3 years ago


. . Eddie . . Herb :

. . Eddie . . Herb : MIAMI jyjr. and Mrs. Mitchell Wolfson have cause for rejoicing. Their first grandchild, Lynda Louise, was born December 6 at St. Francis hospital. The parents are the Louis Wolfsons . . . Florida State Theatres wiapped up an attractive package of entertainment for Christmas day. with the opening at the Beach and Paramount of "April in Paris," at the Florida and Sheridan of "Road to Bali" and at the Colony of "Hans Christian Andersen" The Olympia's holiday offering, . . . in addition to stage and screen attractions, is the special Christmas prologue featuring the Lester Singers from Miami Senior high. It probably is a bad time to suggest motion picture price conce.ssions, writes George Bourke in the Miami Herald, immediately following a piece about lagging attendance, but it is a fact that better than 10,000 •servicemen are in the area. Some of them remember the special servicemen's rates of World War II and the same thing prevailed now. At the moment, the Miami Drive-in gives a special servicemen's admission rate, a policy that has been in effect for some months. Bernstein's Little River, according to Manager Doug Jernigan, recently instituted identical servicemen's and students' admissions. Jernigan says the policy has brought back considerable family attendance to the theatre. At a time of year when attendance in this area at all theatres is normally lower than usual, the Little River gained. has Earl Potter, manager of the Tivoli, saw his theatre play host to the Christmas party staged there for children, under the auspices of the Elks club. A stage show was part of the entertainment. Doug Jernigan, the young man v.'ho got out of show business to get into something else—and jumped right back in as manager of Bernstein's Little River Theatre—made an Early Bird Shoppers tie-in with four merchants in his neighborhood. Some 15(1 tickets each were supplied to a gift shop, jewelry store, men's shop and women's apparel store. Early morning shoppers received a theatre ticket as a gift, good up to 2:30 in the afternoon. Merchants used advertising stre.ssing the theme: Go shopping early in the morning and avoid the crowds. The theatre tickets were mentioned in advertising. Jernigan ran a trailer on .screen to publicize the plan. Jernigan was ably assisted in putting over this promotion by his assistant, Charles Tritton. Tritton is learning the business from the ground up, having .started with the theatre as usher. Jernigan, who is married and has a little boy 4 years of age, has bought a new home in Miami and hoped to be moved in by Christmas. The Little River is having great success with Its "Triple Treat" Saturday ,shows, according to Manager Jernigan. These bookings consist of three features, six cartoons and free candy. A useful stunt has been the practice of giving the candy as a reward for each child who turns in his empty popcorn box, or other debris, to an usher in- ,stcad of leaving it In the auditorium. The I). K. McComas" Dixie Drlvn-In is calling special attention to its refreshment which has been placed in . the center of the parking area ... A letter from the . . . daughter of film producer Filippo Del Guidice ("Hamlet," "Henry IV," etc.) to the Herald's amusement editor, states that Guidice is recuperating in Rome from serious illness, started when he had a relapse from a recent operation here Claughton's free show for children under 12 was the Saturday special at the Grove. The carnival show included a stage feature as well as cartoons, full-length thrillers and a Dick Tracy serial. Youngsters could stay and see "The Quiet Man" if they wished. . The neighborhood Shores Theatre had an archery exhibition as a special Saturday feature for the children's matinee. The Coral put on a Talent parade for its small-fry audience The Cameo has inaugurated . . its stage and screen policy . . . The Tropicaire Drive-In was held up and robbed of about $50 recently at 10 p. m. The holdup man was called a "cold-weather version of Miami's notorious silk stocking bandits" because he wore a woolen sock with holes cut for eyes and nose. Manager and part owner Keith McComas said a car with the bandits drove up to the boxoffice. The driver, wearing the woolen sock, got out, shoved a pistol intxj the boxoffice and said, "This is a stickup; hand it over." McComas said he replied, "Come in and get it if you want it." The bandit complied and scooped the money out of the change trays. The coming year should be putting much Florida scenery on movie screens. "The Miami Beach Story" is to be released, filmed on the spot. Key locations are being sought for "Twelve Mile Reef." "The Big Leaguer" may have Melbourne locales, and filming is scheduled in Gardens for " to Love." In addition, there are numerous television projects afoot which have been undertaken by local production companies such as Ball and Rainbow Productions and Miami National. . . . Live burlesque . . Nicholas Schenck of MGM was expected in Florida for Christmas was scheduled for the Flagler Theatre December 26. Harry Finkelstein and Pat Murphy are producers Rau spots an actor in "Pony Soldier" who is the ex-University When dramatic student Bob Horton . 1,200 youngsters, admitted free, saw "Hans Christian Andersen" at the Paramount before Christmas, their hosts were not only the circuit, but Food Fair stores, which contributed candy, and the Velda Co., which gave a cup of ice cream for each child. Children from social agencies and those recommended by schools were among those to see the picture. Jay Solomon, Independent Theatres, Chattanooga, was in town booking pictures and meeting exhibitor friends . . . Arv K. Rothschild, Jacksonville, visited the Bailey Theatres office here . Atkinson, formerly with RKO here, will soon open his own booking R. J. Ingram, office in Jacksonville . . . southern district manager of Columbia, has returned to his desk after an illness. Under discussion is the advisability of building a drive-in theatre near the end ol one of the runways at the marine air station in Opa-Locka. Mayor Frank Slade and Col. T. G. Ennis, commander of the station, debated the idea. "I'd like to correct an erroneous rumor," said Mayor Slade, "that there is any controversy between the nmniei pality and the marine corps over the pro posed theatre. Ennis made it quite clea that the only objection by the marine corp is the danger of placing the theatre at th> end of the runway. We discussed the thini from all angles and I feel the matter wil come out all right" Final decision on permit for Nate Bernstein, head of Bernst( Southern Theatres, Inc., will be made at tbi next meeting of the council (30). Florida State hosted a "Hans Christiar Andersen" Christmas party at the Paramount Theatre Monday (22) for childrer from charity homes and institutions with i sack of candy for each child . . . Show stai . . Miami' Lillian Roth (Mrs. T. Burt McGuife ji.) has a new home in Fort Lauderdale . Tropical Hobbyland has supplied a monkej to Arthur Hornblow jr., the MGM produce! who is soon to join Cinerama, and anothej to Adrian, Hollywood designer. 5 Walter Klements, manager of the Mayfair Art Theatre, turned over the exhibits Being shown through Christmas, the exhibit includes oils and pastels by Venita Kneublei ... A pleasant by-product of the Olympia'i return to vaudeville is the fact that th« Variety Club resumes its Saturday nighi shows in the clubrooms, with the theatre': talent as entertainment. Ed Reilly, formerly of the Paramount home office in New York and now managing rea ^; fldtelL Held in M Fay ^ Ca ;Mfi.Sfarfue [.1 Distritt M ^MriKatlileti Onalia, Ni B.-.l'iiiversi hffet supper ciestWeii" at i Rex estate in the southeastern district for Flor-f'"" ida State Theatres, has been elected president of the Greater Miami chapter of the National Ass'n of Building Owners and Managers. Thatie, Norri! ; F«rt Myets, s-In. St, At tjiion in bis UHaigett,C( a' iiom with t iiSi, Faijo, C ;'Jii,J,O.Bid Manager Eugene Race is helping ready thi « at Cinema, a Florida State house in Mianr Beach, for its change in policy to a picture and stage play bill, beginning New Year's '*«*. eve. The stage show, consisting of a play- the Ai Hmk Beam, snbutor visiti . . . BiB fe-Iii, Aubui let, will probably run a week or two before sraijABCB being replaced with the next in the series The Cinema has followed a somewhat similw *! a m policy during other winter seasons Dock of the Sheridan Theatre reports the three-dimension feature, "Bwana Devil," wUl open there January 15 for an extended run. steii here wit The neighborhood Shores Theatre pre sented a stage show, "Stars of Tomorrow,' in 15 acts . . . Xavier Cugat, who married I Miami girl here last year, is licensing 15C; dance schools and he and his wife have made a series of 16mm motion pictures to demons strate the dances Film stars Hoag> Carmichael, Les Barker, Mickey Rooney Gordon MacCrae, Johnny Weissmullei, Buddy Rogers and Bob Steele were to fly here foi . . . Bill MacDonald's four-ball pro-amateur linkS jamboree Anne Mitchell, singer in a local club, was formerly governess to the Meyer Schine children in Gloversville, N. Y.'' Sal Aragoma of Jacksonville, N. C. owner of a chain of drive-in theatres, started conn struction on the Starlight Drive-In in Fort Lauderdale. The 650-car airer is located at the north fork of Middle river between Oakland Park and Wilton Manors. It is to have a restaurant, a full stage for in-person sho' and a supplementary screen for three' dimensional films. Tombstone Trail' New Title The Edward Small production, formerlj) called "Johnny Ringo," for United Artists release, has been changed to "Tombstone Trail." r. a Pull, Hal l»yo,wreiii, * taken over «*(N 1(22 70 BOXOFFICE December 27, 195J »10FFICE

I iBd I I HERALDS I TELEPHONE . . Herman . . Harry , . Cliff . . Maurice . . Charlotte . . Charles JACKSONVILLE Women of Miami Tenl The Florida Theatre will be the scene In March for a inldnlKht .show to be put on ly the Amerlciin LcKlon. Proooed.s will be iscd to assist needy mid disabled veternn.s, an veil as orphans and underprivileged children n Duval county . Hardin, head XXJker for 20th-Fox. wa.s home 111 a week . . . . Visitors |i r. P. Tklwell. MiaiiaKPr, and Bob Stevens. h Alesman, attended BUI Beck's annual flshlnx tfc nitlng held In central Florida V,: ncluded Fay Caudell, City Drive-In. Fort IB: fyers: Joe Thrift. Floyd Theatre. Haines City Mrs. Marguerite Stlth. Atlanta. U-I DLstrict Manager James V. Frew of ^^Atlanta visited the local branch several days ui^ T't, . . Mrs. Kathleen Bennett's parent-s traveled rom Omaha. Nobr.. for an extended visit Universal celebrated Christmas with lere . . \ buffet supper Saturday night (20). Gifts John Sutton. ere exchanged in the office . . . eiiMTogue Theatre. Orlando; Bud Chalman uad Rex Norris. ABC. Jacksonville: Tom iljiip iBniels. Gainesville: Jimmy Blddle and son Bck. Fay. Jasper: O. R. Busier. City Drivej oXn, Fort Myers, and E. C. Kanlarls, Beach ikfi-^prlve-In. St. Augustine, were on the Row. Mike Seravo. Warner head booker, is on ictz^acation in his home town of Chicago aul Hargetl. Columbia manager, is improved rter a sinus attack Mrs. Billie Davis . . . as home with the flu . . . Eugene Saccamona, rgo. Fargo. Ga.; H. A. Dale. Lake. Lake Jutler. J. O. Biddle, Fay Jasper, were visitors Columbia employes enjoyed a dinner lance at the Anchorage Saturday (20 1. Hank Hearn, Exhibitor's Service, was ill or a week . . . . Bob Aaren.son. Charlotte istributor visited here . Day is saving ABC Enterprises to go into the inle . isBurance business Hensler is itsii^Uilding a new screen tower for the Dale •ive-In, Auburndale . . . Roy Smith recently pent several days in Tampa laugherty. new manager for Floyd Theatres, ited here with Joe Thrift . Nel- ;on. Park. Hahira. Ga. and Harlow Land. :ayo, were in . Dale of Lake Burler ,s taken over the New Theatre. Palatka. B1I« H! jddil sEaJ m ka tot a gtrt OFFSET PRINTING EDGAR L. RICE THE HERALD PRINTER The Herald way is the best way 216 WALTON ST., N. W. [main 1622 ATLANTA, GA. stol lle,S.| cm lied; CONCESSION lin! ocatf^l w( sioi ions irtl