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^i Big D Manager Plays<br />
Santa to Children<br />
DALLAS—Joe Nobl.<br />
D Drive-In, took an at;... , ,i.i<br />
.x<br />
. , a-<br />
son'.s activUle.s by donninK a Santa Clau.s<br />
suit and greeting the children in hl.s snack<br />
bar. beginning on Saturday night. December<br />
13. He mounted the gaily decorated<br />
chair or throne for Santa a little before<br />
the intermissions and remained in the<br />
guise of old Nick until well after the<br />
breaks were over, talking to each child and<br />
giving each a stick of candy. When he<br />
was not in costume, a sign on the throne<br />
read, "Reserved for Santa Claus." Charley<br />
Wise, general manager of the Isley Theatres,<br />
says this idea has improved the boxoffice<br />
receipts.<br />
Takes Time Off From Army<br />
For Personal Appearance<br />
BIRMINGHAM — Jim Frasher. Hollywood<br />
actor who entered the service a year and a<br />
half ago. got back into the theatrical world<br />
briefly when he obtained leave from Camp<br />
Rucker to make a personal appearance at<br />
the Ritz Theatre. Dothan. during the ninth<br />
annual peanut festival there. The picture<br />
was "Gene Autry and the Mounties." in which<br />
FVasher played. It was booked by Rufus Davis<br />
of the Martin-Davis circuit.<br />
Frasher appeared in the Saturday climax<br />
parade and then signed autographs at the<br />
theatre. The audience was large and reports<br />
are that the picture made money. He is a<br />
friend of Mrs. W. G. Brackin, owner-manager<br />
of three theatres in Ozark, Ala. He expects<br />
his discharge from the army in April and<br />
will then return to Hollywood.<br />
Builds El Paso Ozoner<br />
EL PASO, TEX.—Bernie Swiney of the<br />
Sky Vue Trailer court here is building a new<br />
drive-in on Highway 54 north of town. The<br />
open-airer will be named the Cactus and will<br />
be ready for opening about January 12.<br />
Secretaries on Row<br />
Host Their Bosses<br />
DALLAS Fllmrow cxecutlveii were guestA<br />
at the Town and Country rrntuurant Thursday<br />
1 18) of their .sccrptnrlp.i and telephone<br />
operator.s ot the "bo.s.ie.s luncheon" arranged<br />
by the steering committee of MoSccs, comprl.slng<br />
BItlle Stcveixs, Sue Bennlngflcld, Doris<br />
WItherspoon, Jean Wood and Helen Jane<br />
Hahn. After the luncheon coch girl Introduced<br />
her bo.s.s. Pre.sent were:<br />
Col HA Cole and Helen Jane Hahn. Allied<br />
Theatre Owners.<br />
Charles Dardcn, Dan Law.son, Ralph<br />
Thornlley and Elinor John.son. A.s,socltttcd<br />
Popcorn Distributors.<br />
Mrs. John Jenkln-s, Ruth Jenkins and Dorothy<br />
Shlpp, Astro Pictures Co.<br />
J. B. Underwood and Lorena Culllmore,<br />
Columbia.<br />
Kyle Rorex and Sue Benningfield, Texas<br />
COMPO.<br />
Doris WItherspoon, Falls Theatre Service.<br />
J. Tiel and J. Crook, Jefferson Amusement<br />
Co.<br />
George Bannon, Harold Brooks, B. B. Bell<br />
and Frankie Weatherford, Leon Theatres.<br />
John Allen, division manager: LouLs Weber,<br />
branch manager, Helen Cayton and Ro.semary<br />
MGM.<br />
White,<br />
Paul Short, division manager, and Winnell<br />
Quinn, National Screen Service.<br />
Charlie Wise and Jean Wood, Phil Isley<br />
Theatres.<br />
John Houlihan, manager, and Frieda Robiason.<br />
Republic,<br />
Frank Dowd, Mildred Freeman and Billie<br />
Stevens. Rowley United Theatres.<br />
Mr. and Mrs. Heywood Simmons, Booking<br />
Service.<br />
J. O. Hill, manager, and Joyce Smith,<br />
Southwestern Theatre Equipment Co.<br />
Debbs Reynolds and Margaret Rowland,<br />
Superior Booking Service.<br />
Margaret Walsh, Universal.<br />
Adrian Upchurch, Flo Gan, Charles Weisenburg<br />
and Evelyn Neeley, Weisenburg Theatres.<br />
Grosses Take Big Drop;<br />
75 Is Tops in Dallas<br />
DALLAS—Gros-ses continued to slump far<br />
below average here as every first run in town<br />
managed to eke out a bare 75 per cent of<br />
average.<br />
Mojestic-^Abbott and Costcllo Meet Captain Kidd<br />
(WB) 75<br />
Melbo—Willie and Joe Back at the Front lU-l);<br />
split with The Raiders U-l) 75<br />
Palace—Bloodhounds ot Broadway (20th-Fox). . . . 75<br />
Tower— Night Without Sleep (20th-Fox) 75<br />
Daughter to Lew Bray<br />
HARLINGEN, TEX— Mr. and Mrs Lew<br />
Bray are parents of their second baby, named<br />
Deborah Ann. Bray operates the Arcadia<br />
Theatre here and other houses in the lower<br />
Rio Grande.<br />
$75,000 Fire at Texas Theatre<br />
HASKELL. TEX —The Texas Theatre here<br />
was destroyed by fire December 15. The loss<br />
was estimated at $75,000.<br />
BUFFALO COOLING EQUIPMENT<br />
3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex.<br />
Still<br />
Time<br />
... to make your theatre<br />
ready for big season traffic!<br />
DO YOU NEED . . .<br />
D Better Seats?<br />
Then swe the International VI«jdeU<br />
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Can't ask for more— but you<br />
get more! Model 2lMM)'s have metal<br />
rims all around the back to prevent<br />
hand soilage; steel backs to withstand<br />
scuffing; and no projecting<br />
screws or nuts to catch and tear<br />
clolhes.<br />
There are even more features<br />
youll see in the Model 2000 at<br />
Southwestern<br />
D Better Projection?<br />
Then you want a rock-steady projector;<br />
one that's built to last, built<br />
to give lop quality projection as long<br />
as it lasts. ) nii it ant to see Southwestern<br />
!<br />
D Better Sound?<br />
Tlien you w.iiit good sound reproduction<br />
^S'lTH smart styling, simple<br />
operation, small space requirement<br />
and low installation throughout the<br />
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Southnestern!<br />
Whatever \our theatre needs, you'll<br />
find it better and more economical<br />
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Southnestern<br />
-soon<br />
Southwestern<br />
Theatre Equipment Co.<br />
2010 Jockson<br />
Dallas,<br />
Texas<br />
PRospcct 3571<br />
1622 Austin<br />
Houston,<br />
Texas<br />
CApitol 9906<br />
BOXOFFICE December 27, 1952 75
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