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Boxoffice-December.20.1952

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i 'PuUc ^c^nU Trusteeship Must Continue Of Hughes Theatre Stock Election as board chairman of RKO Pictures means he must leave theatre holdings with Irving Trust under consent decree terms; He cannot vote stock but can receive dividends and can sell it. * Report John McCarthy May Become SIMPP Negotiator Resigned head of MPAA foreign department talks with Sam Goldwyn and others in independent group, with whom he has had frequent contacts in countries aboard. * Industry's Future Position On Copyrights Uncertain Division of opinion develops among MPAA members because of doubt on whether international copyright covers "acoustical works"; convention set by UNESCO for September. Theatres Warned on Use Of Rose Bowl Telecast L. S. Frost of National Broadcasting Co. informs Theatre Owners of America theatre rights have been reserved by Pacific Coast Intercollegiate Athletic Conference. Spyros Skouras Due Back From World Trip Dec. 23 Twentieth Century-Fox head reached London Wednesday (17) from Paris and conferred with W. J. Kupper, managing director in Great Britain, who will come to this country later in the month. FCC Grants 13 TV Licenses; 157 Since Freeze Ended Of this number, 15 are already on the air, for a total of 123 stations actively telecasting; new grants went to Birmingham, Ala.; Tucson, Ariz.; West Palm Beach, Fla.; Peoria, 111.; Baton Rouge, La.; Lake Charles, La.; Baltimore, Md.; Buffalo, N.Y.; Easton, Pa.; Hazelton, Pa.; San Angelo, Tex.; Wichita Falls, Tex., and Danville, Va. * Hearings Delayed to March 17 On Portland TV Station FCC postpones hearings on conflicting applications filed by Mt. Hood Radio and TV and Pioneer Broadcasters; Ted Gamble, exhibitor, owns 43.5 per cent of stock in Mt. Hood. * Utah Court Upholds Warners In Suit on Privacy Statute Film company wins declaratory judgment that consent of heirs of late Jack Donahue was not neces.sary for his portrayal in the fictional picture, "Look for the Silver Lining"; new legal precedent established. Exhibitors Show Battle I On Local Tax Fronts NEW YORK—The industry's fight to repeal the 20 per cent federal admissions tax has been getting the publicity nationally, but exhibitors on the local level have not allowed their campaigning against city and state ticket levies to slacken. The fight against 10 per cent admissions taxes in Pittsburgh and Philadelphia, particularly, has packed a wallop—and Pennsylvania theatremen as a body go before the state legislature next month to ask for repeal of the enabling act which allows cities of the first and second class to tax anything not already taxed by the state. This act brought an avalanche of local admission tax ordi- SERIOUS EFFECT ON BUSINESS The 10 per cent municipal ticket tax, atop the federal 20 per cent levy, has had serious effect on film business in both Philadelphia and Pittsburgh. Exhibitors in Httsburgh told councilmen a week ago that the drop in business in the steel city is 10 to 20 per cent greater than in western Pennsylvaiiia cities where there is no municipal admissions tax. In both cities, exhibitors have carried the fight for repeal directly to the council chambers. Pittsburgh councilmen were told that the admissions tax was a greater threat to theatres than television. The tax has been a major factor in the closing of 16 theatres. In Philadelphia, exhibitors told the councilmen that the tax also had been the big determining factor in the closing of 64 out of 195 theatres in the five-year period in which the tax has been in effect. With civic budgets at a high point in both cities, it is unlikely that councilmen will repeal a tax which brings in a substantial sum each year. The big fight, therefore, will be in the state legislature where exhibitors hope to kill off the enabling act which grants local bodjes the right to tax theatres. GET HELP FROM LABOR Exhibitors in the state are getting help from labor groups in their fight. The state AFL federation will join with them in campaigning against the state tax-anything act. In Sharon, Pa., the local lATSE took a quarterpage advertisement in the Sharon Herald to state its opposition to a proposed 10 per cent local ticket tax. Active and intelligent campaigning against admissions taxes by exhibitors pays off, as theatremen in Niagara Falls, N. Y., found out this month. They vigorously opposed a 5 per cent ticket tax, forced a referendum and won an overwhelming victory. Robert Richard Hayman, Al Pierce and Richard Walsh were leaders in the campaign. Some reductions have been won on the local scene. In Kewanee, 111., the city council sliced licensing fees in half—from 60 cents a seat to 30 cents. Councilmen agreed that TV and the federal admi.ssions tax had cut into theatre profits. In Lancaster, Ohio, there appeared to be a good chance that a local 3 per cent tax would be dropped after theatremen appeared before the council with the story that one Lancaster theatre had closed and that two of the remaining four will barely break even on their 1952 operations. A Mass. Town to Tax TV Sets at $4.50 Each STOW, MASS.—The tax turns. This community has voted an assessment of $4.50 on each television installation as taxable personal property. It is believed to be the first TV set tax in the country. The state tax commissioner says it is a legal levy, but some controversy may come up as TV sets may carry a household furnishing exemption. Texas was in the midst of a major cam] paign, too—trying to eliminate the state ta on tickets of 50 cents or more. The drive t gain this legislation has been organized on legislative district basis, with committee functioning in each district. Luncheon an dinner meetings are being held in each di; trict at which the theatremen tell their stoi to legislators from that area. It has been a effective procedure. At each of the meetinj exhibitors talk on such topics as "Movie Price vs. the Cost of Uving," "The Value of tl Small-Town Theatre to the Community "What Taxes Do to the Theatres Today Specific problems of distressed theatres al are preesnted. J. G. McCarthy Quits In Shuffle al MPAA NEW YORK—John G. McCarthy has n signed as head of the International Divisic of the Motion Picture Ass'n of America, ar Eric Johnston, president, has taken over pe;. sonal supervision. This is part of a reorganization plan whic splits the division into three geographic parts—Europe and Africa, the Western Hem sphere and Asia. Representatives for the si; pervision of each will be stationed in the Ne' York office. Ralph D. Hetzel jr. has been put in actli charge of the European- African desk, wil George R. Canty as assistant. Robert J. Corkery, who was with JolinsU on his recent South American trip, will supe vi.se the Western Hemisphere .section, and j| appointment will be made soon for Asia. G. Griffith Johnson, economist, will d] vote his time to international affairs. To Handle 'Lost Hours' NEW YORK—RKO has acquired the Wes ern Hemisphere distribution rights to "Tl Lost Hours," British-made feature starrii Mark Stevens and Jean Kent. A Tempei Film production of Eros Films. Ltd.. the pi ture was directed by David MacDonald. Gar Marsh and John Bentley head the suppoi ing cast. i 10 BOXOFFICE December 20, 19

20th Century-Fox has invested n 00,000,000 in your immediate future! i I • e e e n. < O «

  • Page 1 and 2: launch Feldmon annivertary drive. L
  • Page 3 and 4: COSMOUUUN Co\umn'»st Syn dica^ed H
  • Page 5 and 6: MOTION PICTURES! ^ ^f T PRODUCTION
  • Page 7 and 8: (OSli I Otnctt: ; Ita : 282 ; TTie
  • Page 9: ! without 1 As Hollywood . . Genera
  • Page 13 and 14: Sensation Of The Industry! Ernest H
  • Page 15 and 16: ecause world acclaimed best-sellers
  • Page 17 and 18: I I theatre I $33 MILLION IN DAMAGE
  • Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
  • Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
  • Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
  • Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
  • Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
  • Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
  • Page 31 and 32: k HERO! Ot 4 Great American Adventu
  • Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
  • Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
  • Page 37 and 38: ' fully Now '. readers velopments,
  • Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
  • Page 41 and 42: A Stction of December 20. 1952 wt T
  • Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
  • Page 45 and 46: ^ess ilinies lo p on 19s piijui M w
  • Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
  • Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
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  • Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
  • Page 55 and 56: I k lb ler sens u ptn • Frenttir,
  • Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
  • Page 59 and 60: 's ; lolMmj I j • : December 1 ki
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    ' I Two »n»il|i s "Fiiii atllel l

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    NATIONAL PRE-SELLING GUIDE A report

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    ' NATIONAL PRE-SELLING GUIDE WARNER

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    «leli»,; 1 n& 'fe, aitivl i'll'Sl

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    \i% THE SPUT-APCRTURe TEST — THE

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    ' i . . Moe . . Oscar . . Ike . . M

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    irideoij,. ^ i Harts A: Sj is »;*:

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    ke ffl*-': I ; Meantime ' llolliiuo

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    , i . . Fletcher . . The ' iroiD Sc

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    \l\ THE SPUT-APEKTURE TEST — THE

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    lO [Malco and Instates ;ttp i...- b

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    \fi THE SPUr-APERTURE TEST —THE M

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    i I Bruce . . Leland . Nell from .

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    ; i ""let, CI ^ K.Roitii(; Hilton.

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    . national I I nell. ! Griffith. I

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    hi DALLAS iisitit'.'] to w;. m ttli

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    I LUBBOCK. , SEASON i.^1 h t Llns T

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    I ?i I n on ti: %1* '»!' nesii: %t

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    of "more IK 1 iissioiis,S.D5 isiist

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    il i iveries I . . Clem iim.-.^i.i

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    i Mrs. 'Ptii l-poif;;; ' here fc il

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    i 7' I the leatre.ir, itanopf-,,, i

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    I . Mabel k Add 30 Members MONTREAL

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    I [ Arthur i Calhern. tng flMficE(I

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    Mu^tttpnUym onolyilt ot lay and tra

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    + Very Good; • Good; ~ Foir; - Po

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    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    n THIS IS BOX-OFFICE! It happens on

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    ;! L Premiere, fox beverly. l. a. ^

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

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    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    ^J and 11 fan •^(i^-r. _ ^ hi WHE

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    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

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    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    •"^y^m \dh\h V^)j fei^dwii^-iiiLi

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    'P^VtRAg-p BOXOFFICE BAROMETER Thu

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    1 CHESTER FRIEDMAN i^lHL EDITOR HUG

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    Merchant and Paper Give Theatre Co-

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    Stencils on Sidewalk With Bread Cru

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    Navari Bros. Suit Placed On Februar

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    . . Ben . . Minor . . Jack Communio

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    1 Basil . . Theatres; Clayton Eastm

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    , premier . . Division [PHILADELPHI

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    ! Alaska—Cindy p EWS AND VIEWS OF

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    , ... . Francis . . was Invasion' S

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    in Parties for Needy Given in St. L

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    . . Tony . . The MPTO Grievance Uni

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    . . The . . . . The Theatregoers IJ

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    inancing of Drive-ins Basy in Minne

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    NTS Staffs From Seven Branches Conf

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    [ ' HART BEATS IN By HARRY HART TAM

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    . . . . Forty-five MEMPHIS Ti;Nr ::

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    I iBd I I HERALDS I TELEPHONE . . H

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    I I DALLAS—Members . Movietime MA

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    ^i Big D Manager Plays Santa to Chi

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    , tof^lcate I Ray . . Louis . . The

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    '' I embarrassed >ublic Relations V

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    I tig Campaigns Help pombal Xmas Sl

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    . . . Eddie . . RKO's . . W. Ir. ii

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    Rot. «.t Dillon Krepps Buys 'Siars

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    . . Marjie . . . Lester Cattle Town

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    . . Shirley . . Miss . . The " lii

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    . . Although 'Battle Zone' Is Best

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    j QUEBEC—If . . R. isiiQuebec Lea

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    . . . John . . Two . . K. . . Notio

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    fc__ I Iiold!> I 01(OfflCEfi)rJDi1J

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    Para " ' VP •rpr«tlv« onalytit

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    . Rep WB "isi pH Very Good; + Good;

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    I Mias. C. I^RAMOUNT laf Boora (101

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    ' (10) 6 . 5-23-52 I li„t ml' ,.C

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    .:j ' )pinions on Current Productio

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    CO: IDs mlinj OiO- Mdes JWi Mod, ll