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MAGAZINES<br />
MGM's "Plymouth Adventure" gets<br />
topi<br />
billing—a full page and five pictures— in<br />
"McCall's Goes to the Movies." Also recommended,<br />
via the regular monthly movie<br />
guide, are "The Lusty Men," "The Four-i,<br />
Poster" and Martin and Lewis' "Thd<br />
Stooge."<br />
"Hans Christian Andersen" adds to its|<br />
media laurels via American magazine<br />
which hails it as one of the best in its DeJ<br />
cember number. Others recommended in-l<br />
elude "Stars and Stripes Forever," "Mil-j<br />
lion Dollar Mermaid." "Road to Bali" an*'<br />
"Against All Flags."<br />
m^<br />
Mi<br />
lit<br />
m<br />
m<br />
PARAMOUNT PICTURE'S<br />
COME<br />
BACK,<br />
LITTLE<br />
SHEBA<br />
A HAL WALLIS PRODUCTION<br />
ATTENTION<br />
EXHIBITORS!<br />
For beautiful, eyecatching<br />
One-Sheets<br />
spotlighting the<br />
Parents' Magazine<br />
Award-Winning<br />
Picture-"COME<br />
BACK, LITTLE<br />
SHEBA" - and designed<br />
to promote<br />
peak patronage at<br />
you7- theatre, write<br />
today to<br />
Phil Willcox<br />
Director of Motion<br />
Picture Relations<br />
Parents' Magazine<br />
52 Vanderbilt Ave.<br />
New York 17<br />
Dean Martin and Jerry Lewis and Ala<br />
Ladd have taken top honors in Moder<br />
Screen's Tenth Annual Popularity Awardsl<br />
Ladd received the all-time ten-year popui<br />
larity champion award on the basis of<br />
consistent high rating in the vote of<br />
magazine's readers for over a rlecade.<br />
Parents' Magazine reports increasing<br />
hibitor requests for the magazine's specii<br />
one-sheets, which it offers free of its Meda<br />
Award films. "The Prisoner of Zenda" ii|<br />
the publication's Family Movie-of-the<br />
Month for November; "Stars and Stripe<br />
Forever" gets the Family Movie nod foil<br />
December, and "Androcles and the Lion" im<br />
sporting the current Medal of Special Meritf<br />
February issue of Parents' has a featur<br />
front-of-the-book article on Ricardo Mon<br />
talban, called "This I Have hearned as<br />
Son and a Father."<br />
Paramount Producer Hal Wallis has beei|<br />
honored with a Special Merit Award Med<br />
for his "Come Back, Little Sheba.'* Re<br />
view is in January issue.<br />
Seventeen's picture of the month for<br />
cember is "Hans Christian Andersen.)<br />
Other films reviewed include "Limelight,^<br />
"The Snows of Kilimanjaro," "The Pr<br />
moter" and "The Magic Box." The mag<br />
zine's interview feature is with Aldo Ray<br />
called "Kid, Youre Terrific!"<br />
has been awarded<br />
PARENTS' MAGAZINE'S<br />
SPECIAL MEDAL OF MERIT<br />
PARENTS' MAGAZINE<br />
52 Vanderbilt Avenue, New York 17<br />
Chicago • Atlanta • Boston • Los Angeles • San Francisco<br />
I<br />
i<br />
The big circulation national weeklietl<br />
including Life, Look, Collier's. Time an'<br />
Newsweek and the Sunda\ supplements,<br />
getting the play in RKOs national cai<br />
paign for "Blacki)eard, the Pirate."<br />
Added coverage is being provided vi<br />
grammar and high school students—th<br />
.Scholastic magazines group and Boys' Lifl<br />
being among these.<br />
The schedule began the first week in N(<br />
vondier and runs on a staggered schedul<br />
to the first of the year. Campaign include<br />
full pages in color and half and two-thir<br />
pages in black and white and color. Chif<br />
Sunday sup|ilcnieiit being used is America<br />
WeeUy.<br />
22 PROMOTION SECTIO-
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