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Boxoffice-December.20.1952

exasi ''More than seven

exasi ''More than seven and a quarter million i Savings Bonds . . . worth at maturity more than $236,444,000" m I. L. tOLUEIlT President, Chrysler Corporation *'A planned program of thrift is essential to personal, material security. The regular purchase of V.S. Savings Bonds can be a sound part of any savings program, along with investment in a home and proper insurance protection. Chrysler Corporation employees support the Payroll Savings Plan for the purchase of- U. S. Savings Bonds. They have bought more than seven and a quarter million of the bonds, tvorth at maturity more than $236,444,000. Such systenuitic thrift not only benefits them, but strengthens the economy of their country." Largely as a result of consistent thrift by Payroll Savers, Americans todav hold a casli value of more than S49 hillioii in Defense Bonds. This figure is $7.5 billion greater than at the end of the war. Every month, 7,500,000 employees of more than 43,000 companies buy $l.i() million more in Defense Bonds. Think of tiie reservoir of future purchasing power represented in the more than §49 billion that men and women liavc put aside for the proverbial rainy day. Consider still another benefit to industry. The Payroll Saver is a serious worker. Records of many companies prove that lost-lime accidents decrease, absenteeism is reduced and production improves as enrollment in the Payroll Plan goes up. If your (-ompany does not have the Payroll Savings Plan ... or if you have the Plan and employee participation is less than 50% • • • call the attention of your President or Chief Executive to Two Easy Steps to a Successful Payroll Savings Plan 1. Phone, wire or write to Savings Bond Division, U.S. Treasury Department, Suite 700, Washington Building, Washington, D. C. 2. Your State Director, Savings Bond Division, will tell you bow to conduct a simple, person-to-person canvass that will put a Payroll Application Blank in the hands of every employee. That is all management has to do. Your emi>loyees will do the rest. They, like thou ands of Chrysler employees, want to provide for their personal security. The V. S. Government does not pay jor this advertising. The Treasury Department thanks, Jor their patriotic donation, the Adverlising Council and BOXOFFICE "I Chan 72 BOXOFFICE :: December 27, 1953

I I DALLAS—Members . Movietime MAJOR ACCOMPLISHMENTS SEEN FOR INDUSTRY IN '53 Texas Leaders Anticipate Progress on Harmony Incentive Selling of the executive board oJ Texas COMPO expressed optimism and enthusiasm on the business outlook ot 1953 lat a special year-end meeting here recently ;(19). ^Kyle Rorex, executive director, asserted; A spirit or gratitude prevailed among those 'present for the successful year Just ending And discussions of future plans reflected faith jiind confidence In the activities for the com- |;ng year." !VIT.4L LEADERSHIP ESSENTIAL Karl Hoblltzelle, founder and president of Interstate circuit, stated: "The year 1953 ihould see Industry under less governmental control as a result of the recent general election which will mean the salvation of many |;ypes of business including our own. It Is Itally Important that we continue to pro- Ide alert and competent leadership in order t our standards of entertainment contly Improve to serve an ever-lncreasngly critical public." R. J. O'Donnell. vice-president and geniral manager of Interstate and national dlector of Movietlme U.S.A.: "As a result of lovietime and other COMPO activities we ave made a definite step forward, but we lave only begun to undertake the many ac- »mpUshments that lie within the realms of lur potentialities. Such great projects as he Motion Picture World Exposition, schediled for the Texas state fair In E>allas next all, and subsequently the 22-car streamliner (Jovietime train scheduled for a nationwide our could be our greatest assets for sucess. We look forward to a continuation of he fine product coming out of Hollywood can pre-sell these pictures In dltion to selling the value and Importance if our industry to the people." )PTI>nSTIC ON REPE.AL Col. H. A. Cole, chairman of the board of Lllied Theatre Owners of Texas and national lairman of the COMPO tax repeal camlign: "We have every reason to believe that efforts in the tax repeal campaign will lar fruitful returns to the industry during he coming year, but this will represent only partial solution of our problems. The year 953 will see our thoughts directed toward Stablishing interindustry harmony with the itroduction of an 'Incentive selling program' hich will benefit both exhibition and disributlon. Thus will require a cooperative |)jrit and a period of experimentation to ive Its value, and I feel that Texas will le the testing grounds for this Important iroject." Ed Rowley, president of Rowley United leatres: "Cinerama represents a milestone the progress of our industry, and In the iming years could prove to be a revolutionchange. Envisioning this probability we [.hould begin now to make plans for transi- (Continued on next page) Foresee Important Gains in Motion Picture Industry Henry Ileeve I'll i I Islcv Col. H. .\. < ole C Uudr KzrII Ed Rowley Kyle Rorex Paul Short R. J. O'Donnell Dallas Variety Folk Carve Turkey With 80 Boys at Big Ranch Dinner DALLAS—The dining hall at the Variety Club Boys Ranch was filled to capacity on Sunday evening (21) for the annual yuletide party. Louis Charninsky, dressed as Santa Claus, distributed the large number of practical gifts to the more than 80 boys at the ranch. Al Reynolds, chairman of the Boys Ranch committee, introduced the members of the Boys Ranch committee who were seated at the head table—Wilbur Marshall, Kendall Way, Charles Darden, John Rowley and Bert Graelz, and mentioned those unable to attend, Harold Schwarz, Doctor O'Dell and Riddings Lee. Conley Lovelace, director of the home, introduced the members of his staff to the as- .sembled guests—Mr. and Mrs. W. W. Parker, Mr. and Mrs. Jim Heath. Mr. and Mrs. Jay Green, Mr. and Mrs. "Red" Teague and Mrs. Lovelace. Claude Taylor still was in the hospital as a result of a stroke suffered on Thanksgiving day. C. A. Dolsen, chief barker, introduced Mrs, Dora Foster, director of the Freeman Memorial clinic: Mrs. Glen Carson, director of Hope Cottage, and Mrs. Edna Gladney of the Edna Gladney Home in Fort Worth. Dolsen spoke briefly about his interesting experiences with the ranch, beginning with his first acquaintance witli its activities at Copperas Cove, and later "a great dream" becoming a living reality at Bedford. "A lot of credit is due many men." he said. He gave Al Reynolds credit for aggressively taking over the goals and plans of the previous ranch committee and moving forward with them. "We have a great respect and appreciation." he said, "for the people who go about their work quietly, and with this in mind I want to introduce Mrs. Reynolds and her daughter Marjorie. who have spent hundreds of hours in behalf of the ranch and for the boys. Marjorie spent many hours instructing the boys in the care of chickens, and Mrs. Reynolds has done the sewing and repairing of hundreds of items of clothing. They both performed the herculean task of buying all of these lovely gifts and wrapping each one carefully for the boys." "We have spent many years of time and money, but now lets go over to the other side and see what fine results we have achieved. I am sure you will agree they are well worUi the time and effort. Here is a boy who spent eight years at the ranch and is now in the world making his own way. He left the ranch six years ago and Ls now a fine citizen. Marine Sgt. Clifton Osborn from Cisco, Tex. Another man with us tonight has been away from the ranch two years and is married and earning his way successfully, Alton Brantley. We want these and all of tContinued on next page) bOXOFFICE December 27. 1952 sw 75