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Boxoffice-December.20.1952

. . For . . FEATURE

. . For . . FEATURE REVIEWS Story Synopsis; Adlines for Newspaper and Programs :0' THE STORY: "My Cousin Rachel" (20th-Fox) n England in the 1840s, Richard Burton becomes certain :.st his foster-lather, John Sutton, is being poisoned by the laller's wife, Olivia DeHavillcmd. When Sutton dies, unsuccessful attempts ore made to convince Burton that death was caused by a tumor. Vowing revenge on Olivia, Burton instead falls in love with her. Alter giving her everyihing he owns, and becoming jealous of another suitor, he begins to suspect her of trying to poison him, and tries to kill her" when she refuses to marry him. He becomes feverishly ill; Olivia nurses him back to health, but he suffers from the delusion that he is now her husband. Olivia, fatally injured when a lootbridge collapses, accuses him of murdering her, and Burton thereafter is tormented by the unanswerable question—v/as she innocent or guilty? CATCHLINES: Suspense and Romance . . . Intrigue and Tragedy . . . Here Is the Unforgettable Screen Version of Daphne du Maurier's Best-Seller ... A Dramatic Milestone in the History of the Screen. ^.52 THE STORY: "Ruby Gentry" (20th-Fox) Jennifer Jones, a swamp girl, is impetuously in love with Charlton Heston, son of an aristocratic North Carolina family, but he is compelled to marry Phyllis Avery, a socialite. Karl Maiden, a wealthy, self-made man, persuades Jennifer to take care of his dying wife, and after her death he and Jennifer marry. Maiden becomes jealous of Heston, who dances with Jennifer at a country club party, and they fight. The next day Karl is drowned in a sailing accident; the community believes Jennifer killed him. She seeks revenge by foreclosing on property owned by those financially obligated to Maiden, — and ruins Heston. During a hunting party, Heston '.o protect Jennifer from her brother, a religious fanatic—is killed. Jennifer gives up her wealth and turns to running a fishing boat. CATCHLINES: Meet Ruby Gentry ... a Torrid, Tempestuous Girl of the Swamps . . . You'll Never Forget the Story of Her Compelling Love . the Man She Knew She Could Not Have. i THE STORY: "Last of the Comanches" (Col) THE STORY: •The Star" (20th-Fox) Broderick Crawford, a cavalry sergeant, finds himself the leader of a band made up of a handful of survivors of an Indian massacre, augmented by the passengers of a stagecoach among whom is Barbara Hale, which is traveling through hostile Comanche territory toward a distant U.S. fort. Their meager water supply is almost exhausted when they meet an Indian boy who leads them to an abandoned mission where they find an old well. The boy, Johnny Stewart, rides to summon help from the fort while the group holds the mission and the water supply against repeated attacks by the Comanches. In time-honored style the cavalry rides over the hill in the nick of time. CATCHLINES: Ten Men and a Girl Ag '( 'he Comanche Devils . . . Sheer Will Brought Them Throug:. a Wall of Hate Against All the Odds . . . He Stood Between Them and the Warring Hordes. Befte Davis, once a top movie star, is broke, in debt and divorced, and her 12-year-old daughter is in her ex-husband's custody. She is rescued from utter despair by Sterling Hayden, her leading man in one picture and for many years in love with her. He tries to convince her she is through in films but still has a bright future as a woman. But Bette, determined on a comeback, tests for a new picture. The test is a flop. At a Hollywood party a young stage producer tries to interest her in playing the lead in a new venture, the story of a falling star. Recognizing at last that she is the counterpart of the character, Bette returns to the waiting Hcryden, ready to become a woman, not a faded celebrity, and to make a home for him and her daughter. CATCHLINES: A Love Story That No Woman Will Ever Forget ... A Hord-Hitting Drama That Every Man Will Enjoy ... A Performance by Bette Davis That Ranks With the Greatest She Has Ever Made. THE STORY: "Target Hong Kong" (Col) THE STORY: "The Redhead From Wyoming" (U-I) Soo Yong, owner of a gambling salon in Hong Kong, is being misled by Red agents into aiding in a plot to conquer the city for the Chinese Communists. Richard Denning, an American who loses all his money at her gambling tables, is persuaded to join the Nationalist underground and is assigned to watch Soo Yong's place. When Denning is captured by Red agents, he manages to shoot and light his way out and rushes to Soo Yong, who is helping the Reds prepare the attack. Against her will, she reveals the whereabout of a floating bomb destined to destroy Hong Kong. Denning manages to release the safety mechanism in time to save the city. CATCHLINES: . . . Blazing Action Blasting the World's Worst Spy Nest . . . The City's Sitting on a Bomb—One False Move and Off It Goes ... A Yank on the Loose in the Hottest Spot on Earth Where East Meets West. William Bishop, a crooked promoter, joins with Stacy Harris, an outlaw, in fomenting a range war between cattlemen and settlers in Wyoming in the 1870s so they can rustle cattle and put the blame on the homesteaders. Bishop persuades Maureen O'Hara to open a saloon and buy and market unbranded cattle rounded up by the settlers, but his real purpose is to use her establishment as a clearing house for rustled beef. Maureen and the sheriff, Alex Nicol, are attracted to each other, but he suspects her of being in league with the rustlers. She is framed and jailed on a charge of murder and rustling, and when a pitched battle ensues Maureen kills Bishop in self-defense. She convinces Nicol that she has never been Bishop's woman, and together she and the sheriff ride out to look at homesteads. CATCHLINES: Here's Frontier Drama in All Its Savage Glory ... A Relentless Tale of Rawhide Courage . . . Powder-Scorched Conflict . . . And Hot-Blooded Love . . . Thundering Straight Into Your Heart. mi u THE STORY: "The While Line" (IFE) THE STORY: "The Berliner" (Burstyn) In 1947, the International Peace Commission rules that a while line must be drawn through an Italian town near Trieste with all east of the wooden markers to belong to Yugoslavia and all west of the line to Italy. Fanners are separated from some of thoir land, the church is separated from the rectory and the cemetery is divided. The children can no longer ride their wagons down a steep hill and Gina LoUobrigida is living in a separate country from her fiance, Emo Crisa. A wounded refugee, Raf Vallone, is helped across the lino by Gina's little brother and she falls in love with him. Former neighbor.^ start to quarrel and it is only whon the little boy is killed by a guard that the people are drawn together again and barriers are lifted for the funeral. CATCHLINES: A V/hito Lino Which Separated Old Friends and Drew Lovers Arjart . . . Enzo Slalola, Child Star of "Bicycle Thief," In Another Stirring Film ol Postwar Italy . . . Torn Between Love and Duty—on Opposite Sides of the White Line Diplomats' Decisions Changed Hundreds of Lives. I G In the year 2050, the commentator asks us to tune in our TV sets on a 100-year-old movie, the story of Gert Frobe, "Mr. Average Man," who makes his way back from army service to what he hopes will be a quiet life in Berlin. He finds that his apartment is firmly occupied by two tenants, a black marketeer and a woman who runs a lonely hearts club. He tries several jobs and, in his dreams, he sees a little pastry girl, whom he later meets in the lonely hearts club and marries her. Times remain hard and their married life is full of quarrels. Finally Frobe finds himself in a coffin and, at his funeral, he hears himself referred to as "the last of the species of average man." Frobe leaps out of the coffin and says it is time to bury fear, egotism, indifference and hate. CATCHLINES: An_ Amusing Satire on the Life and Times of "Mr. Average Man" . . , Winner of the Venice Festival Award ... A View of Our World 100 Years From Today . . . Henry Morgan Laughs at the World of "Mr. Average Man" . Men and Events of 1950 As Seen on TV Film in 2050. i f "IC'

CO: IDs mlinj OiO- Mdes JWi Mod, llkey iilent; K redolly uting If. ifjiij )lllie Coi. hi. cnj 15c p«r word, minunum Sl.SO, caah with copy. Four iniartioaa lor pric* ol lh>««. BG DATE: Monday noon prccading publication date. Send copy and an«weri to IBox Numbers to BOXOFFICE, 82S Van Brunt Blvd., Kan»a» City 24. Mo. • HELP WANTED r Biperlencctl opcratur* and s^nrral theact mill Onl) rtii.Tlcnccd »n«»rr. N «m"li TliMtrta. .Mljslun, Tm Hire In Iomr 40,000. Hal I. I'ice. Opportunity for loud a .idv-iji. . Ileply In confidence. Boi- . t'H S Ml.hlCM Ave.. Oilcmio 111. B. House munitittr or etpcrlrnceO uil^tjilit Iheatri' operitluii for ^outlu-a-^lrrn Vlrlory. Air mill special dcUuer HImplrx meehanUmat llirrllrnt condition. $325 pair Order novi—oAly four pairs left Dept C. HUH Cinema Hupply Corp . 602 W S2nd gi . Nn York 10 Chain, Ideal piah-bMk. Bnt buy. Century Theatre Suppljr. 20 North Let, Oklahoot City. For salt: One pair Blaplei E-T Mechinlnn and one p.ilr Huper Simplex with front and rear shutters, completely retMlIt and In fint elaai condition, flood price on these and will sell for cash or terms, vevrral otiirr used eept. C. S.O 8. Cinema Supply Corp, 602 W. 52nd St.. New York 19. EQUIPJiffiNT WANTED Thand Tbn Oft. Piclfle Tbe. s;i) THEATRES FOR CLfflRinG SALE i!,'4i In Ortgoei »rl!> tor Itil IliJt. I'orllarul. tktalrea far !•. Wrtli Tilf.), rrni B. Udvlg. BrI., Pertland IB, Ore Oii>'x> " wideawake ihavnun. 'M H«U. •urhurban Ihrairr for leave Nominal rnil, good equipment l.ocattd Houston, Tent. f«e.. Chicago 51, HI. FFICE December 27. 1952

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    launch Feldmon annivertary drive. L

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    COSMOUUUN Co\umn'»st Syn dica^ed H

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    MOTION PICTURES! ^ ^f T PRODUCTION

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    (OSli I Otnctt: ; Ita : 282 ; TTie

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    ! without 1 As Hollywood . . Genera

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    20th Century-Fox has invested n 00,

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    Sensation Of The Industry! Ernest H

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    ecause world acclaimed best-sellers

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    I I theatre I $33 MILLION IN DAMAGE

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    PARAMOUNT "^m SALUTES fill Burt Lan

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    PARAMOUNT SALUTES Shirley Booth as

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    eedej PARAMOUNT SALUTES ns tn 5l. T

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    PARAMOUNT SALUTES Hal Wallis j| pro

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    , //' WITH ALL POSSIBLE PRIDE Param

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    ' Universal Chiefs Lay Plans for Ch

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    k HERO! Ot 4 Great American Adventu

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    Orric€ or tft PacsiOfor Dear San:

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    BOXOFFICE BAROMETER Thit chort rcco

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    ' fully Now '. readers velopments,

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    ' added *&- J Q Larry Levy Hits Har

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    A Stction of December 20. 1952 wt T

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    lU THE 'FEATURE-VALUr SHORT PRODUCT

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    JUNIOR IS SO *'-'"* - M' «^, • ]

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    I from |^^^9 BEST IN THE BUSINESSj^

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    *»tu iiilli Slices 1 Sen t; f ages

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    's ; lolMmj I j • : December 1 ki

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    ' I Two »n»il|i s "Fiiii atllel l

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    NATIONAL PRE-SELLING GUIDE A report

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    ' NATIONAL PRE-SELLING GUIDE WARNER

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    «leli»,; 1 n& 'fe, aitivl i'll'Sl

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    \i% THE SPUT-APCRTURe TEST — THE

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    , i . . Fletcher . . The ' iroiD Sc

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    \l\ THE SPUT-APEKTURE TEST — THE

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    \fi THE SPUr-APERTURE TEST —THE M

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    I . Mabel k Add 30 Members MONTREAL

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    Mu^tttpnUym onolyilt ot lay and tra

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    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

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    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    ^J and 11 fan •^(i^-r. _ ^ hi WHE

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    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

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    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    'P^VtRAg-p BOXOFFICE BAROMETER Thu

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    1 CHESTER FRIEDMAN i^lHL EDITOR HUG

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    Merchant and Paper Give Theatre Co-

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    Stencils on Sidewalk With Bread Cru

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    Navari Bros. Suit Placed On Februar

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    . . Ben . . Minor . . Jack Communio

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    1 Basil . . Theatres; Clayton Eastm

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    , premier . . Division [PHILADELPHI

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    ! Alaska—Cindy p EWS AND VIEWS OF

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    , ... . Francis . . was Invasion' S

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  • Page 223 and 224: . . . Eddie . . RKO's . . W. Ir. ii
  • Page 225 and 226: Rot. «.t Dillon Krepps Buys 'Siars
  • Page 227 and 228: . . Marjie . . . Lester Cattle Town
  • Page 229 and 230: . . Shirley . . Miss . . The " lii
  • Page 231 and 232: . . Although 'Battle Zone' Is Best
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  • Page 243 and 244: I Mias. C. I^RAMOUNT laf Boora (101
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  • Page 247: .:j ' )pinions on Current Productio