3 years ago


High Ratings Awarded ;

High Ratings Awarded ; of 6 Films Reviewed :,EW YORK—The high average of thi-ee out of nine films reviewed in the December 1 issue of joint estimates of current motion pictures won ratings as outstanding pictures of their types. These are "Stars and Stripes Forever" (20th-Foxi and "Road to BaU" (Para I. both approved for family audiences, and "Eight Iron Men" (Coli, recommended for adults and young people. There are two other family pictures, "Ride the Man Down" (Rep) and "South Pacific Trail" (Repi. the latter also found acceptable for children's programs. Other adult-young people pictures listed are "Against All Flags" (U-I). "The Black Castle" (U-I) and "My Pal Gus" i20th-Fox). "Invasion, U.S.A." (Coli was rated for adults. The semimonthly publication, which goes to thousands of clubwomen, is prepared by the Film Estimate Board of National Organizations in cooperation with the Motion Picture Ass'n of America. 'Lawless Breed' Marking 50th Year of Westerns NEW YORK—Release of "The Lawless Breed," Technicolor film directed by Raoul Walsh, marks the 50th anniversary of westerns, according to Universal-International. Texas was the scene of 16 large-city openings December 11, 12 and 13, with other territorial openings to follow. The picture is set for general release in January. According to U-I "The Great Train Robbery" was the first outdoor drama in 1903. A 12-page, four-color booklet with scenes from the film and background stories is being used in the exploitation effort. TV Marathons Get $655,108 For Cerebral Palsy Fund NEW YORK—Pledges totaling $655,108 were received follow'ing two television marathon programs for the United Cerebral Palsy fund. An 18-hour program over TV stations of the American Broadcasting Co. raised $553,527 and a 16-hour program over WKRC-TV, Cincinnati, rai.sed the balance. More than 2,000 volunteers and about 900 telephone operators took part. The performers included Dennis James, Dorothy Lamour, Jane Picken.s, Yul Brynn and Maria Riva and a film made by President-elect Ei.senhower before he left for Korea. ^4 A/rf

; i ""let, CI ^ K.Roitii(; Hilton. ^i Ol rt Mil J Co, \ij,.^ J «itti Seri tama Ricln-j »h Appa, programs :- in oiigim! •- lichael StiW ffitiori -, SithJtd SI at 10:8 .1 fc nrkolthe.ltas WJZ. broaoii JA penl k of tht oe; tt its IJtll :. Ticket Tax Is Called 'Soak Ihe Poor' Levy fronn MHieo\I Edition COLUMBUS—The (cdi-rul iiclml.s.sloii.s tux K a "souk the poor" levy, di-dured Robert WUe, executive secretary of the Independent Itieatre Owners of Ohio, In a letter to the Joint congressional committee on Internal revenue taxation. "The average price of movie tickets, less Meral tax. Is only 38 cents," added Wile, "which mukes movies definitely the poor man's entertainment medium. Weulthy people can afford to spend large sums for entertainment and can avoid the tax comipletely. They can go to the opera, concerts or symphony orchestras, all much more costly than the movies, without paying any tax. They can hire a fishing boat for a day lat a cost of $60 or $70 and add a catered 'box lunch for $20 and not pay a cent In federal tax. Many other forms of entertaln- 'ment are also tax-free—bowling alleys, bingo, ibasaars, billiard parlors, etc., etc. This Ls 'definite discrimination against movies." WANT OPaV EQUAL TAX He said that theatres have never asked ifor preferential treatment. "All they want |ls the same tax base as any other business," Ihe added. 'TTiere Is absolutely no justlfica- Itlon for this unfair, discriminatory additional j20 per cent federal admission tax when one .considers that theatres are already paying RL ROOK'S film BooHine offict Experience — Industry — Integrity p. o. box 1422 alpine 7621 atlanta, ga. COMPLETE THEATRE SUPPLIES DRIVE-IN EQUIPMENT Prompt, Courteous Service DIXIE THEATRE SERVICE & SUPPLY CO. 1014 Norlh Slappey Drive Albany, Ga. Pbon* 3431 — Night Phone 2015 See us for A Floor Wot for Every Purpose Beauty, Safety, Fatigue FOR: ENTRANCES. AISLES. CONCESSIONS NATIONAL FLOOR PRODUCTS CO. Southern Office— Atlanta, Ga. • CHANGEABLE LETTERS nc.