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Boxoffice-December.20.1952

. . Jack . . Theatre AM

. . Jack . . Theatre AM CLEVELAND prce coffee was served in the lobby of the Mayland Theatre last week. The idea didn't help set any attendance record, but it did bring enough patron.s to the theatre to put it at the top of the Modern Theatre circuit grossers. according to P. E. Essick, president of the chain. Nescafe provided the coffee and all of the service without any expen.se to the theatre . . . Echoe.s from Florida: Leon Enkin. second in command of the Robins theatre circuit, his wife and child are spending a month in Miami with Mrs. Enkin's parents, the Joe Robins . Share, UA salesman, left Friday to celebrate the holidays with his family . . . Abe Schwartz led the local caravan to Miami. Jim Abrose, Warner district manager, spent a day here to confer with Manager Jerry Wechsler. All of the Associated Theatres circuit managers were guests of the company officials at the annual Christmas dinner Monday (22) in the HoUenden hotel . . . MGM Manager Jack Sogg and Mrs. Sogg were visited by their Son Alan, a pre-med .senior Howard White, a at Miami university . . . newcomer in the industry, has joined U-I as a student booker, thus bringing the Universal booking department up to full strength for the first time since George Bressler resigned to join UA. Bemie Ruben, head of Imperial Pictures, was out shopping again. He closed a deal with Ollie Unger for northern Ohio distribution of Beverly Pictures, Film Classics reissues, and also with Bell Pictures to distribute two exploitation pictures. "Dance Hall Girl" and "Waterfront Women" in a package The Uptown Theatre was leased to deal . . . the Eaton Manufacturing Co. for Christmas morning when the company staged a Christmas party for its employes . business was way down this week. "Mascay" Svegel, longtime Republic booker who hasn't been on Filmrow since the arrival of her daughter Roberta, was a guest at the Henry Brenner, former Republic party . . . manager of the Emba.ssy here and co-owner with Bill Coella of the Vogue Theatre, New ing Bob Cordell, a 21 -year-old singer, who broadcasts over Detroit's radio station WKMH and TV station WXYZ and also appears at the Dixie-Belle night club. Brenner says Coella will appear here at the Alpine Village. Three cans of film, lost since the middle of OUTtlANOINO CRArrtMANSMIP AND INCINICniNO X.jvember, turned up last week at the bottom of a lake near Lisbon, Ohio. When last seen, the films—two from Columbia and one from Lippert—played at the Rex Theatre in Lisbon, from where they were picked up at the close of the show. The mystery of how they got into the lake has not been solved . . . Departing from former policies, there will be no midnight stage shows at any of the downtown houses. All will offer a special midnight show of their regular program. However, while Loew's State, Ohio and Stillman will maintain its established 85-cent top price for this performance, the Hippodrome. Warners' Allen and the RKO Palace will charge $1 admission. M. B. Horwitz' recently acquired Ohio Theatre, Cuyahoga Palls, opened December 26 with the new foreign and art policy which is being introduced in that area. An attractive folder mailed to some 2,500 residents proclaims that the theatre will regularly offer double feature foreign and art pictures. Prices are pegged at 65 cents for adults for first run engagements and 50 cents for second run showings. Children's admission is 20 cents at all times. DAYTON pobert Kinsley, manager of the Davue Theatre here for five years, has become manager of the Dabel, succeeding Jack Wells, who is leaving the theatre business. Robert L. White of the Dale has become manager of the Davue, and W. C. Stewart succeeds White at the Dale. "The Shrike," legitimate play, has been booked for the Victory December 29-31 . . . Three attractions were offered Wednesday (10)—"Don Juan in Hell" and "Much Ado About Nothing," both playing one-nighters, and the final night of "Bell, Book and Candle." The three attracted about 3,500 theatregoers. The Dabel and Davue offered kiddy matinees Wednesday (24) at 1:30 p.m. The Dabel offered 14 color cartoons, while the Davue presented a Roy Rogers feature and seven color cartoons. Robert G. Gump is the new chief barker of Variety Tent 18, succeeding William E. Clegg. Others elected are Harold H. Bolan, first a.ssistant barker; Dr. A. J. Denlinger, second assistant barker; Bill O'Donnell, property master, and Paul E. Swinger, dough guy. Special Yule Shows Given By Michigan Theatres DETROIT—Special plans for observance of the Christmas holidays, offering patrons and the public something extra as a seasonal gift, were made by a number of theatres in this area. Typical was the presentation of special carols by the Northern YMCA choir at the Krim Theatre in Highland Park. Two appearances were made, on the Fi-iday and Tuesday prior to Christmas. The house is operated by Sol Ki-im, as head of a longestablished theatre family. In northern Michigan at Cheboygan, a special free show for children was reported. This event, a genuine gift for the youngsters from Santa Claus, was presented the day before Christmas. The Kingston Tlieatre, offering the show. Is operated by Mrs. Sam Frallck and Mr. and Mrs. Carl Johns. TOLEDO The David Wolf family has moved into new home on Groveland and Howe, roads. He is owner of the DaWo Corp.. make of equipment for drive-ins . . . Abe Ludacei manager of Loew's Valentine, was among th 200 old newsboys who helped raise severs thousand dollars for the Old Newsboys' Good fellows Ass'n by selling a special charit; edition of the Blade. The Paramount offered a special treat fo youngsters offering free admission to childrei to see "My Pal Gus," when accompanied b; parents. The program also included six colo cartoons, Connee Boswell and orchestra am newsreels. The Princess featured a pre-Christmas fes tival of hits, offering a different double-feature program of returned hits each of thi eight days before Christmas . . Franl . Manente, manager of Loew's Esquire, ha; been elected treasurer of Toledo Lodge 22 Police Associates of Ohio, for the cominf year. Officers will be installed at a dinnei meeting January 13, at the Northwood inn Ralph St. John, rounding out 22 years ai cashier at the Town Hall Theatre, Lebanon is quitting that post. St. John, who is widelj known in Lebanon, is secretary-treasurer o: the People's Building Loan & Savings Co. Postal Slogan Is Used To Boost Filmgoing DETROIT—A campaign to resell the pub lie institutionally on filmgoing is being, launched by Floyd H. Akins, secretary of thei Nightingales club. Adapting the frequent use of postal cancellation slogans by business firms to his new campaign, Akins is selling the slogan, "See a Movie Twice a Week." The phrase is typed on the envelope when it is addressed and is certain to attract attention. Placed on the back of the envelope, it catches the eye of whoever opens the letter, since most people, it has been found, turn a letter over to cut it open from the back. Manos Closes Two Houses In Protest to City Tax TORONTO, OHIO—The only two filitt houses in Toronto, with a population of 7,500,; have been shuttered by Manos Enterprises, which claimed a city admission tax has made. both houses unprofitable. The tax is two cents for each adult ticket, and one cent oneach child admission. In a referendum at thai November election, city voters refused to kill the tax. The two theatres, part of a chain of 20i which Manos operates in Ohio, have serve4< the community for more than 30 years. Sentence Ex-Manager to Jail NEW PHILADELPHIA, OHIO—Willie J. Isenhower, 25, a former manager of the theatre in Newcomerstown operated by Manos Theatres, has been sentenced to one to ten years in Ohio penitentiary after pleading guilty in Tuscarawas county common pleas court to a charge of embezzling $2,161 from the theatre firm. The sentence will run concurrently with a one to seven-o'ear term given him in Stai'k county common pleas court a week earlier after he jjleaded guilty to a charge of grand larceny. BOXOFFICE :: December 27, 1952

. . Shirley . . Miss . . The " lii OUbll til Jl F *, ,e CM a {Jig m yew Uta IS asms 15s C( as tei: m Paul Hachey Receives Interstate Prize BOSTON Piiiil Huchfy. iminiiKor of the Old Colony Theatre In Plymouth, won the October-November muniiKers exploitation campniRn conducted by Interstate Theatres Corp. Tlieodorc Flelshir, president, .said Hachey received the first ca.sh prize award for his "all-around excellence In the exploitation of all the features played at his theatre with special emphasis on "The Miracle of Our Lady of Fatima,' Paul llachcy 'Becau.se You're Mine' and for his fine handling of the New England premiere of •Plymouth Adventure.' " Honorable mention, also with cash awards, went to John OLeary, Colonial, Brockton; John Garcln, Center, HyannLs; Richard P. Kalagher, Strand. Southbrldge; &sley Blanchard, Conlston, Newport. N. H., and Wilbur D. Neumann, Bradley. Putnam, Conn. The judges were President Flelsher, General Manager James Mahoney, Malcolm Green, Richard Green and district managers Chris Joyce, Edwin Neumann, Ernest Fitzgerald, Joe Bean and Raymond Kiniry. This exploitation contest was the second In 1952. The first for the new year will start In the early winter. FALL RIVER •Theatre attendance in Fall River struck a new low during the holiday season, when Stores remained open evenings and Wednesday afternoons. In an effort to offset the loss, several theatres staged kiddy matinees ct on Saturdays, while others, in tie-ins with merchants, gave out special attendance awards isesj which, to some degree, attracted a greater number of patrons. Turkeys also were offered as attendance awards. Theatres sponsoring kiddy matinees devoted the entire program to children's pictures, such as comedies, westerns and thrillers. Carl Zeitz of the Academy Theatre for two days headed the 100 or more bowlers who participated in the always anxiously-awaited Pleasant Bowling classics, an annual event at the Pleasant Bowling alleys. Zeitz, with a three-string total of 843, was dethroned by one of the country's leading bowlers, Andy Friar, who registered a three-string total of 887. Mrs. June Zeitz and her sister Elaine Anderson, with scores of 345 and 331, rtspectively, were part of a team which defeated the police department bowlers in a recent match. Mrs. Zeitz led the winning team to victory. Academy Theatre employes are grateful to the management for the bonus presented to them at Christmas time by Manager Carl Zeitz and Earl Johnson, his aide. Margaret Field has been handed a featured spot in "The Grace Moore Story," a Warner release. Allied of New England Elects Martin Mullin Bowl Airer Legal Battle Continues in New Haven NKW II.\Vi;.\ Ai.uIliLi ..k.iiiii.li Ui the long legal battle over a new, but never ascd, drive-ln in West Haven took place In New Haven superior court, with the customary result—no final action. An abbreviated trial .session was held on an appeal taken by the Pishman Theatres chain from action of State Police Comml.ssloner Edward H, Hickey in granting a permit for a drive-In to the Bowl Outdoor Tlieatre Corp. The latest court se.'-slon was cut short when Judge Edward J. Daly ruled out testimony on a general statute which was to form part of the appeal. Counsel for FIshman claimed that since actual construction of the ozoner did not begin until after June 1951, a state law effective June 1, 1951, was applicable. The law allows appeal of dnve-ln theatre permits by property owners who feel the theatre may damage or injure their property. The Fishman chain operates the Rlvoll. a conventional theatre not far from the site of the new Bowl E)rive-In. Since the permit was approved by Hickey in April 1951, though not formally i.'-sued pending disposition of the court appeal. Judge Daly ruled out the testimony this week. Attorneys representing the Fishman chain, the Bowl Outdoorer Theatre Corp., and the state will file briefs early in January and they will be studied by Judge Daly before he reaches a decision. Films Best Propaganda, Yale Professor Claims NEW HAVEN—Motion pictures about America are one of the most effective propaganda techniques used in the world today, a Yale university psychologist has declared in a radio address. He is Mark A. May, chairman of the U.S. advisory commLssion on information. This agency advises the Secretary of State and Congress on America's education and information activities abroad. Professor May, who is director of Yale's famed institute of human relations, said motion pictures have a great impact on foreign viewers because they "tend to speak a universal language." One of the most successful ways of getting American films to the greatest number of people overseas is to use the old medicine show setup. Professor May reported that more than 340 trucks, carrying some 4,000 sound projectors, roll through foreign countrysides, stopping in village squares and city market places for open-air shows. Speaking on the program, "Yale Interprets the News." Professor May aLso described other aspects of the U.S. information program, including the Voice of America, printed material, etc. Wm. Fadiman to Produce "The Circle' William Fadiman will produce "The Circle of the Day" for Columbia. Ho.sroN—The Allied Theatres of New EnKlund, Inc., at itx annual meeting at the Touralnc hotel la.st week il6» eU-ctcc' the following officers: President, Martin J Mullln, head of New England Theatres; vlce-prc>ldent.s. Famuel Pinan.'^kl, president of Amcrlcai, Ti-.i-rrs Corp; Charles E. Kurtzman, .V u division manager for Loew's Th^ .. . :> n Domlru(0, dlvLslon manager of RKO Th'^iircs; Harry Felnsteln of Warners' Connecticut Theatres, and Al Somcrby, formerly ol the old Howard Theatre. The latter was voted a life membership Into the organization. He was one of the original group which formed Allied Theatres of New England back In 1920. other officers elected were Stanley Sumner of the University Theatre, treasur"!, and Francis Lydon, who was re-elected executive secretary. John J. Ford, president of Maine & New Hampshire Theatres, was re-elected chairman of the board. Samuel Pinanski gave a report on the activities of COMPO which he had compiled at the recent Chicago meetings. New directors are Edward S. Canter, trea.surer of American Theatres Corp; Walter A. Brown ol the Boston Garden, who Is chief barker of the Variety Club of New England; Theodore Flelsher, president of Interstate Theatres Corp.; Winthrop S. Knox Jr., Middlesex Amu.sement Co.; Joseph Liss of Warners' Massachusetts Theatres, and Philip Smith, president of Smith Management Co. For Roles in 'Perilous Voyage' Veda Ann Borg and Angela Greene have been inked for featured roles in Republic's "A Perilous Voyage." WORCESTER Toe Quinn, assistant manager of the Elm Street, has been transferred to the Poll in Edith Eck. sister bf film actor Springfield . . . Jeffrey Lynn, plays the organ at the Club Dining Room, North Oxford night spot . . . Harold Maloney, manager of the Poll for 15 years, has been critically ill at City haspital. . . . Sam Wasserman has booked "Bell, Book and Candle," with Joan Bennett and Zachary Scott, for a one-nighter at the Elm Street Loew's Poll connected for a January 22 . . . children's Christmas party sponsored by Canada Dry Ginger Ale The Elm Street conducted its annual morning show for Telegram and Gazette newsboys . WTAG Christmas party was broadcast from the Poll stage. Bob Hills, . former assistant manager of the Warner here, has been transferred from Norwich, Conn., to be manager of the Palace in Torrington, Conn. Liberty C. Koskinas, former cashier at the Elm Street, was married to Wilham Green of Jamaica, N. Y., in St. Spyridon's Greek Orthodox church . Husson has resigned as cashier at the Poll. i,i* BOXOFFICE December 27, 1952 NE 85

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    launch Feldmon annivertary drive. L

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    COSMOUUUN Co\umn'»st Syn dica^ed H

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    MOTION PICTURES! ^ ^f T PRODUCTION

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    (OSli I Otnctt: ; Ita : 282 ; TTie

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    ! without 1 As Hollywood . . Genera

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    20th Century-Fox has invested n 00,

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    Sensation Of The Industry! Ernest H

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    ecause world acclaimed best-sellers

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    I I theatre I $33 MILLION IN DAMAGE

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    PARAMOUNT "^m SALUTES fill Burt Lan

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    PARAMOUNT SALUTES Shirley Booth as

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    eedej PARAMOUNT SALUTES ns tn 5l. T

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    PARAMOUNT SALUTES Hal Wallis j| pro

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    , //' WITH ALL POSSIBLE PRIDE Param

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    ' Universal Chiefs Lay Plans for Ch

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    k HERO! Ot 4 Great American Adventu

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    Orric€ or tft PacsiOfor Dear San:

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    BOXOFFICE BAROMETER Thit chort rcco

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    ' fully Now '. readers velopments,

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    ' added *&- J Q Larry Levy Hits Har

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    A Stction of December 20. 1952 wt T

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    L Kansas Dkckmiikk 20. |«)S2 The M

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    lU THE 'FEATURE-VALUr SHORT PRODUCT

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    JUNIOR IS SO *'-'"* - M' «^, • ]

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    I I ' ( liaiiffiiHDiiiiiJUUffliuiiH

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    I from |^^^9 BEST IN THE BUSINESSj^

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    *»tu iiilli Slices 1 Sen t; f ages

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    's ; lolMmj I j • : December 1 ki

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    ' I Two »n»il|i s "Fiiii atllel l

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    NATIONAL PRE-SELLING GUIDE A report

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    ' NATIONAL PRE-SELLING GUIDE WARNER

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    «leli»,; 1 n& 'fe, aitivl i'll'Sl

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    \i% THE SPUT-APCRTURe TEST — THE

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    ' i . . Moe . . Oscar . . Ike . . M

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    irideoij,. ^ i Harts A: Sj is »;*:

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    ke ffl*-': I ; Meantime ' llolliiuo

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    , i . . Fletcher . . The ' iroiD Sc

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    \l\ THE SPUT-APEKTURE TEST — THE

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    lO [Malco and Instates ;ttp i...- b

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    \fi THE SPUr-APERTURE TEST —THE M

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    i I Bruce . . Leland . Nell from .

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    ; i ""let, CI ^ K.Roitii(; Hilton.

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    . national I I nell. ! Griffith. I

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    hi DALLAS iisitit'.'] to w;. m ttli

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    I LUBBOCK. , SEASON i.^1 h t Llns T

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    of "more IK 1 iissioiis,S.D5 isiist

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    il i iveries I . . Clem iim.-.^i.i

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    i Mrs. 'Ptii l-poif;;; ' here fc il

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    i 7' I the leatre.ir, itanopf-,,, i

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    I . Mabel k Add 30 Members MONTREAL

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    I [ Arthur i Calhern. tng flMficE(I

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    Mu^tttpnUym onolyilt ot lay and tra

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    + Very Good; • Good; ~ Foir; - Po

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    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    ;! L Premiere, fox beverly. l. a. ^

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

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    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    ^J and 11 fan •^(i^-r. _ ^ hi WHE

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    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

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    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    •"^y^m \dh\h V^)j fei^dwii^-iiiLi

  • Page 177 and 178: 'P^VtRAg-p BOXOFFICE BAROMETER Thu
  • Page 179 and 180: 1 CHESTER FRIEDMAN i^lHL EDITOR HUG
  • Page 181 and 182: Merchant and Paper Give Theatre Co-
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  • Page 189 and 190: 1 Basil . . Theatres; Clayton Eastm
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  • Page 193 and 194: ! Alaska—Cindy p EWS AND VIEWS OF
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  • Page 199 and 200: . . Tony . . The MPTO Grievance Uni
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  • Page 207 and 208: [ ' HART BEATS IN By HARRY HART TAM
  • Page 209 and 210: . . . . Forty-five MEMPHIS Ti;Nr ::
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  • Page 215 and 216: ^i Big D Manager Plays Santa to Chi
  • Page 217 and 218: , tof^lcate I Ray . . Louis . . The
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  • Page 221 and 222: I tig Campaigns Help pombal Xmas Sl
  • Page 223 and 224: . . . Eddie . . RKO's . . W. Ir. ii
  • Page 225 and 226: Rot. «.t Dillon Krepps Buys 'Siars
  • Page 227: . . Marjie . . . Lester Cattle Town
  • Page 231 and 232: . . Although 'Battle Zone' Is Best
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  • Page 237 and 238: fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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  • Page 241 and 242: . Rep WB "isi pH Very Good; + Good;
  • Page 243 and 244: I Mias. C. I^RAMOUNT laf Boora (101
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  • Page 247 and 248: .:j ' )pinions on Current Productio
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