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Boxoffice-December.20.1952

ART DISPLAYS COST A

ART DISPLAYS COST A LITTLE, ATTRACT A LOT "..J federal t ;.;e in K» trial jury >i Marsi«' ;i. ,;; tirotlieri ,;i 16 BOti' nation an'l ^cavaila* ;. Deceul"'' iW ^ i-ted i i: tlie ^ ieaM' r antiW' if imp ' for a.4ed _: ; (or counsfl' .y of picW :3ii8tei asair ;a ij favoi Leo Charlton, manager ol the Oxiord Theatre, Halifax, N. S., is one of the many regular contributors to this section who believe that art displays more than repay their cost in added interest they attract lor the theatre. Litho posters provide the main source of inspiration for Charlton's ideas although he frequently calls on his art shop for cartoon cutouts to convey some special sales message. The photo above, center, caught the fancy of adults as well as kids. The kangaroo cutouts were used in the lobby in advance, then moved out on the lawn adjacent to the theatre during the current engagement. j: year's end i in tlie fed iicoiintin? a ; litense conti stribiitiiig £01 3il actions are itaire Co.; F Fire-Eating Act Gets Crowds to Boxoifice Paul Turnbull, manager of the Granada in Hamilton, Ont., had a local "character" garbed in we.stern attire do a barker routine in front of the boxoffice for "The Half Breed." The man did a complete fire-eating act during peak hours. The performance proved especially effective after dark. He alternated the stunt with rope tricks, and continuous crowds collected in front of the theatre. For another street ballyhoo, Turnbull had an usher in Indian costume and headdre.ss bicycle up and down the main Hamilton thoroughfares, plugging the Granada attraction. On "Car.son City," Turnbull promoted a pickup truck which he bannered and dispatched about the city. A professional cowboy stood on the truck and did rope tricks. In cooperation with the program manager at radio station CKOC, Turnbull has a fiveday-a-week musical quiz on the air, directed at high school students. Theatre passes are awarded for the correct answers to questions concerning current .screen shows at the Granada. No barrier to odmission to onyonc in tlic entertainment industry wlio needs TB core, WILL ROGERS MEMORIAL HOSPITAL. BEFORE YOU BUY see DIT-MCO SENIOR « JUNIOR IN-A-CAR SPEAKERS * JUNCTION lOX N«w Dcfign—Permanent Meld Cattingi DRIVE.IN THEATRE MFG. C0."!?.*7.'S,V'Sr' Public Relations Break Rates Page-One Story Ted Doney. manager of the Royal Theatre. Guelph. Ont.. promoted an excellent public relations deal with the Guelph Mercury. The paper ran a two-column boxed story on page one. headlined, "Saturday Night is Movietime and Father Takes the Family Out." Closing paragraph read, "The show you want to see is listed on our amusements page." At the Palace Theatre in Guelph. Manager Herb Chappel promoted more than $250 worth of gifts to be presented to the lucky person who is the five millionth patron at the theatre since its opening. This was worked in conjunction with the anniversary of the theatre. All gifts were displayed in the theatre lobby and the public was alerted on the tieup. The local press published several stories on the anniversary celebration. Chewing Gum Samples Exploit Horror Film Gus Lindberg, manager of the Greenbriar Theatre, Charleston, W. Va., promoted 5,000 sticks of Beech-Nut chewing gum as a sample giveaway, attached to special heralds advertising "Brooklyn Gorilla" and "Texas Rangers." Lindberg personally supervised the distribution of the heralds at local schools prior to the opening of the picture. A false front also attracted attention to the playdates. Sign Across Street Grabs Big 'Prowler' Publicity M. A. Maige. manager ot the Melody Drive-In. Thomson, Ga., painted a large street banner on "The Prowler" and strung it between two buildings across the main street in the downtown shopping section. The sign was a tremendous attention-getter. Paper Runs Contest To Assist 'Country' G. Williams, manager of the Regent Cinema in Chatham, Kent, England, had the Chatham Observer run a "test your memory" contest in behalf of "Cry, the Beloved Country." The newspaper published a list of questions pertaining to the film which contestants were invited to answer, with theatre passes as the reward. In order to qualify as a contestant, it was necessary to see the picture. All local papers were cooperative with editorial and feature stories on the theme of the film. Williams invited the mayor of Chatham, local clergymen. Red Cross representatives and the press to attend a screening. A sandwich man covered all Medway towns with signs. Attractive window displays were set with two shoe stores, a barber shop, men's and women's clothing stores and Campbell's Town Hall. Projectionist as Hobby Builds Theatre Signs Just as a hobby, Albert Magnuson. projectionist at the Plaza Theatre, Trenton, Mo., has developed into a master sign artist. For "The Greatest Show on Earth," he obtained a four-foot clown head and pinned it to the stage curtain. At each side of the curtain he placed cutouts of a tiger and a giraffe, with the picture title spelled out in cutout letters across the stage apron. During the screening of the trailer, the letters were illuminated by masking off part of the slide machine. Magnuson regularly makes displays which he places on his car with signs calling attention to the theatre playdates. Bi umiros; ack; Antoni ism and Sierprises, i Ini Did in 19il a: a. Ik antitrust mths ajo by ^ taiiifto If companiei Jr. Ftani ] it plainil ttlude Um'i, ~k taer P le Allied »l),0()0. 8T0 low Pre; ^WYORK P Strand, do product pr KkacL'casai 1? tlie oil !««r of a sp( tas tie Dossil *f tilCHit stil *« lioiKe am tee, ^« ciicus s '% Withe adults fot resen-eii sei 5b has been ^"»e mosque *l«i tie Ne H«atters i, "ipliatits, seal * anim.k 14 — 296 — BOXOFFICE ShowmandJser : : Dec. 27. 1952 loxorncE

Navari Bros. Suit Placed On February Docket PITTSBURGH— After more than four years In local ft'clerul court, the action of Rudolph and Samuel Nuvarl, owners of the Eastwood Theatre In Penn township, has been placed on the Jury trial list commenclnR on February 16. Marglottl and Casey represent the Naviirl brothers In the antitrust action against 16 motion picture producers, dl.strl- DUtors and theatres who arc charKcd with 'domination and almost monopoly" In eslabhlng availability of film service to lliculres. In December. 1948, the Navari brothers rted they had suffered a lo.s,s of $65,- DOO at the Eastwood Theatre an a result of the alleged monopoly. Under the Sherlan antitrust act. the plaintiffs asked Iple damages of $195,000. In addition, the it asked for $100,000 as a "reasonable" lee for counsel. An "Illegal system of relase of pictures," the suit charges, dlsirlmlnates against the independent theatre ner In favor of theatres operated by (Earner Bras. Circuit Management Corp. At year's end there are no less than eight lults in the federal district court which .seek accounting and damages in alleged breach license contracts entered by various film Ustributing companies. Defendants in the tlvil actions are Raymond Allison and Rivoli rheatre Co.: Frank Biordi, Andy B. Biordi. aUdebrand E. Biordi, Irma Biardi and Mrs. [da Colavincenza; Adolph Farkas; John and [jOuis Lambros; Max Arnold; Francis E. Mcillick; Antonio R. Acquillna, Joseph T. Blrocco and Joseph A. Blrocco; Wilmer terprises. Inc. Six of these cases were 'iled in 1951 and two were entered during 1952. The antitrust civil action brought several *'' months ago by the Allied Theatres Corp., of New Kensington, against eight motion pic- ;ure companies, is active in local federal court. Frank R. Sack, attorney, represents the plaintiff Serrao brothers. Defendants as Include Loew's. Paramount, 20th-Fox, RKO, CJA, Warner Pictures and Warner Theatres. rhe Allied group has asked for damages of 1''^ K "''^ (840,000. Fabian Brooklyn Theatre Now Presenting Circus NEW YORK—The 2,900-seat Fabian Brooklyn Strand, closed for several months because of product problems, reopened Friday (26) with a circus and the show will continue there through January 1. Fabian Theatres said booking the circus was a test of the drawing power of a special live show and that there Pf was the po.ssibility that other non-film entertainment might be booked later, though the circuit still considered the Strand a picture house and preferred to present pictures there. The circus .schedule called for three shows a day. with children admitted for 60 cents and adults for $1.20. and with a fmall section reserved seats at $1.50. The circus is one that has been appearing in armories and in Shrine mosques throughout the country. It is called the New Polack Bros. Circus, with headquarters in Chicago. There are trained elephants, seals, dogs, ponies and bears, and wild animals and high-wire acts. 'Daddy' of Exhibitors Looks Ahead After 57 Years as a Showman .ALBERT P. WAY Talks on Copyright Law To Start January 19 NEW YORK—The second of a series of lectures on copyright problems, starting January 19 and continuing on Monday nights for seven weeks, with the exception of February 23. has been announced by Theodore R. Kupferman. chairman of the copyright committee of the Federal Bar Ass'n of New York, New Jersey and Connecticut. The lectures w'ill be: January 19. "The Copyright Office," Arthur Fisher, delegate to the UNESCO copyright convention. January 26, "Protective Societies for Authors and Creators." William Klein II. associate counsel of Authors League of America and Songwriters Protective Ass'n. February 2. "Problems of Advertisers and Advertising Agencies." David M. Solinger. agency counsel and author of "Unauthorized Uses of Television Broadcasts." February 9. "Theatrical and Literary Contracts." Edward E. Colton. motion picture negotiator for Dramatists Guild. February 16. "Magazine. Newspaper and Syndication Problems." Alfred H. Wasserstrom. counsel for Heart publications. March 2, "Tax Aspects of CopjTight," Harriet F. Pilpel, chairman of the American Bar Ass'n committee on impact of tax laws on copyright property. March 9, "Copyright No-Man's Land Fringe Rights in Literary and Artistic Properly," Prof. Walter Derenberg of New York University Law school. Fabian to NYU Board NEW YORK— S. H. Fabian has been named a member of the new board of development of New York univertity by Chancellor Henry T. Heald. One of the functions of the board will be to implement policies in connection with the ten-year $102,000,000 program for new buildings and endowment. Charles R. Cox, president of the Kennecott Copper Corp., is chairman of the group. DUBOIS, PA Albert P Way, known In area nmonx pxhlbllorx ua "daddy of them thi.s all," opened hi.s first theatre, the Academy of Mu-slc. in CurweiwWllL- on Dec. 1. 1896. Thus the 84-ycar-old showman now is Aturtlng hit 57th year In the theatre buxlncK.s. Way's entry Into the show biulnc.n.s antedates the arrlvaJ of motion pictures. By 1900 he was booking stugc attroctloiu for theatres In Alloona. Lancaster, Johnstown, York. New Castle. Unlontown and other Pcnn.sylvanla cities. He .scheduled productions of the ShuberU, Klaw & Erlanger, the Frohmaas. Belosco. Hammerslcin, Mltlenthal Bro.s., Jules Murray, the Buster Brown Amu.scment Co., Stair & Havelln, W. E. Nankevllle and Eden Benedict In his own and other houses. Way became one of the first in the country to introduce motion pictures. Although Way has been an active theatre owner and operator probably as long as anybody In the nation, he posse.sses to an outstanding degree the faculty of always looking forward, and remains one of the most progressive and modern of showmen. Five years ago he observed "the world moves on wheels," and constructed the Hlway Drive-In near here. He visits the Pittsburgh Filmrow frequently, comparing notes with other exhibitors. Way started operations here in 1899, 53 years ago. In 1902 he built the Avenue Theatre here, and in 1908 he opened his Carleton. He also owns the Knox Theatre at Knox. Way has never buried himself in his business, but always took an active part in the life of this community. He has served several terms in the Pennsylvania general asembly, served as a bank officer and leader in civic affairs. Recently he was busy with bookings and promotions prior to departing with Mrs. Way for their annual winter stay at the Princess Martha hotel in St. Petersburg, Fla. Son Marlin is business manager of the Way enterprises, and Aloyse M. Simmons is secretary and bookkeeper. RKO Theatres Wins Suit Brought by Long Park NEW YORK—Judge Aaron Steuer of the New York supreme court ruled in favor of RKO Theatres at a one-day hearing of the suit for fraud and misrepresentation brought by Long Park Theatres, a Walter Reade company. The Reade company had sought $100.- 000. allegedly due in the sale of Long Park's 25 per cent interest in Trenton-New Brunswick Theatres Corp. to RKO Theatres in September 1950. RKO Theatres' deal called for a payment of $750,000. plus a dividend of $42,500. while Reade claimed the dividend amount should have been $100,000 higher. Among those who testified were Walter Reade jr.. president of Reade Theatres: Sol A. Schwartz, president of RKO Theatres; Tom O'Connor. RKO vice-president, and Harold Newcomb. RKO controller. RKO was represented by George A. Raftery of O'Brien. DriscoU & Raftery while Solomon Goodman represented Reade Theatres. Sam Katzman will produce and Fred F. Sears will direct the Warner film, "49 Men." '/* BOXOFFICE December 27, 1952 45