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no—new | 14 Para, to

no—new | 14 Para, to Keep Production On a Flexible Basis HOLLYWOOD—Production plans at Paramount during 1953 call for picture-making schedules to be kept on a flexible ba-sis. with cameras to turn only when each new venture has been properly cast and invested with top selling elements, Don Hartman, in charge of production, advised upon his return from a month's trip to New York and Europe. As concerns budgets, Hartman said each new picture will be considered on its own merits, and that expenditures will be in keeping with the estimated boxoffice potential. He pointed out that Paramount currently has a backlog of completed but unreleased product representing an investment of some $45,000,000, including such entries as "Stalag 17," "Shane," "Roman Holiday," "Forever Female," "Botany Bay," "Little Boy Paris Cafe Seeks to Stop 'Moulin Rouge' Premiere HOLLYWOOD—Whether or not the contemplated Tuesday (23i world premiere here of United Artists' "Moulin Rouge," filmed in Prance by John Huston, would come off on schedule was tossed up for grabs with the filing Monday I15) of a federal court damage action .seeking an injunction preventing the showing of the picture pending trial. Judge William Byrne has indicated a decision on the injunction request may not be forthcoming until Monday (24). The plaintiff is the Moulin Rouge cafe in Paris, represented by Georges Banyai, and the charge is that the Huston picture's title constitutes illegal of a trade name. Listed as defendants are Pierre La Mure, who wrote the novel on which the Jose Ferrer starring vehicle is based; Ferrer and Huston; the Romulus Film Co.. Ltd.. of London, which produced the feature; United Artists, which Is distributing it. and Fox West Coast Theatres, in whose Fox Wilshire Theatre the world premiere and subsequent engagement is planned. Technicolor Votes 4th Dividend NEW YORK—Technicolor. Inc.. has voted to pay its fourth dividend for 1952 December 30, when 50 cents per share will be paid to stockholders of record December 19. Three dividends have been the maximum paid in previous years. In the Newsreels jewels. Argent I Britain's first A-bomb explosion. France—Pons kids — pro-football. Browns top Cardinals. market; steel mills; fingertip fantasies. title; Roms win, tie for NC title. Lloyd's The Freshman' Lost," "Off Limits," "Houdini" and "War of the Worlds." Currently shooting are "Here Come the Girls," with Bob Hope, and an untitled Dean Martin-Jerry Lewis comedy. Hartman, while abroad, conferred with Producer-Director William Wyler and viewed a rough cut of his "Roman Holiday," starring Gregory Peck and Audrey Hepburn. He visited London, Paris and Rome accompanied by George Weltner, president of Paramount International. Among vehicles planned for production during 1953, Hartman cited "White Christmas," in Technicolor, with Bing Crosby, Rosemary Clooney and Fred Astaire; an untitled Billy Wilder production with Yul Brynner; Cecil B. DeMille's "The Ten Commandments," and two George Pal productions, "Conquest of Space" and "Leiningen and the Ants." Although European production is making forward strides, Hollywood fare is still the most popular there, Hartman said, and added that wherever he went he "found a great zest and appetite for going to the movies." Meanwhile, after concluding three days of studio huddles during which regional and point-of-sale promotional plans were discussed. Paramount home office executives took off for a divisional meeting in Chicago. Conferring here with Y. Frank Freeman, vice-president in charge of studio operations, were A. W. Schwalberg. president of the Paramount Film Distributing Corp.; E. K. (Ted) O'Shea, distribution vice-president, and Jerry Pickman, vice-president in charge of advertising, publicity and exploitation. The visitors also parleyed with George A. Smith, western division sales manager. Among upcoming plans is a large-scale campaign on behalf of "Road to Bah," including promotion tieups, newspaper advertising and TV and radio campaigns. "Bali." due for general release in January, will be followed by "Thunder in the East" and "Tropic Zone" during that month. In February, two Hal Wallis productions, "The Stooge" and "Come Back, Little Sheba," will be distributed, while the March lineup comprises "The Stars Are Singing" and "Pleasure Island." April releases are "Off Limits" and "Pony Express," while May output will comprise "The War of the Worlds" and "Jamaica Run." June releases will be "Alaska Seas" and "The Conquerors." Einfeld Predicts Records For 'Call Me Madam' NEW YORK—Charles Einfeld, 20th Century-Fox vice-president in charge of advertising, publicity and exploitation, came back from the coast so enthusiastic about "Call Me Madam" that he predicted it would "rank as one of the all-time top grossers in the history of the motion picture business." "It's a rare combination of championship ingredients representing performing, producing, directing and technical talents," he insisted, "and the performances of Ethel Merman, Donald O'Connor, Vera-Ellen and George Sanders 'add new dimensions to their Rank in Production Deal On 'Romeo and Juliet' NEW YORK—The J. Arthur Rank Organization has made a co-production deal with Universalcine. Italian company, to film "Romeo and Juliet" in Technicolor on location in Verona, locale of the Shakespeare play. There will be both an English and Italian version. John Davis, managing director, said Sandro Ghenzi will produce and Renato Castellani direct. Joseph Janni of the Rank company will be associate producer and Dallas Bower will be dialog director for the English version. Castellan* will select the English cast and start production soon. Movietone News, No. 101: British A-bomb exploded off Australio; Ike returning from Korea; big bottle rages in Indo-China; Peron announces new five-year plon; rore jewels for the coronorion: postoffice gets mail to Santa; mermaids throw porpoise party; down-under rodeo is a humdinger. News of the Day, No. 231: Britain's first atomic bomb explosion; Ike homeward bound; fight for survival in Indo-China; Peron declares new five-year plan; atomic power plant; coronation jewels; Santa's hometown celebrates; Franco goes portndge hunting; Jap judo champ routs Germans. Paramount News, No. 34: Truman assails Ike and MacArthur; Eisenhower aboard Helena; British crown five-year plan; North Africa —days of unrest; )udo expert throws 20 opponents; Universal News, No. 421: Indo-China—French strike back in savage attack; Eisenhower; freighter oground; Peron; Operation Morale; crocheting; commandos; Britain explodes A-bomb. Warner Rathe News, No. 36: British atom bomb; bottle of Na San; London photographs fabulous British crown jewels; Pacific ocean— Ike homeward bound on USS Helena; Peron opens Argentine congress; Honolulu—Hawaiian kids hail Christmas ship; see Christmas wonderlond; Chicogo i i | i | • Movietone, No. 102: Ike back home; the documents of our heritage; new President of Israel; onti-French riots in Casablanca; actors honor Clifton Webb; lasso bells ring a man; ski jumpers open season. News of the Day, No. 232: Ike returns from Korea; U.S. Constitution moves to final home; black market in Seoul; riot aftermath in Morocco; Israel hails new president; new king enthroned; Christmas lights and fairy tales. Paramount News, No. 35: Pro-grid season ends; Eisenhower reports on Koreo mission, returns to I New York; Christmas 1952 around the globe. Universal, No. 422: Ike comes home; Eisenhower I hopeful on outlook in Korea; violence f loirs in North Africa; American Heritage enshrined; block Worner Pathe News, No. 37: Ike comes home; I Washington, D.C., moves charters of U.S. liberty to new home; Morrisville Pa.—five furnaces of steel plant up tomorrow; Browns lose but win AC • American Newsreel, No. 545: Air force olleviotes supply problem in Korea; new first deputy recorder of deeds in Woshington; D.C. optometrists group admits first Negro; no "piano-roll blues" for Lawrence Cook; Giants sign Lionel King, first Negro pitcher. Teienews Digest, No. SOB: British explode atom bomb; new president of Israel; Spain—Sawyer visits Franco; Africa—sultan of Morocco at festival, riots spread in Casoblonco; realistic training—marines battle in mock village; Palm Beach fashions; novel maneuvers— British fleet in Arctic waters. Teienews Digest, No. 51A: Ike returns from Korea; Washington—documents move to archives; America's biggest—huge steel plant opens; U.S. gear sold—Block market in Seoul; disappearing city —Mexican capital slowly sinking; Pro-footboll Giants topple Cleveland Browns. For Lippert Reissue NEW YORK—Lippert Pioductions will handle the distribution of Harold Lloyd^ "The Freshman," originally released in 1925. which will be reissued with sound effect* and narration in 1953. The picture will open al the Paris Theatre following the current engagement of Samuel Goldwyn's "Hans Christian Andersen." Lloyd, whose early talking picture. "Movie Crazy," was reissued by Motion Picture Sales Corp. in 1951, is also considering reissuing "Grandma's Boy" and "Safety Last," with added sound and narration, if "The Freshman" is successful. 'Glass Wall' to Columbia NEW YORK—"The Glass Wall." produced in New York by Shane-Tors Productions. starring Vittorio Gassman and Gloriii Grahame, has been acquired by Columbia Pictures for distribution in the U.S. The picture was originally scheduled for release' by United Artists. 34 BOXOFFICE December 20, 1962

Orric€ or tft PacsiOfor Dear San: As a long-time admirer of the art and showmanship of Samuel Goldvryn, I am delighted to seiie this first moment of a new business day to express pleasure and gratification over my happy experience last evening in seeing "Hans Christian Andersen." I feel a deep sense of obligation to you for this rare experience—an obligation which I believe I shall eventually be shtiring with countless millions of people the whole world over. "Hans Christian Andersen," as you have brought the subject to the screen, is, in my opinion, a living, vibrant work of art—an achievement of classic significance in its beauty, melody, humor, movement and sentiment. It represents to me the Screen in the full bloom of the maturity of the art. This production alone woiild insure for its producer a permanent place in the hall of fame of theatrical entertainment. Tours sincerely.