Boxoffice-December.20.1952

NATIONAL PRE-SELLING GUIDE
ttule which should be sold hard on that angle and on the timeliness
oj the topic. On each oj these, as uith others of this kind in the
fmst, exhibitors will find that advertising them pays off.
RKOPATHE TWO-REEL SPECIALS: Tliirleeii
highly exploitable.
subjects, most of them
Promotion Tips: Two currently in release are "I Am a Paratrooper"
and "Professor, FBI," which are timely and can he sold on the topical
appeal as well as the subject matter. Past or present paratroopers
ran get good local newspaper publicity, if tied in to the opening
with some hoopla: local FBI offices will cooperate for newspaper,
radio and TV publicity.
LEON EKROL COMEDY RERELEASES: Six in all. two-reelers. The
Errnl name still has comedy value for programming.
I:I)(;AR Kennedy RERELEASES: six in all. two-reelers. Same selling
appeal here as with the Leon Errol subjects.
GIL LAMB COMEDIES: Four, all new, with stills and accessories now
available because of Lamb's growing popularity.
NEWLYWEDS COMEDIES: Two, both new, with stills and accessories
now available.
MU.SICAL RERELE-\SES: With top names: Phil Harris and Jack
Carson in "Harris in the Spring" and Louis Prima and Lucille Ball in
'"Swing It." Name values can be used as selling material for these.
BLACK AND WHITE SPECIALS: The two annual, very
popular sports
subjects: "Football Highlights" and "Basketball Highlights."
Promotion Tips: The sports pages will make note of your playdate
if you contact them, giva them some idea of what is contained in
this season's coverage of the ttvo sports.
WALT DISNEY-MICKEY MOUSE 25TH ANNIVERSARY: "Super"-
special, 45-minute compilation of the best of Mickey Mouse.
Promotion and Programming Tips: As a feature, the show is especially
strong for kiddy matinees, .is a second or supplementary feature,
it should draw added patronage and dispense with need for
other shorts on the progrtm, except newsreels. The name draw is,
of course, tops: stress the anniversary theme in ads and accessories,
which will be available via National Screen in quantity and variety.
WALT DISNEY TECHNICOLOR
rcelrrs in Technicolor, with Donald,
CARTOONS: Series of 18 single-
Mickey. Goofy, Pluto et al.
TiiviN Tips: The Disney short ad line tvill pull. Licensed character
merchandise offers tie-ins with local merchants via co-op ads, continuing
displays, giveaivays of comic and coloring books, novelties.
Also excellent for theatre sale of products which ivill not tax theatre
s physical limitations. Contact: Disney character merchandising
division, 1270 Sixth .Ave., New York City.
SPtjRTSCOPES: One-reel black and white, 13 in series covering variety
of sports subjects and personalities.
SCREENLINERS: One-reel black and white variety subjects; swiftmoving
coverage of interesting people and things. Excellent one just
released is "Johnny Gets His Route," story of a newsboy, which will get
sympathetic coverage from local newspapers, as well as newsboy contests.
REPUBLIC
THIS WORLD OF OURS: .Series of 18 travel shorts
minijli's each.
Trucolor,
Promotion Tips: Tie-in with TWA can aid local exploitation; the
air line has special disjilay material on the countries covered and
will use in windows if contacted. Hill also provide mailing lists.
nine
SERIALS: Now in general release: "Dick Tracy vs. Phantom Empire";
for rilitase in January: "Robin Hood of Darkest Africa."
I'iKJMOTlON Tips: Cood accessories available on both: circus herald,
mat form, direct from Republic; silk, colored vcdance available National
Flag, 43 We.st 2\st St.. New York City.; posters and one and
three-sheets, from National Screen.
20th Century-Fox
lECHNICOLOR ART FILMS: .Series of seven, each depicting the masterworks
of the w