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Boxoffice-December.20.1952

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High Ratings Awarded<br />

; of 6 Films Reviewed<br />

:,EW YORK—The high average of thi-ee out<br />

of nine films reviewed in the December 1<br />

issue of joint estimates of current motion<br />

pictures won ratings as outstanding pictures<br />

of their types. These are "Stars and Stripes<br />

Forever" (20th-Foxi and "Road to BaU"<br />

(Para I. both approved for family audiences,<br />

and "Eight Iron Men" (Coli, recommended for<br />

adults and young people.<br />

There are two other family pictures, "Ride<br />

the Man Down" (Rep) and "South Pacific<br />

Trail" (Repi. the latter also found acceptable<br />

for children's programs. Other adult-young<br />

people pictures listed are "Against All Flags"<br />

(U-I). "The Black Castle" (U-I) and "My<br />

Pal Gus" i20th-Fox). "Invasion, U.S.A."<br />

(Coli was rated for adults.<br />

The semimonthly publication, which goes to<br />

thousands of clubwomen, is prepared by the<br />

Film Estimate Board of National Organizations<br />

in cooperation with the Motion Picture<br />

Ass'n of America.<br />

'Lawless Breed' Marking<br />

50th Year of Westerns<br />

NEW YORK—Release of "The Lawless<br />

Breed," Technicolor film directed by Raoul<br />

Walsh, marks the 50th anniversary of westerns,<br />

according to Universal-International.<br />

Texas was the scene of 16 large-city openings<br />

December 11, 12 and 13, with other territorial<br />

openings to follow.<br />

The picture is set for general release in<br />

January.<br />

According to U-I "The Great Train Robbery"<br />

was the first outdoor drama in 1903.<br />

A 12-page, four-color booklet with scenes<br />

from the film and background stories is being<br />

used in the exploitation effort.<br />

TV Marathons Get $655,108<br />

For Cerebral Palsy Fund<br />

NEW YORK—Pledges totaling $655,108<br />

were received follow'ing two television marathon<br />

programs for the United Cerebral Palsy<br />

fund.<br />

An 18-hour program over TV stations of<br />

the American Broadcasting Co. raised $553,527<br />

and a 16-hour program over WKRC-TV,<br />

Cincinnati, rai.sed the balance.<br />

More than 2,000 volunteers and about 900<br />

telephone operators took part. The performers<br />

included Dennis James, Dorothy Lamour,<br />

Jane Picken.s, Yul Brynn and Maria<br />

Riva and a film made by President-elect<br />

Ei.senhower before he left for Korea.<br />

^4 A/rf<br />

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