMS: Seven in all, include: four from Decca, two in all
information or aid, contact manufacturer. Roger Van S, 11 H- .
32nd speeds by the Decca Band and the American Legion Band of Hollywood,
St., New York City.
Fred Waring and the Pennsylvanians, and the Hollywood Bowl Orchestra.
Two from RCA Victor, Arthur Fiedler and the Boston Pops Orchestra,
QUALITY BAKERS OF A.MERICA: Using Dawn Addams in largesize
newspaper ads, end labels on bread loaves.
and the Cities Service Band of .America conducted by Paul Lavalle.
One from Columbia, the Edwin Franko Goldman Band.
Tie-in Tips: Bakers will continue to show same good cooperation
SINGLE RECORDINGS: Minimum of ten new ones, countless older ones,
on theatre and playdate credits in ads, displays. For name of baker
all labels, all artists.
your territory, contact QBA, 120 IF. iZnd St., New York City.
SHEET MUSIC: With movie covers, complete credits, on the title song
ILLU.STRATED STUDY GUIDE: Prepared by Audio-Visual Guide, for
only. Also folio collected Sousa marches.
Use in schools, 10 cents per copy small lots. 5 cents in large lots.
Tie-in Tips: Covers in full cover are display assets for theatre, music
LOCAL TIE-UP STILLS: Supermarket photo set. Dawn Addams shopping;
milk, perfumes, Rolliflex camera. Dawn Addams; jewelry, scarves,
dealers. For prices, information, contact Theodore Presser Co.,
Bryn Mawr, Pa.
millinery. Gene Tierney; total of 23 different local merchant tie-in
stills, available National Screen.
U.S. MARINE CORPS: Has officially endorsed film, will work with
theatres in promoting film via newspapers, schools and radio stations
PER-MA BOOKS: Pocket-size ediiiun of bestseller novel of same name.
locally. Also co-sponsoring with Fox a national contest for high school
No special edition. Tie-ups must be made on basis of exhibitors supplying
stills, accessories for displays in stores.
and college bands (see Tie-in Contests).
TEASER
AMERICAN LEGION: Has also endorsed the film, and will work with
TRAILERS: Three, in Technicolor, selling action and cast.
theatres via local posts.
Order from .MG.M exchange.
Tie-in Tips: Most American Legion posts have their own bands,
SPECIAL ACCES.SORiES: Plymouth -Puritan cutout hats for children,
and are in touch with leading community rnusicians. They will
mat form; full-size co-op newspaper mat for merchant tie-ins; newspaper
or ihiowaway jigsaw puzzle cutout; blotter mat; bookmark mat;
jurnish bands to hypo openings, for front-of-theatre music on opening
nights, and street parades in advance of playdate. If possible,
three color in mats; order from National Screen. Billowy ship's sail;
screen the film for Legion officials and local Marine Corps headquarters.
ushers' badges; printed valance; triple valance; auto bumper strips;
set of six lobby door panels; order from National Screen.
TR.WEL .\(iENCIES: Definite tie-ins for window SOUSA BAND FRATERNAL SOCIETY: National organization has
displays via U.S.
endorsed film.
Lines and British Overseas Airways, both of whom have sent special
material to travel firms, former using stills contrasting the .Mayflower
TiE-lN Tips: Society has chapters in all key cities, hundreds of
and the new .S.S. Uniled .States, and the latter using stills of its oversmaller
ones. Members are influential musicians in local communities,
will help arrange concerts in front of theatres on opening night,
-las flight called the "Plymouth."
street parades. For aid, additional information on chapter addres.ies
RIDE THE MAN DOWN
and whom to contact locally, check If m. C. Gens, 70 East 96 St..
Republic Current Release New York City.
li\.M.\\l BOOKS: I'iKkcl ^izcil .•diliun of llie Saturday Evening Post .STATE MUSIC EDUCATORS ASSOCIATIONS: In cv,ry stale, have
story is backed by u point-of-sale poslcr, field men in all situations who endorsed film, will work on local level to encourage school band p:irticipation
blanket the munlrv and have had large ixperience in working with
in the band contest, get classroom bulletins out supporting play-
llicatreB,
dales.
TiE-IN 'Ill's; For any promotion with liantani, contact nearest Curtis
Tie-in Tips: For aid. information, contact Stale Music Education
2b
PROMOTION SECTION.
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