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3 years ago

Boxoffice-December.20.1952

cloi" The EXHIBITOR HAS

cloi" The EXHIBITOR HAS HIS SAY (Continued from preceding pagej and Norman Krasna have proven themselves a good production team. They have given us a comedy, a drama and now an action film and all of them have been excellent. This picture kept my customers completely captivated through its two hours of running time. But it would have been better if it had been In Technicolor. Weather: Excellent.—Jerry B. Walden. Crest Theatre, Seagoville, Tex. Small-town and rural patronage. SUughter Trail fRKO)—Brian Donlevy, Gig Young, Virginia Grey. This is the worst exhibition of a western picture we have had for a long time. There were a couple of nice western songs but they sang them all the way through and by the end of the show everybody in the theatre was pretty well fed up. Played Thurs., Fri., Sat. Weather: Cold.— Tom Hetherington, Musicland Theatre, Kaslo, B. C. SmaU-town and rural patronage. Thing From Another World, The (RKO)— Kenneth Tobey, Margaret Sheridan, James Young. One of the greatest pictures in the history of the movies. We had a full house. William Taylor, State Theatre, Brooklyn, N. Y. Neighborhood patronage. REPUBLIC Colorado Sundown (Rep)—Rex Allen, Mary Ellen Kay, Slim Pickens. Rex Allen does as good a job of "cowboying" as any of the others. He gets the kids but darn few adults. Played Tues., Wed.—Frank E. Sabin, Majestic Theatre, Eureka, Mont. Small-town and rural patronage. 20th CENTORY-FOX Half Angel (20th-Fox) — Loretta Young, Joseph Cotten, Cecil Kellaway. Very good. Many laughs. Customers okayed it. Good "biz." Played Fri., Sat., Sun.—Weather: O.K. —Frank E. Sabin, Majestic Theatre, Eureka, Mont. Small-town and rural patronage. Lost Planet Airmen (Rep)—Reissue. Tristram Coffin, Mae Clarke, Don Haggerty. If this were a serial it would be fine . . . but brother! Too fantastic for everybody, actually to the point of absurdity. They did not go for this one. Played Wed., Thurs. Weather: Cool with rain.—G. J. Forhan, Montcalm Theatre, Hull, Que. Small-town and rural patronage. Kangaroo! (20th-Fox) — Peter Lawford, Maureen O'Hara, Finlay Currie. This one is a little disappointing. It has a few in the cast whose English is hard to understand. But, outside of that it is okay. Played Thurs., Fri., Sat. Weather: Snow.—Harold Bell, Opera Hou.se Theatre, Coaticook, Que. Smalltown and rural patronage. Rose of Cimarron (20th-Fox)—Jack Buetel, Mala Powers, Bill Williams. A "sleeper" for us. I took a chance on this one and cleaned up. It's a fair picture with good action. Played Sun., Mon., Tues. Weather: Good. Bill Brooks, Liberty Theatre. Hailey, Ida, Mining and farming patronage. We're Not Married (20th-Fox) — Ginger Rogers, Fred Allen, Marilyn Monroe. Movie stars a-plenty is what this superb picture has. Around Seagoville the patrons like movies with a lot of lop stars in them . . . and this was just for them. Our business was excellent and maybe the reason for this was becau.se Marilyn Monroe was in the film. Everybody around here has gone "plum" crazy over her. Weather: Fair.—Jerry B. Walden, Crest Theatre, Seagoville, Tex. Small-town and rural patronage. UNITED ARTISTS High Lonesome (UA)—John Barrymore jr.. Chill Wills, John Archer. First thing we've had Chill Wills 111 .since he was here during the Movietime toiu-. As we expected this oldie did better than average business. It is a mighty well made feature and surprised everyone who came. Certainly worth using. Played Fri., Sat. Weather: Nice.—Bob Walker, Uintah Theatre, Fruita, Colo. Smalltown and rural patronage. Ring, The (UA)—Gerald Mohr, Rita Moreno, Lalo Rios. This is a Mexican feature with fair entertainment value. We doubled it with "High Noon" (UA). Played Wed., Thurs. Weather: Cold and clear.—Al Hatoff, Park Theatre, Brooklyn, N. Y. Neighborhood patronage. UNIVERSAL-INTERNATIONAL Has Anybody Seen My Gal (U-D—Charles Coburn,, Piper Laurie, Rock Hudson. Good little family picture but not a top-bracket film. Played Sun., Mon.—George Kelloff, Ute Theatre, Aguilar, Colo. Small-town and rural patronage. Horizons West (U-D—Robert Ryan, Rock Hudson, Julia Adams. The only fault I can find with this motion picture is its title. Couldn't they have picked something better than this? The one they had before—"The Texas Man"—would have been much better. Our business was excellent and the acting in the film was good but roles of this type for Robert Ryan will ruin his popularity. However, I suppose someone has to play them. Weather: Rainy.—Jerry B. Walden, Crest Theatre, Seagoville, Tex. Small-town and rui-al patronage. Lost in Alaska (U-I)—Bud Abbott, Lou Costello, Mitzi Green. This was a good Abbott and Costello picture. However, it brought us only average midweek business. Played Thurs., Fri. Weather: Indian summer.—Herman Perkins jr.. Alpha Theatre, Catonsville, Md. Small-town and rural patronage. No Room for the Groom (U-D—Tony Curtis, Piper Laurie, Don Defore. The trailer does a fine job of ruining this picture. Why the companies don't pay more attention to the trailers, I don't know ! Played Tues., Wed., Thurs. Weather: Pair and warm.—Dan Guest, Tower Theatre, Wichita Falls, Tex. Suburban and city patronage. Phantom of the Opera (U-I)—Reissue. Still Sure That This One Deserves Exploitation JUST FOR YOU (Para)—Ring Crosby, ' Jane Wyman, Ethel Barrymore. With the very good date I planned on a smash opening for this picture. I used threesheets in our lobby with spotlight on them. Also in the lobby 1 put autographed stills in frames which I secured from the Paramount studio in Hollywood. Outside on the boxoffice I pasted cutouts from six-sheets. In our newspaper I inserted various small ads throughout the want ad columns. I put out big specially printed handbills. But—the picture flopped! On the first night there was rain and a big program was being put on in the church. On the second night there was a ball game at the schoolhnuse. But, as far as the picture is concerned, it was superior. Bing Crosby was very good, but the person who did the superb job of acting was Jane Wyman. She is good at anything she undertakes. I would vote for her as the top-money actress. This film has everything in it to please. Play it by all means! Weather: Terrible. —Jerry B. Walden, Crest Theatre, Seagoville, Tex. Small-town and rural patronage. Nelson Eddy, Claude Rains, Susanna Foster. We played this picture in Kaslo about four years ago and it was so good that we thought we'd try it again. And again we had wonderful crowds. This goes to show that people want to see good old pictures instead of some of the new "corn" Hollywood is putting out now. Played Mon., Tues., Wed. Weather; Cold.^Tom Hetherington, Musicland TheatrCj- Kaslo, B.C. Small-town and rural patronage. Reunion in Reno (U-I) — Mark Stevei Peggy Dow, Gigi Perreau. This is a fine llttup) comedy-tearjerker that should be welcome any calendar . . . but it didn't make its wi for us. First failure from Universal in som^i i

Para " ' VP •rpr«tlv« onalytit of loy and trodapratt ravMwt. THa plui «nd minus ttqf%» Indkot* d««r»« of y; audience cloitifkotion U not rated. L^tlngt cover current revlewi, brought up to dole regulorly. portmcnt tervet olto at on ALPHABETICAL INDIX to feature releoMt. Numerol preceding title Guide Review poge numbor. For Uitlngi by compony^ In the order ot releote, ice Feoiure Chart. C t* Very Good; • Good; - Foir; - Poor; = Vtry Poor. In the lufnmory t> tt rolad 2 plutct. - 01 2 minutM "it I ' ^ OS Ixsl > I u. Iztcl&alxol .u. rc Drama Col 12 15-51 fftt+-HHHH13+ 1329 Decision Before Dawn (119) Drama .20th-Fo< 12-22-51 + +- + H H # tf 11+ 1357 Denier & Rio Grande. The (89) Drama . 3-29-52 + + + -+ + + A7+1- 1328 Desert of Lost Men (54) Western Reo 1215-51 -(- ± * - * 4*4— 1377 Desert Passage (61) Western RKO 5-24-52- S: ± + ± * 5+5- 1394 Desert Pursuit (71) Drama AA 7-26-52= - - = ± 1+7- 1415 Desperadoes' Outpost (54) Western Rep lO-U-52 + + + +- + A 6+1— 1428 Desperate Search (73) Drama MGM 11-22-52 + ± ± +- -ff 6+2- 1302 Detective Story (103) Drama Para 9-29-51+ H « +f H +t + 13+ 1402De«il Makes Three, The (96) Drama... MGM 8-23-52+- ± +- # + H H 10+1- 1383 Diplomatic Courier (97) Drama 20th-Foi 6-14-52+ +-++-+- H + B+ 1326 0isUnt Drums (101) Drama WB 12- 8-51 + H +-+-+-« ± 9+1- 1392 Don't Bother to Knock (76) Drama.. 20th-Fa« 7-19-52 2: ± ^ ± +- * + 7+5- 1319Double Dynamite (80) Comedy RKO 11-17-51 + ± * ab + +- +- 7+3- 1392 Dreamboat (83) Comedy 20th-Fo« 7-19-52 « + A +t H +- +10+1- 1392 Duel at Silver Creek, The (77) Drama... U- 1 7-19-52+ +-+-+-+- 6+1- B 1419 Eight Iron Men (SO) Drama Col 10-25-52 H +- ± +- H H 9+1- 1318 Elopement (81) Comedy 20th-Fox 11-10-51 + * i: + + * + 7+3— 1361 Encore (90) Episode-Drama Para 4-5-52 4^ +-+-+-+- H +- ^ 1414 Everything I Have Is Yours (92) Min..MGM 10- 4-52+- ± H -(- +- tt +- 9+1- r 1360 Fabulous Senorlta, The (80) Orana Rep 3-29-S2 :£ 3: :C ^ + ifc 6+5— 1426 Face to Face (92) Drama RKO 11-15-52 + * +f ^ -f. -(. 8+1— 1361 Faithful City. The (85) Drama RKO 4- 5-52 H + +- + H + + 9f 1374 Fame and the Devil (80) Comedy Realarl 5-17-52 ± ±. + 3f2— 1315 Family Secret. The (85) Drama Col 11- 3-51^ — ± * — + 4+5- 1406 Fargo (69) Western AA 9-6-52+ ± ± 3+2— 1320FBI Girl (74) Drama LP 11-17-51 — it * + — 3+4— 1391 Fearless Fagan (78) Comedy MGM 7-19-52 ft + i ± H + 8f2- 1412Feudin' Fools (63) Comedy AA 9-28-52+ ± 3+2- 1372 Fighter, The (78) Drama UA 5-10-52+ :t * ++ H ± + 9+3- 1329 Finders Keepers (74) Comedy U- 1 12-22-51 — — * * ± * «+«_ 1337 First Time. TTie (89) Comedy Col 1-26-52-)- -f- A -f ± ± 6+S- 13J3 Five Fingers (108) Drama 20th-Fox 2-16-52+ + -|- ff tt +- tt 10+ 1323 Fixed Bayonets (92) Drama 20th- Fox 12- 1-51 + d: -f- + + H -^ 8+1— 1322 Flame of Araby (77) Drama U-l 11-24-51 +- ± + ± + + ± 7+3— 1329 Flaming Feather (78) Sup-West Para 12-22-51 ff ±. ± + + + ± 8+5- 1428 Flat Top (87) Drama AA U-22-52 +- +- +- -H +f +-8+ 1352 Flesh and Fury (82) Drama U-l 3- 8-52 -)- ± -(- ff +- +- :b 8+2— 1317 Flight to Mars (71) Drama AA 11-10-51 +- ± * +- A 5+J- 1336 For Men Only (93) Drama LP 1-9-52+ + + + + ± ± 7+2— 1314Forl Oeliance (81) Suo-Wert UA 11- 3-51 ff +- * ff + + B-i-l— 1338 Fort Osage (70) Western AA 1-26-52+ ± ± + ± 5+J— 1417 Four Poster. The (103) Comedy- Drama. Cal 10-18-52 ft ff ff ff ^. ff 11^- 1385 Francis Goes to West Point (81) Comedy.. U-l 6-21-52 + ± ± ± + ^ + ^S— G 1434 Gambler and the Lady (71) Drama LP 12-13-52 3: — — 1+3— 1332 Girl in Every Port, A (86) Comedy RKO 1- 5-52+- ± + ± ± ^ ± 7+5— 1356 Girl in While. The (92) Drama MGM 3-22-52+- + ^ ± ff + 7+1— 1328 Girl on the Bridge. The (77) Drama. 20th-Fox 12-15-51 + + — + + ± ± 6+S— 1375Glory Alley (79) Drama MGM 5-24-52— * — ff = + * 5+6— 1372 Gobs and Gals (86) Comedy Rep 5-10-52+ :t ± + ± + 6+3— Gold Fever (63) Drama AA ± ^ 2+1— 1314 Golden Girl (108) Mus-Drama 20th-Fox 11- 3-51 ff * * + ff + + 9+1— 1408 Golden Ha«k. Ttie (83) Drama Col 9-13-52— it ± ± = ± ± 5\ i 1337 Great Adventure. The (75) Drama LP 1-26-52— — — = ± l-f4- 1334 Greatest Show on Earth. The (153) Drama Para 1-12-52 ff ff ff ff ff ff ff 14+ 1341 Green Glove. The '86) Drama UA 2- 9-52 + ± a: ft + T+S—

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    launch Feldmon annivertary drive. L

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    COSMOUUUN Co\umn'»st Syn dica^ed H

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    MOTION PICTURES! ^ ^f T PRODUCTION

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    (OSli I Otnctt: ; Ita : 282 ; TTie

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    ! without 1 As Hollywood . . Genera

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    20th Century-Fox has invested n 00,

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    Sensation Of The Industry! Ernest H

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    ecause world acclaimed best-sellers

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    I I theatre I $33 MILLION IN DAMAGE

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    PARAMOUNT "^m SALUTES fill Burt Lan

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    PARAMOUNT SALUTES Shirley Booth as

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    eedej PARAMOUNT SALUTES ns tn 5l. T

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    PARAMOUNT SALUTES Hal Wallis j| pro

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    , //' WITH ALL POSSIBLE PRIDE Param

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    ' Universal Chiefs Lay Plans for Ch

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    k HERO! Ot 4 Great American Adventu

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    Orric€ or tft PacsiOfor Dear San:

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    BOXOFFICE BAROMETER Thit chort rcco

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    ' fully Now '. readers velopments,

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    ' added *&- J Q Larry Levy Hits Har

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    A Stction of December 20. 1952 wt T

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    L Kansas Dkckmiikk 20. |«)S2 The M

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    ^ess ilinies lo p on 19s piijui M w

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    I from |^^^9 BEST IN THE BUSINESSj^

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    *»tu iiilli Slices 1 Sen t; f ages

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    's ; lolMmj I j • : December 1 ki

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    ' I Two »n»il|i s "Fiiii atllel l

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    NATIONAL PRE-SELLING GUIDE A report

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    ' NATIONAL PRE-SELLING GUIDE WARNER

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    «leli»,; 1 n& 'fe, aitivl i'll'Sl

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    \i% THE SPUT-APCRTURe TEST — THE

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    \l\ THE SPUT-APEKTURE TEST — THE

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    \fi THE SPUr-APERTURE TEST —THE M

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    i I Bruce . . Leland . Nell from .

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    I LUBBOCK. , SEASON i.^1 h t Llns T

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    I . Mabel k Add 30 Members MONTREAL

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    Mu^tttpnUym onolyilt ot lay and tra

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    + Very Good; • Good; ~ Foir; - Po

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    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    ' . B - .-**-- m^ •*'m.3^*0m'^ma^

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

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    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

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    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    •"^y^m \dh\h V^)j fei^dwii^-iiiLi

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    'P^VtRAg-p BOXOFFICE BAROMETER Thu

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    1 CHESTER FRIEDMAN i^lHL EDITOR HUG

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    Merchant and Paper Give Theatre Co-

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    Stencils on Sidewalk With Bread Cru

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    Navari Bros. Suit Placed On Februar

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