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Boxoffice-December.20.1952

. . For . . \ BOSTON

. . For . . \ BOSTON •Phe Firestone Cc. of Pall River took over the Durfee Theatre for a Christinas party for children of employes, with a progiam of cartoons, donations of candy, nuts and gifts. The party was to be divided into two parts Saturday (20i in order to accommodate 5,000 children. The first showing was to be at 10:30 and the second at noon. On the .same morning, the CIO of Fall River was to give a Christmas party at the Empire Theatre for children of union members. Both companies have been entertaining in this manner for the last ten years Also in Fall River, Yamins Theatres is having an employes Christmas party at the Eagle restaurant December 23 at 11 p. m. Herman and Julian Rifkin and George Roberts, officers of the Rifkin circuit, entertained three managers for luncheon at the Towne House, bringing them to Boston to explain a new dish deal which has been made. The managers are Ann Noret, Strand, Springfield; James Altree. Jefferson, Springfield, and Al Desautels, Majestic, Holyoke. Middlesex Amusement Co. will give a Christmas party for its employes and families in the lobby of the Granada Theatre, Maiden, December 23 after the theatre is closed to the public. There will be a buffet supper, music and dancing . the first time in seven years there will be a midnight stage show at the Empire, Fall River, on New Year's eve with variety acts booked by Bill Canning. The admission price will be $2.50 per person. Bob McNulty, Warwick, Marblehead, is back on the job after a serious operation which hospitalized him for several weeks. He was IMAGES. SOUND SERVICE CORP. "The Best Value In Sound Service" Honcock 6-7984 445 Statler Building Boston, Massachusetts AN OPEN LETTER TO ALL SHOWMEN . in the district for a short visit, looking fit and rested . . . Nathan Yamins. prominent Allied official, left for his winter home in Palm Beach, Fla, where he will spend the Christmas holidays with his family, not returning until mid-January. He was unable to attend the Independent Exhibitors annual convention December 6. Drive-In Ass'n Plans Billboard Campaign BOSTON—More than 40 members of the Drive-In Theatre Ass'n of New England, a subsidiary of Independent Exhibitors, Inc., of New England, met in a special room during the annual convention of the New England Allied unit. In an effort to have a more active participating group in the drive-in association, it was decided to hold meetings once a month during the year. The next meeting was set for Januai-y 27 at offices of Independent Exhibitors to elect a board of directors entirely separate from the officers of the parent association. Tlie nominating committee, consisting of Ted Rosenblatt, James Guarino, Ray Feeley and Ned Eisner, was appointed to draw up the slate. Plans for a large-scale billboard advertising campaign, using 24-sheets throughout the five New England states, were also discussed, with the possibility of using spot announcements over radio and TV stations on current programs during the actual drive-in season. These matters will be fully aired at the January 27 meeting. Julian Rifkin and Ted Rosenblatt were co-chairmen of the drive-in meeting. Usher Beaten in Hamilton TORONTO—Ronald Henderson, 18-yearold usher of the Delta at Hamilton, owned by J. L. Hunter of Toronto, was the victim of a vicious attack by three thugs Saturday night when he tried to eject them from the theatre because of misconduct. Henderson was beaten so badly that he required treatment at the Hamilton General hospital for gashes, bruises and shock. . . ! REMEMBER THE GOOD OLD DAYS? R. M. SAVINI Back in early 1933, we started Astor on the big reissue road which resulted in a great success for us and our franchise distributors. As a result, the rei.s.sue was born and other Independents followed suit tabbing Astor, the "Father of the Reissue." A great part of this success stemmed from the good old showmanship days! . . . How many of you showmen remember the thrill it was to plan a small exploitation campaign and be rewarded with above normal busine.s.s—and the cost of this campaign—practically nil compared to the grosses. Believe me, we are not preaching, but bringing back fond memories of days gone by that can very well be again. Back in those days, copy like—"Back BY POPULAR REQUEST . HUNDREDS OF PATRONS DEMANDED THE RETURN OF THIS GREAT MOTION PICTURE"—and backed by a little honest showman.ship, ALWAYS scored top results at your boxoffice! IT CAN HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like good stage plays, are worth repeating over and over again, especially when you can snare a big reissue at a fair rental leaving a larger profit, Mtvxv CljngtmasJ BAY STATt—36-38 Melrose St.—Boston CONNECTICUT FILMS—12« Meodow St.—Now Hovcn sincerely, R. M. Savini, President ASTOR PICTURES CORP. 130 West 46th *St., N. Y, C. lENE Convention Notes BOSTON—Lewis Webber and Harold Pea body, partners in the Borderland Drive-Ii Houlton, Me., traveled more than 600 mile to attend the convention at the Sheraton Plaza hotel. Others who came from long dis tances were Charles Brooks, circuit owne from the Presque Isle area, and Mr. and Mr. Joseph Cronan, Guilford, Me., in the Moose; head lake region. Claude Lee. director of sales for Motio Pictiu'e Advertising Service, stepped in a I master of ceremonies at the banquet at th last moment ^nd turned in a creditable per formance. His stories of the south in hi charming North Carolina accent were particu larly amusing. He introduced the head tabl guests in a breezy style and set the tempo fo an interesting and entertaining evening. * * * Arthm- Lockwood, co-chairman of the 195 Jimmy fund drive who was at the head tabli announced that the final results of the drivi as yet incomplete, will in all probability equi or perhaps exceed the $359,000 raised in 195 "And this in a year in which theatre busines was behind that of last year, makes it all th more remarkable," he said. "We could nc have reached these figures had it not been fc the cooperation of every theatre and drive-i owner and manager in this area." he addec As co-chairman he maintained that his chif inspiration came from Bill Koster, executiv director of the Variety Club of New Englam who was seated in the audience and wh acknowledged the applause with a bow. * * * Norman Glassman, president of Independ ent Exhibitors, who was co-chairman of th convention, read a list of the year's achieve ments of the organization, placing the cred: directly at the feet of Ray Feeley, executiv secretary who has traveled many thousand of miles in the interest of the unit. At the afternoon open forum, a radio-cloa was donated by Kenneth Douglass of Capita Theatre Supply and was won by Josep Levine of Embassy Pictures and the Rouiu Hill Drive-In, Springfield. Eugene Boragine of the Saco Drive-In, San Me., and Tom Foley jr. of the Bowdol Drive-In, Brunswick, Me., came in for the ds for their first theatre convention. Mr. and Mrs. Edward J. Morin, who bull the Mid Haven Drive-In, New Haven, Vt' this year, reported a successful first season Seated at the Redstone table at the banqw were Mr. and Mrs. Michael Redstone, thKl son Edward and their new daught«r-in-l8« Another bride of less than a year was MM Bruce Glassman, who attended with her hU£ band and her mother-in-law, Mrs. Norm* Glassman. Rose Kay, secretary to Norraai Glassman, was also at the table. • • • Roy Hammell, Gull Tlieatre, Winthrop. Me drove down for the day as did G. Albert Ro; Orpheum. New Bedford: John Pirani, managt of the Somerset Drive-In; Louis Vuona. West erly. R. I., Drive-In; Peter Marrone, Stui' bridge Drive-In: Ned Eisner and Bob Ata mian, Quaker Drive-In, Uxbridge: Josep Stanzler, Boro Drive-In, North Attleboro: Jc Rapalus, Majestic, Easthampton: Jc Mathieu, Keene, N. H., Drivc-In; Donal Sweenie, Nashoba Drive-In, West Actor Herbert Brown, Victoria, Greenfield; th Cohen brothers, Ritz, Lewlston. Me., and man others. ">.|: •II, !00 BOXOFFICE :: December 20, ISBi" 'n 50^Cj

m THE SPUr-APBRTURE TEST —THE MOST CRITICAL COMPARISON TEST OF PROJECTOR PERFORMANCE. Here you see the reproduction of a split aperture test between CENTURY projectors and ordinary projectors. The CENTURY half of the screen proves CENTURY'S superiority—it's alive and it sparkles. The other half of the screen (an ordinary projector) is dull and uninteresting. Make this test in your own theatre and be convinced—change to CENTURY projectors for bigger box office returns. CENTURY projectors were the choice for Cinerama, the new spectacular "3 dimensional" motion pictures. You have much to gain by using CENTURY Projection and Sound. See your CENTURY dealer for a demonstration. ^eai^ CENTURY PROJECTOR CORPORATION, new york, n y. SOLD BY MASSACHUSETTS THEATRE EQUIPMENT CO. 20 Piedmont St. Boston 16, Mass. OXOFFICE December 20, 1952 101