Boxoffice-December.20.1952

SAN ANTONIO
/^.ipt. M. T. "Lone Wolf" Gonzaullas of the
Texas Rangers and now a technical adviser
on outdoor historical westerns, was in
town to herald the premiere of "The Lawless
Breed" which opened at the Majestic December
11. The veteran Texas peace officer now
is retired after many years of service along
the Rio Grande between Eagle Pass and El
Paso. He also was in charge of Rangers in
northern Texas for a number of years. The
story is authentic in every respect and is
woven around the trials and tribulations of
the famous John Wesley Hardin, who was a
widely known Texas character of yesteryear.
"Bwana Devil," the three-dimension film,
is scheduled for a special engagement at the
Texas starting Christmas day at increased
admission prices. Arch Oboler, producer and
director of "Bwana Devil." and M. L. Gunzberg
head of Natural Vision Corp., were
in town a week in advance of the openmg.
They appeared on radio and television stations
The press also gave them timely interviews
in the interest of the picture.
Majestic bookings: "Million Dollar Mermaid"
opens December 25, and "Staxs and
Stripes Forever" opens January 1 ... The Lew
Brays are expecting their second bundle of
joy to arrive at their Harlingen home some
time during the holidays.
Exhibitors here to book Mexican pictures
included Huam Parks, owner of the El Capital!
Teatro. Lubbock; Gustavo Lavenant,
Haydee, Dilley; Jose Lopez, Lopez Hall,
Charlotte; Mr. and Mrs. G. C. Franks, who
reside in Lubbock and operate the Alto Theatre
at Wilson; Miguel Galvan, Teatro Pena,
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• SCHULZE and BURCH CRACKERS
New Braunfels, and Francisco Trevino, Ideal
Pearsall ... J. Truex, Azteca skipper, spent'
the weekend on a business trip through the
Lower Rio Grande valley.
Julian Bowes, U-I field man, Dallas, wasjl
here handling exploitation for the premierel
of U-I's "Lawless Breed" at the Majestic.
Cantinilas Stages
Show for Variety
(Continued from preceding page)
tres, chief barker; Bruce Layer, KPRC. first
assistant chief barker; Mack Howard, Ruby
Howard, Inc., second assistant chief barker;
Ray Hay, Metropolitan, doughguy; E. J. Miller,
operators union, property master, anc
L. C. Kirby, Bluebonnet Film Transfer, inter
national canvasman. In addition to these
|
other crew members are Paul M. Boesch, Gul:
A.C.; Francis R. Deering; Frank Wilke, Boulevard
Theatre; C. R. Coneway. Humble Oil &
Refinery Co.; Al R. Lever, Interstate Theatres;
John Paul Goodwin; Pat Flaherty; A
Mortensen, Southwestern Theatre Equipment
and Fred Nahas. Convention delegates an
Mack Howard and Fred Nahas, with alternates
Bruce Layer and Ray Hay.
Installation dinner for the new officers
crew will be held in the Pioneer room at B:
WiUiams restaurant Saturday, January 10
John Rowley, second assistant Internationa
chief barker, will be speaker and wives will b.
invited to attend the affair.
The lent will stage its most celebrated socia
evening of the year next week with the annua
dinner dance at the Shamrock room of th
Shamrock hotel on Saturday l27). This is ten
34's "evening out" and is always well-attendei
by local and visiting barkers. Bobby Tinterow
Shamrock orchestra, will furnish the musi
and entertainment. Variety's traditionsj
Christmas gift will be given to each woma:^
present.
All Grosses at Dallas
Sink Under Average
DALLAS—All grosses were under averagi
as Christmas activities gained momentum.
Majestic—The Lowless Breed (U-1) ',
Palace— Hurricane Smith (Para) 'I
Melba—The Turning Point (Para) ^|l
Tower— Fearless Fagan (MGM)
• ORANGE CRUSH • SINCLAIR
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BOXOFFICE December 20, 19i