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Boxoffice-December.20.1952

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LETTERS<br />

Free Shows Boost Popcorn Sales<br />

To BOXOFFICE:<br />

We note in BOXOFFICE, issue of November<br />

22 on page 27, that Lee Hofheimer of Columbus,<br />

Ohio, is giving free admissions and<br />

asking the patrons for justice on the discriminatory<br />

and confiscatory tax our Uncle promised<br />

to withdraw after the war emergency w'as<br />

over, which ended with World War II. He<br />

states his gross is very pleasing and will adopt<br />

this policy as long as his dear patrons will<br />

drop their willing amount in the kitty after<br />

the show.<br />

Hoping you will pass this little Wednesday<br />

and Sunday deal on to our other over-taxburden<br />

friends, we have increased our take<br />

by giving free shows, double features, serials<br />

and some dates three to four cartoons too.<br />

And all we ask of the patrons is to buy one<br />

box of delicious butter seasoned popcorn, and<br />

we really pack the boxes, too! Not only are<br />

they pleased with the corn, they come back<br />

for the second and thli-d boxes and end up<br />

taking some home. We are really helping the<br />

farmers who grow this corn, making our patrons<br />

happy with good pictures, enjoyment<br />

of eating the popcorn, and creating the goodwill<br />

of attending our regular admission pictures,<br />

which our bankbook shows something<br />

has happened since adopting the popcorn<br />

deal, and that's our enjoyment of seeing a<br />

packed house, and hanging our Standing<br />

Room Only sign out every Wednesday anc|<br />

Sunday.<br />

May this help others to combat the dis-l<br />

criminatory and confiscatory tax that Uncl«|<br />

Sam has forgotten to discontinue. After ouil<br />

everlasting effort in helping him with thei<br />

bond drives, the blood banks, our Red Crosil<br />

drives, etc., we fell in line with the otheil<br />

million sound screens to tell them to votejl<br />

While we are trying to make Movies Bettejj<br />

Than Ever we have added the same copy t(|<br />

Dear Ol' Popcorn day.<br />

Leach Theatre,<br />

LaFollette, Tenn.<br />

N. H. LEACH<br />

Film Classics Features<br />

Scheduleci for Reissue<br />

NEW YORK—Beverly Pictures will disJ<br />

tribute 16 former Film Classics featureJ<br />

through a deal closed by Milton Gettingeil<br />

attorney, with Oliver A. Unger and Herberl<br />

Bregstein of Beverly. They will be release

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