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Boxoffice-December.20.1952

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. . . Eddie<br />

. . RKO's<br />

. . W.<br />

Ir.<br />

iii<br />

:hicago First Runs MINNEAPOLIS<br />

I<br />

,Jl!<br />

JSlump to Average<br />

CHICAGO — BuMiiess at Loop nr>,t run<br />

jhouses was slow. New product was fairly<br />

stronK and did averaKC business. The ChlcaKO<br />

lid fine with a second week of "The Thief."<br />

ptlus a slaRo show headed by Basil Rathbone<br />

and Polly Bergen.<br />

Chicago—Th* Thl«f (UA), plut itog* >how, 2nd<br />

k 100<br />

Etquirc The Hour of 13 (MGM), 2nd wk 100<br />

nronil The Stool Trop JOth-Fon). Th« Lady $oy»<br />

No (UAl, 3f.l vsk 90<br />

)rionlal—Brooking the Sound Barrier (UA), 2nd<br />

wk '00<br />

iglocc— Plymouth Adventure MGM), 3rd wk 100<br />

Itoto-Loke—Tho Snowi at Kilimonloro (20th-Fo>),<br />

7fh wk 95<br />

icvolt—Hongmon's Knot iCol), TargaN—Hong<br />

Keng (Col) 95<br />

jrf—O. Htnry'i Full HouM (20th-Fox), 7lh wk 100<br />

Initcd Artiits — flat Top (AA); Torpodo AHoy<br />

(AA), 2nd wk 90<br />

Morld Playhouse—Godi ot Bali (Cla»>ct), Bllth*<br />

Spirit (Clossic) 95<br />

(Voodi— Pony Soldier (20th-Fox), 3rd wk 95<br />

^^legfcld — Beauty and tho Beait (Lopcrt), Sho*<br />

Shino (Lopcrt) 90<br />

Gus' Continues to Pace<br />

Twin Cities at 100<br />

MINNEAPOLIS—As expected, there was<br />

ittle cheer at the boxofflce. Companitlvely,<br />

he best showing was made again by "My<br />

>al Gus" In its .second week. Newcomers Inluded<br />

"Hiawatha," having its territory premiere<br />

and given a big and effective ex-<br />

)loitation campaign; "Cattle Town," "Son of<br />

Mi Baba," "Angelo" and "Park Row," none<br />

)I which kicked up much boxoffice dust.<br />

Downtown theatres came in with strong<br />

'ihristmas week attractions, includinc; "Mil-<br />

Ion Dollar Mermaid," "Prisoner of Zenda,"<br />

"Bluebeard the Pirate," "The Stooge" and<br />

'Abbott and Costello Meet Captain Kidd."<br />

ientury—My Pal Gus (20th-Fox), 2nd wk 100<br />

Sopher—The Jungle (LP); Mr. Wolkic Tolkie (LP) 80<br />

.ync—Son of Ali Bobo U-H, Army Bound (AA).. 90<br />

iodio City—Stan end Stripes forever ,20th-Fox) 95<br />

IKO Orpheum—Cottle Town (WB) 85<br />

KO Pon—Pork Row (UA), Confidence Girl (UA). 85<br />

itote—Hiawotho (AA) 90<br />

iVorld—Angelo (Scolero) 90<br />

Buccaneer' Leads in Omaha<br />

With 105 Per Cent<br />

OMAHA—Only the Omaha showed any<br />

itrength during a dull first run week, holding<br />

a bit above average with a rugged bill of<br />

'Yankee Buccaneer" and "Scarlet Angel."<br />

Because You're Mine" did fair in its third<br />

week at the State. Weather was clear and<br />

senerally mild.<br />

irondeis— Operation Secret (WB); Battles of Chief<br />

Pontine (Reolart) 95<br />

imoho—Yankee Bucconeer ,U-I), Scarlet Angel<br />

(U-l) 105<br />

)rpheum—Tho Steel Trap (20th-Fox); My Wife's<br />

P - - - - . -<br />

Best Friend !20th-Fox) 90<br />

jtote— Becouse You's Mine (MGM), 3rd wk 95<br />

Town—The Young and the Damned (Fine Arts);<br />

The Dark Mon (Fine Arts); Kansas Territory<br />

(AA) 85<br />

foins Fight on Communism<br />

ELDORA, IOWA—Leo Wolcott, theatre<br />

owner of the Iowa-Nebraska ITOA, received<br />

telegram asking use of his name in the<br />

nationwide effort supporting Radio Free<br />

f.^<br />

i'* Europe and Radio Free Asia in the fight<br />

Bgainst Communism. The telegram came from<br />

Charles E. Friely, state chairman of the Iowa<br />

Crusade for Freedom committee. Wolcott im-<br />

'^<br />

mediately wired his permission.<br />

croliS<br />

Richard Crane will topline "The Neanderthal<br />

Man." a Wisberg-PoUexfen production<br />

to be directed by E. A. Dupont.<br />

Tn iidditlon to participating In the aU-lnduxtry<br />

Chrixtmaa party, 20th-Fox and United<br />

. . .<br />

Artists had their own Individual shIndlK.s.<br />

The former wa.H held In the Normandy hotel<br />

and United ArtUti at the exchunur<br />

Back from New York where he viewed<br />

Cinerama. Harry B French. Minnesota<br />

Amusement Co. president, called It "one of<br />

the most outstanding thInKs In all .show baslne.ss."<br />

He found nothing available In stage<br />

attractions for lociil Radio City which ha«<br />

been without a stage show for many months.<br />

Bennie Berger went to Duluth to visit his<br />

theatre properties there . . . Reno Wllk. drlve-<br />

. . .<br />

In circuit owner. Is vacationing In California<br />

Don HaJloran. formerly with<br />

. . . RKO. has Joined the 20th-Fox sales staff.<br />

He succeeds southern Minnesota salesman<br />

Bill Donald, who resigned LeRoy J.<br />

Miller. Uiilvrrsal manager, and his .sales staff<br />

will attend a sales meeting In Chlcag.-; next<br />

week . "Never Wave at a WAC" is<br />

set for the Minneapolis and St. Paul Orpheums<br />

February 6. said Fay Dressell, RKO<br />

manager.<br />

. . .<br />

The Paramount Pep club, comprising<br />

branch employes, dug into its treasury to buy<br />

Christmas toys for the Phyllis Wheatly Negro<br />

.settlement houte. They were purchased from<br />

the Nathanson Tobacco Co., which sold the<br />

toys at cost so that the set;iemenl house<br />

wound up with nearly three times as many<br />

as the amount set aside by the pep club<br />

ordinarily would buy . H. Workman,<br />

MGM manager, is at home slowly recuperating<br />

after a session in the University hospital<br />

The 23-year-old son of Frank Eisenberg.<br />

United Artists salesman, still is undergoing<br />

treatment in the Veterans hospital for polio,<br />

which he contracted more than six weeks<br />

ago.<br />

. . . Christmas<br />

. . The<br />

George Fosdick and Chet LeVoir, Republic<br />

.salesmen, are vacatitning. The former drove<br />

to California to visit a son there<br />

food baskets for poor families were pur-<br />

chased with the profits derived from the<br />

all-industry Christmas party and Al Stern,<br />

RKO, and Joe Ro.sen, Arnold Shartin and<br />

Ben Zatz of Paramount distributed them<br />

Stoller, United Artists salesman,<br />

is vacationing for a fortnight<br />

handy man at Sam Berger's lower loop Grand<br />

disappeared. So did two money bags containing<br />

between SlOO and $136 . . Kenneth<br />

.<br />

Bergman is back as a Universal booker after<br />

service in the armed forces. Exhibitors visiting<br />

Fllmrow included R. A. Miller, Mondovi,<br />

Wis.: L. C. Weisner, Cannon Falls: Hank<br />

Bailey, Eagle Bend, and Fred Schnee, Litchfield.<br />

Pat Dean Smith of the "Million Dollar Mermaid"<br />

cast, stopping here, in Duluth and St.<br />

Paul, grabbed off considerable newspaper<br />

publicity and TV and radio attention, thanks<br />

to the efforts of Tom Letcher, Metro exploiteer.<br />

Jack Heywood, pioneer New Richmond, Wis..<br />

exhibitor, was confined to his bed by a painful<br />

back injury sustained when he fell in his<br />

bathtub several months ago.<br />

Joy Page as Femme Lead<br />

Joy Page has been signed for the femme<br />

lead in ""Conquest of Cochise." a Columbia<br />

film.<br />

Only Top Stage Shows<br />

Succeed in Omaha<br />

OMAHA Wliafs happened to ihow business<br />

In Omaha?" a»ked stage and icreen<br />

Columnist John Koffcnd In the World-Herald.<br />

He pointed out Trl-Stales TJieatres had offered<br />

15 U'Klllmatc attractloas during the<br />

year. Six mode money 'two barely showing a<br />

profit) and of the nine which finished In the<br />

red. some had .is few ax 300 admlsslonx.<br />

Why the foUure.s? Trl-SUtcs DUlrlct Manager<br />

Bin Mlskell hB.s one theory He said<br />

that every legitimate theatre crowd In Omaha<br />

Is predominantly out-of-town. Al a musical.<br />

67 of each 100 In the audience drive In from<br />

Iowa or outstatc Nebra.ska. At a nonmusical<br />

the number Is 64 of each 100.<br />

"That's the way It u.sed to be." .said Mlskell.<br />

"but the out-of-towners haven't been showing<br />

up. We've lost them and I don't think it's<br />

because of the price. The cheapest scats<br />

always are the last to sell. Top seats can be<br />

$4.80 or $3.60. It doesn't matter."<br />

He .said "Oklahoma! " which has played<br />

Omaha four times, and "South Pacific." which<br />

played twice, had firmly established reputation<br />

and made money each time.<br />

"But the out-of-towners won't come If they<br />

haven't heard of the show." Two solo performance—by<br />

Elsa Lanchester and Cornelia<br />

Otis Skinner—were financial flops. Other<br />

local fiscal failures were "Country Girl." "Bell.<br />

Book and Candle." "Rose Tattoo." "The Cocktail<br />

Party." "I Am a Camera" and two name<br />

band.*—Tiny Hill and PeeWee King.<br />

Successes were "Gentlemen Prefer Blondes."<br />

"The Moon Is Blue." "Good Night Ladies,"<br />

"Call<br />

Me Madam" and "John Brown's Body."<br />

But Mlskell isn't daunted, he's booking all<br />

the good shows he can get.<br />

Allied Sends an Appeal<br />

In Rhyme to Members<br />

MILWAUKEE — The Alhed of Wisconsin<br />

office has tent the following reminder In<br />

rhyme to all members:<br />

ARE YOU AN ACTIVE MEMBER?<br />

Are you an active member,<br />

The kind that's liked so well.<br />

Or are you just contented<br />

With the button in your lapel?<br />

Do you attend the meetings<br />

And mingle with the flock.<br />

Or do you stay at home<br />

And criticize and knock?<br />

Do you take an active part<br />

To help the work along.<br />

Or are<br />

you satisfied<br />

To be the kind who just belongs?<br />

Do you help the cause along<br />

And make things really tick.<br />

Or leave the work to just a few<br />

And talk about that clique?<br />

Come to the meetings often<br />

And help with hand and heart.<br />

Don't be just a member<br />

But take an active part.<br />

Think this over, brother.<br />

You know right from wrong,<br />

Ai-e you an active member<br />

Or do you just belong?<br />

BOXOFFICE :: December 27, 1952<br />

79

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