4 years ago



f-jm^^ TENNESSE THEATRE Noshville 65 Theatres Built in '52 Despite Ban Exhibitors Spend an Estimated $8,500,000 on New Construction in United States tliaibas ::: :!ie ill ::: -fill I :.:., aeri .:;'dI) KANSAS CITY—Although remodeling and renovation projects were carried on on a wide scale during 1952, construction of new theatres in the United States was held to its lowest number since World War II days by the stringent NPA amusement construction ban. Exhibitors turned from indoor theatres to drive-ins, because it was decidedly easier to build a drive-in, even with the restrictions, than an indoor house—and when final building totals of the year are tallied the lineup of new outdoor theatres will be surprisingly large for a restricted year. Altogether, 65 theatres costing an e.stimated $8,500,000 were built during the 12-month period, and at least a dozen of these were replacement for theatres burned out in the last year or so. Most of the theatres went into smaller towns, but Nashville, Term., got a $1,000,000 .showplace when the Crescent circuit opened the Tennessee Theatre. Total .seating added during the year amounted to 35,000 .seats. The list of new theatres includes: (• Indicates theatre i.s already open). ARIZONA; Holbrook—New theatre under woy tor Horry L, Noce circuit; Show Low—Show-Low Theatre, 420 scots, $50,000, Rowlings-Noce circuit*; Tucson— Pork, 296 sects, $50,000, Pork Theatre Corp.* ARKANSAS: Colico Rock—250-5eat theatre. T. W. Roy {fire replocement)'; McCrory— Ken, 532 seats.* CALIFORNIA: Berkeley—Fox California, Fox West Coost'; Crescent City— Pic, Earl Boles, owner*; Elk Grove—Quonset-type theatre, $25,000, Carl P. Amundson, owner; Live Oak— 300-scat theatre, Joe Scrrcy"; Morgan Hill—Granodo, 700 seats, $75,000, J&L Hillman*; Pacific Grove—Grove Theotre, 1,000 scots, $100,000, Fred Solih (fire replacement); Santo Ano—Broodwoy, $500,000 (fire replacement); Santo Mono— I.OOO-seot theotre, $200,000, Jim Toler. COLORADO: Denver— 1,230-seat theatre. Fox Intermountoin; Fort Collins— Aggie, 650-seat theatre, Aydclotte & Dowdy. FLORIDA: Pohokcc — Lokc Theatre, Gold-Dobrow Theatres*; Volporiso— Jet, 400 scots.* GEORGIA: Athens— Poloce Theatre, Wilby-Kincey.* IDAHO: Cobolt—Coboll Recreation hall, W. L. Strolton", Lewiiton—Orchard Theatre, Art Mctzger.* ILLINOIS: Nouvoo—Nauvoo, 400 seats*; Plainfield — Ploins, Anderson circuit*. INDIANA: Muncio—$225,000 theotre, Muncie Rcolly Corp. KANSAS: Holton—Arcodo Theotre Commonwoolth circuit; Qulntcr—Globe, 400 jeott, We«ley Bolon (firo replocement).* >i'iT|jcKY: Blockoy— 115-j«at Family Theofro, Hogg"; Louiivillc—West End, 1,750 seats*. lANA; Locombo—Lux Theatre, 500 seats. $85,000, J. Purnell & Sons*; Maurice—Jan, 200 seots, L, Gouthier'. NEBRASKA—Ashland — Fire replacement. Woody Simek*; Popillion— Popio, E. H. Haser of Omaha*. NEW HAMPSHIRE: Milford—Fire replacement, Lotchis Bros." NEW MEXICO: Clayton—650-seat theatre, A. L. Shields*; Lovington—New theatre for Theatre Enterprises. NEW YORK: New York—Beekman, 550 seats, $500,000, Edward N. Rugoff and Herman Becker*. MARYLAND— Longley Park—Langley, 987 seats, K-B Amusement Co.* MICHIGAN: Atlanta—Atlonto, 250 seats, Vernon Klein and Glen Mowery*; Marcelona— Lona, 470 sects, R. Curtis Guthrie'; Tamorack—Marcus, 300 seats, Mamie 8. Nelson.' MISSOURI: Coruthersville — Stadium Theatre. G. Corey*; Doniphan— 325-seat theatre, Mrs. Ethel J. Chilton'; Gran—500-seat theatre for Abram and Louis Hirschowitz; Seneca—Holiday, 400 seats, Al Tourallott (fire replacement)'. MONTANA: Libby — Fawn, 475 seats, William Kienitz*; Scobey— 500-seat theatre, Indy Holvorson and Elmer Jackson. NEW YORK: New York City, Normondie Theatre, art house. NORTH DAKOTA: Newtown—Trail, Don Campbell*. OREGON: Coos Boy — Sunset, 400 seats, Ted Dibble*. PENNSYLVANIA: Wilkes-Borre—Roxy Theatre in Lee Park*. SOUTH DAKOTA: Frederick— $75,000 theatre, Roxy Theatre Corp. TENNESSEE: Gleason— Dixie Theatre, R. T. Mc- Kelvy of Milan*; Memphis— Ploza Theatre, 1,400 seats, Augustine Cianciolo*; Nashville — Tennessee Theatre, 2,000 seats, Crescent Amusement Co.; Oak Ridge—300-seot theatre, C. R. Lay jr., Charles H. Bowman and John Burgess'; Sparta—-Oldhom Theatre, Cumberland Amusement Co. (fire replacement)*. TEXAS: Gustine—Duke Theatre, 200 seats, Ed Duke (fire replacement)*; Rankin— Ford Theatre, 580 seats, H. Ford Taylor*; Troup—Texas Theatre (fire replocement)*; Vernon—Vernon Theatre, 1,400 seats, Interstate Theatres (fire replacement); Vidor—400-seat theatre, E. Lognion*. WASHINGTON: Connell—400-seat theatre, August Aubert'; Metaline Falls—New theatre for Henry Hagman; Oakville—480-seat theatre for Frank Gunn jr.; Quincy—Towne, 300 seats, $30,000, Ebert & Butler Co.*; Toledo—New theatre for Perry Bowers; Yelm Beverly Theatre, $50,000, F. L. Willord & Sons (fire replocement). Tri-Opticon, British Three-Dimension, Makes Its U. S. Debut in Chicago CHICAGO—Tri-Opticon, the British version of third-dimension motion pictures, made its American debut Christmas day at the Telenews Theatre, when a program of short subjects running about 45 minutes was offered in addition to the regular feature. Earlier in the week, more than 500 exhibitors, exchange officials and newspapermen were guests at a preview. Sol Lesser has the American rights to the British process and is planning a series of preliminary showings of the program in this country. Prices for the premiere are 98 cents afternoons and $1.25 evenings. The process, in which scenes are photographed by twin cameras and then projected on the screen, creates a third dimensional effect. To combine the two images, which appear fuzzy and distorted to the naked eye, spectators wear polaroid glasses. Tlie glasses serve the same purpose as a viewer does for stereoscopic slides. Earlier experiments in a similar vein used color filters for photography, and red-and-green glasses. But this new technique permits the producers to ditsb photograph In color. The brief program (45 minutes) is composed of five special short subjects : A cartoon ''WiitliAdv in Technicolor, "Now Is the Time": a blackand-white short titled "A Solid Explanation"; »* Den, a color travelog of the Thames, "The Royal '^"tteln '*' River" and another color cartoon. Tlie final "Jast short is "The Black Swan," a black-andwhite ballet featuring Beryl Grey and John ^ii'insan isascii Field of the Sadler's Wells Ballet. 'ViiBdi The films were brought to this country by Lesser and already have been seen in ''' public at a Lucerne, London, Berlin, Brussels. Antwerp and Amsterdam. Lesser plans to put two fulllength features into immediate production. ^entsofn, ftOB He Following the Telenews program, Arch Oboler's "Bwana Devil" w'ill arrive at the ^^froBa Chicago Tlieatre January 23. This is the first •""lint full-length feature in third-dimension. .vu, tt qiiiiisisbi E cent iiiste Used OS 21 stired report from : !1 key citi si five mils I s first tiilaied. feet Tin Ml, -He '.hi. mi "Al tool this ilieBOXOl Kealiere, 01 ite in anaid all, fo: BGCIEVEU "Iranlioe" li H dtiig a 1 Kier lirje j bittteicti ;troit, Ml Miracle ( biisines ^'ie.2»atPi 'fflair in iMi [I in losing ' W and Sa be"l 24 BOXOFFICE : : December 27, 1962 'IOXOFFIce •

12 FIRST QUARTER RELEASES REACH A HIT CLASSIFICATION 'Ivanhoe' Is the Top Hit, Followed by 'Fatima/ 'Affair in Trinidad' by VELMA WEST SYKES That compiirisons are odious has been attested to by writers from Shakespeare to Cervantes. Yet there Is no other practical way to draw conclusions about the boxofflce business done for the first quarter of the 1952-53 season than to compare it with that of other years—particularly with that for the same quarter in 1951-52. On that basis, the over-all picture Is generally good. While there are only 12 top hits for the quarter (top hits are those doing 120 per cent or more, using 100 per cent as average business) compared to 14 hits for the same period last year, the very top hit was nearly 50 per cent higher this year than last. Also, the average percentage of the top hits Is higher this year, running to 145 per cent instead of last year's 138. BASED ON 21 CITIES The report is based on first run figures received from BOXOFFICE correspondents In 21 key cities. Only releases which have had five runs or better are included, and only the first week's percentage of patronage is tabulated. The top three films were "Ivanhoe" (MGMi . "The Miracle of Our Lady of Fatima" (UAi. and "Affair in Tiinidad" iCol.) Three of this quarter's top hits were winners Of the BOXOFFICE Blue Ribbon Award, as noted here. Of the various companies, Metro- Goldwyn-Mayer came up with the most hits —five in all, and two of them winners of this award for family entertainment merit. BIG CLEVELAND GROSS "Ivanhoe" had its largest gross in Cleveland, doing a business of 400 per cent there. Other large p)ercentages rolled up by the Scott classic were 360 at Philadelphia, and 300 at Detroit, Minneapolis and San Francisco. "The Miracle of Our Lady of Fatima" did its best business in Indianapolis, grossing 375 there, 280 at Pittsburgh and 220 at Cleveland. "Affair in Trinidad" did its best business, at 210, in Los Angeles, running up to 200 at both Boston and San Francisco. "Because You're Mine" had its best week at 300 in Philadelphia, "The Ring" pulled 250 in Denver, and "Plymouth Adventure" made the best showing far from Plymouth Rock, doing 190 in Minneapolis. Denver turned out 200 per cent for Iboth "The Iron Mistress and "The Merry [Widow." "Just for You" was most popular in Kansas City at 205. "The Prisoner of iZenda" in San Francisco at 170 and "Because [of You" in Boston at 190. What type of picture is most popular with jthe public at the moment? The three highest ossers differ so widely that it is hard to ludge from them, except to say that various egments of the public like different types of ictures. "Ivanhoe" is a historical pageant ade from a classic that nearly everyone as read in high school, "The Miracle of Our lady of Fatima" is a religious spectacle Top Hits of the First Quarter Affair in Trinidad (Col) Because oi You (U-I) WBecause You're Mine (MGM) Crimson Pirate. The (WB) Iron Mistress. The (WB) Ivanhoe (MGM) Just lor You (Para) WMerry Widow. The (September Through November) PERCENTAGES (MGM) sJMiracle ol Our Lady of Fatima. The (WB) Plymouth Adventure (MGM) Prisoner ol Zenda. The (MGM) Ring. The (UA) OBlue Ribtx}n Award winners. beautifully presented, "Affair in Trinidad" is a sophisticated extravaganza to display the charms of Rita Hayworth, so much in and out of the news because of her marital troubles. The stars of the hit pictures were mostly those you might expect. Included, in addition to Miss Hayworth, were Loretta Young and Jeff Chandler, Mario Lanza. Burt Lancaster, Alan Ladd and 'Virginia Mayo, Robert Taylor and Elizabeth Taylor, Bing Crosby and Jane Wyman with Ethel Barrymore. Lana Turner. Gilbert Roland, Spencer Tiacy and Gene Tierney, Stewart Granger and Deborah Kerr with James Mason, Gerald Mohr. No one of them appeared in more than one top hit for the quarter. Considering that beginning the latter part of September and continuing into November, a tense national election kept many patrons glued to their television sets, the industry seems to have made a good showing in the entertainment field for the quarter. ALLIED: (Average Is 100) Arctic Flight 99 Army Bound 98 Bottle Zone 1 04 Feudin' Fools 91 Flat Top 118 COLUMBIA: Affair in Trinidod 1 52 Assignment— Paris 101 Golden Hawk, The 98 Hangman's Knot 96 Rointxjw 'Round My Shoulder 91 Voodoo Tiger 91 LIPPERT PRODUCTIONS: Hellgotc 96 Scotland Yord Inspector ; 91 METRO-GOLDWYN-MAYER: Apochc War Smoke 1 00 Because You're Mine 1 38 Devil Mokes Three. The 89 Everything I Have Is Yours 112 Hour of 13, The 100 Ivanhoe 241 Merry Widow, The 142 ZOO 210 211 My Mon ond 1 88 Plymouth Adventure 122 Prisoner of Zendo, The '33 PARAMOUNT: Caribbean 94 Hurncone Smith 91 Just for You '23 Sovoge. The 91 Somelxjdy Loves Me '09 Turning Point, The 94 RKO RADIO: Bewore, My Lovely 91 Lusty Men. The '02 Montono Belle '02 Under the Red Sea 94 REPUBLIC: Tropical Heat Wove 86 WAC From Wollo Wallo 95 20th CENTURY-FOX: Bloodhounds of Broodway '04 Lure of the Wilderness '06 Monkey Business '12 My Wife's Best Friend 90 Night Without Sleep 90 O. Henry's Full House '08 Pony Soldier '09 Something for the Birds 83 Steel Trap, The 96 Woy of o Goucho 93 UNITED ARTISTS: Kansas City Confidential '09 Ring, The 132 Thief. The "•< Untomed Women 102 UNIVERSAL-INTERNATIONAL: Back ot the Front 88 Because of You '23 Bonzo Goes to College 93 Horizons West 92 It Grows on Trees 87 Roiders. The 96 Son of Ali Bobo 94 Stronger in Between, The 104 Untamed Frontier 88 Yonkee Buccaneer 89 WARNER BROS.: Crimson Pirate. The '22 Iron Mistress, The '25 Miracle of Our Lody of Fafimo, The 186 Operation Secret '01 Springfield Rifle "6 BOXOFFICE December 27, 1952 25