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Texas Trade Leaders See

Texas Trade Leaders See Year of Progress (Continued from preceding page) tion into this new and dynamic method of screen presentation. A similar period of readjustment should be anticipated that was experienced in the change from silent to sound film." H. J. Griffith, president of Theatre Enterprises: "COMPO has demonstrated great organization in the campaign for elimination of the 20 per cent federal admission tax. A successful outcome will mean the salvation for thousands of theatres and a more stabilized industry. We must give great credit to exhibition for presenting the tax problem to legislators ... it is my personal opinion that their efforts will be rewarded during the new year with a 100-cent dollar instead of an 80-cent dollar with which to operate." Claude Ezell, president of Ezell & Associates and president of Texas Drive-In Theatre Owners Ass'n: "Drive-ins are headed for the most prosperous year in their history. Since the drive-in operation is totally different from the conventional theatre, and caters strictly to the family, drive-ins can be either an incalculable asset or a menace to the industry. A few owners can start a vicious cycle by demanding bid buying and unreasonable availabilities. Our experience has proven that availabilities following those of the conventional houses are singularly more profitable by virtue of better film buys." Phil Isley, president of Isley Theatres and president of Allied Tlieatre Owners of Texas: "The industry had many problems during 1952, one of which was the government lawsuit against the major film companies for release of current film product for television. We still insist, let television run its business and we shall run ours. TV films are not suited for our theatres, and our pictures are too detailed for TV. Where it seems advantageous for us, we shall sell our pictures by trailers on TV, which has its place in our society, but let's use it right. From this inequitable act of the Justice department has come a greater unification in our ranks to combat the forces that would compel us to go out of business by competitively showing our pictures free." Julius Gordon, president of Jefferson Amusement Co.: "I look forward to the newyear to bring better understanding between exhibition and distribution. It is high time that TOA, Allied and other exhibitor organizations get together with distribution and once and for all determine a fair and equitable arbitration setup. The quicker this can be done, the better." Henry Reeve, president of Theatre Owners of Texas: "Surveys conducted by Texas COMPO in 1952 have indicated that exhibitors should assume a more positive attitude in their thinking and actions with regard to their theatre business. In 1953 we shall all gain materially by taking an active part in community activities and associating our theatre with important civic affairs. We became .spoiled in the lash war years, and subsequently it was easy to assume a defeatist attitude when the going became rough. Indications point to the fact that good business can still be obtained with positive thinking, planning and action." Paul Short, divisional manager for National Screen Service and official spokesman for the executive board of Texas COMPO: "Pi-osperity is derived from unity, confidence and faith in the future. Unity has been achieved by intelligent thinking, planning and a mutual understanding among ourselves resulting in the many successful projects that have emanated from Texas COMPO. "Among some of the major accomplishments have been the Texas COMPO conference, the Movietime, star tours, the tax repeal campaign, extensive research, the 'incentive selling program,' the speakers bureau activity and other special event.s, all of which have served to build confidence in our efforts for the coming year. If we fail to made 1953 the best year financially and spiritually, then we will have dissipated our vast facilities and talents." Dallas Variety Barkers Dine With 80 at Ranch (Continued from preceding pagei our other boys to feel this is home, and it is good to have them back for Christmas." He introduced Joe Bagby, fine football START SALES POPPING Louis Charninsky dressed as Santa Glaus distributed the gifts to the boys at Boys Ranch. CQUIPMENT DISPLAY SAllS WAREHOUSES AJiO(l«IE0 W««tHOU$l, IJ09 tomm.r,., Mou.lon HOUSTON— 1?09 Commmf OKIA. IHI«I«f SUPPLY to.. 6J9 W. C.ond, Oklo. Cily BEAUMONT— SSO Main Slr««l iOUIHEASIKN fOUIPMtHI CO., ?14 S. L,b,,l,, K., 0,(.o„> LUBBOCK— I40S Avrnur A SAN ANTONIO-Mpfchonts and Florel player, who made All-State, Emmitt Herod, and Robert Leonard, who is going to Baylor university. The football team, which finished second in the district, was caUed upon to stand. The large chorus of boys, directed by Mary Adelia Current, then sang "Walking in the Winter Wonderland," "O Night Divine." and "Silent Night." Then followed the highlight of the evening, the presentation of gifts to the delighted and thankful boys. The Fort Worth presented a beautiful set of Encyclopedia Brittanica to the ranch. 'Bwana Devil' Due to Open At N. O. Saenger January NEW ORLEANS— "Bwana Devil," the three-dimensional film that has created a sensation on the coast, is scheduled to open at the Saenger Theatre the latter part of January, according to Gaston J, Dureau jr., president and general manager of Paramount Gulf Theatres, Inc. The circuit will piny the picture in 20 other cities later. Holland M. Smith, manager of the Saenger, is already at work on plans for a big premiere. i' 74 BOXOFFICE December 27, 1952

^i Big D Manager Plays Santa to Children DALLAS—Joe Nobl. D Drive-In, took an at;... , ,i.i .x . , a- son'.s activUle.s by donninK a Santa Clau.s suit and greeting the children in hl.s snack bar. beginning on Saturday night. December 13. He mounted the gaily decorated chair or throne for Santa a little before the intermissions and remained in the guise of old Nick until well after the breaks were over, talking to each child and giving each a stick of candy. When he was not in costume, a sign on the throne read, "Reserved for Santa Claus." Charley Wise, general manager of the Isley Theatres, says this idea has improved the boxoffice receipts. Takes Time Off From Army For Personal Appearance BIRMINGHAM — Jim Frasher. Hollywood actor who entered the service a year and a half ago. got back into the theatrical world briefly when he obtained leave from Camp Rucker to make a personal appearance at the Ritz Theatre. Dothan. during the ninth annual peanut festival there. The picture was "Gene Autry and the Mounties." in which FVasher played. It was booked by Rufus Davis of the Martin-Davis circuit. Frasher appeared in the Saturday climax parade and then signed autographs at the theatre. The audience was large and reports are that the picture made money. He is a friend of Mrs. W. G. Brackin, owner-manager of three theatres in Ozark, Ala. He expects his discharge from the army in April and will then return to Hollywood. Builds El Paso Ozoner EL PASO, TEX.—Bernie Swiney of the Sky Vue Trailer court here is building a new drive-in on Highway 54 north of town. The open-airer will be named the Cactus and will be ready for opening about January 12. Secretaries on Row Host Their Bosses DALLAS Fllmrow cxecutlveii were guestA at the Town and Country rrntuurant Thursday 1 18) of their .sccrptnrlp.i and telephone operator.s ot the " luncheon" arranged by the steering committee of MoSccs, comprl.slng BItlle Stcveixs, Sue Bennlngflcld, Doris WItherspoon, Jean Wood and Helen Jane Hahn. After the luncheon coch girl Introduced her bo.s.s. Pre.sent were: Col HA Cole and Helen Jane Hahn. Allied Theatre Owners. Charles Dardcn, Dan Law.son, Ralph Thornlley and Elinor John.son. A.s,socltttcd Popcorn Distributors. Mrs. John Jenkln-s, Ruth Jenkins and Dorothy Shlpp, Astro Pictures Co. J. B. Underwood and Lorena Culllmore, Columbia. Kyle Rorex and Sue Benningfield, Texas COMPO. Doris WItherspoon, Falls Theatre Service. J. Tiel and J. Crook, Jefferson Amusement Co. George Bannon, Harold Brooks, B. B. Bell and Frankie Weatherford, Leon Theatres. John Allen, division manager: LouLs Weber, branch manager, Helen Cayton and Ro.semary MGM. White, Paul Short, division manager, and Winnell Quinn, National Screen Service. Charlie Wise and Jean Wood, Phil Isley Theatres. John Houlihan, manager, and Frieda Robiason. Republic, Frank Dowd, Mildred Freeman and Billie Stevens. Rowley United Theatres. Mr. and Mrs. Heywood Simmons, Booking Service. J. O. Hill, manager, and Joyce Smith, Southwestern Theatre Equipment Co. Debbs Reynolds and Margaret Rowland, Superior Booking Service. Margaret Walsh, Universal. Adrian Upchurch, Flo Gan, Charles Weisenburg and Evelyn Neeley, Weisenburg Theatres. Grosses Take Big Drop; 75 Is Tops in Dallas DALLAS—Gros-ses continued to slump far below average here as every first run in town managed to eke out a bare 75 per cent of average. Mojestic-^Abbott and Costcllo Meet Captain Kidd (WB) 75 Melbo—Willie and Joe Back at the Front lU-l); split with The Raiders U-l) 75 Palace—Bloodhounds ot Broadway (20th-Fox). . . . 75 Tower— Night Without Sleep (20th-Fox) 75 Daughter to Lew Bray HARLINGEN, TEX— Mr. and Mrs Lew Bray are parents of their second baby, named Deborah Ann. Bray operates the Arcadia Theatre here and other houses in the lower Rio Grande. $75,000 Fire at Texas Theatre HASKELL. TEX —The Texas Theatre here was destroyed by fire December 15. The loss was estimated at $75,000. BUFFALO COOLING EQUIPMENT 3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tex. Still Time ... to make your theatre ready for big season traffic! DO YOU NEED . . . D Better Seats? Then swe the International VI«jdeU 2()(K) at .Siulhwestern. There is steel construction for long life, full coil spring edge cushions for comfort, low first and continuing cost for economy! Can't ask for more— but you get more! Model 2lMM)'s have metal rims all around the back to prevent hand soilage; steel backs to withstand scuffing; and no projecting screws or nuts to catch and tear clolhes. There are even more features youll see in the Model 2000 at Southwestern D Better Projection? Then you want a rock-steady projector; one that's built to last, built to give lop quality projection as long as it lasts. ) nii it ant to see Southwestern ! D Better Sound? Tlien you w.iiit good sound reproduction ^S'lTH smart styling, simple operation, small space requirement and low installation throughout the new sound system! You tiant to see Southnestern! Whatever \our theatre needs, you'll find it better and more economical at Southwestern. You want to see Southnestern -soon Southwestern Theatre Equipment Co. 2010 Jockson Dallas, Texas PRospcct 3571 1622 Austin Houston, Texas CApitol 9906 BOXOFFICE December 27, 1952 75