Boxoffice-December.20.1952

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Minnesola U. Extols
Tent 12 Achievement
•
jm North Ccnlrol EdITion
MINNEAPOLIS—Northwest Vurlcty Ti-iit 12
s thf proud pos-scssor of a friimed certlflcato
from the University of Minnesota fxprcs.slnK
,he Krcat ln.stltutlon's appreciation and Rrall-
:ude to 11 for the establishment of the heart
lospltal on the campus, a philanthropic proj-
!Ct which the club conceived and carried to
luccessful completion by ralsliiK more than
1600,000 and pledRlng a minimum annual colectlon
of $25,000.
MAGNIFICENT' ACHIKVKMKNT
Quinllvan. chairman of the University
')f Minnesota board of regents, made the
ijresentatlon at a gala banquet attended by
learly 300, Including faculty and medical
'ralernlty members, state and local dlgnlarles
and prominent citizens from all walks
if life who assembled to pay tribute to the
c^Klub for this achievement for humanity.
3ideon Seymour, Minneapolis Star-Tribune
xecutlve editor and vice-president, described
Jie achievement as "magnificent."
The certificate was accepted by Bennle
^'J^erger, chief barker, with humility and pride.
It will adorn the clubroom walls.
Showmen are described in the certificate as
'^^'Vdealers in make-believe and hard-headed
lusiness, worldly men, but dreamers of great
-'(nUbvams.'
The certificate points out that these show-
K 'ttnen "are tough-minded men w-ith hearts of
clndness and affection, family men impressed
»ith beauty of childhood, whose guiding star
'a little child shall lead them.' " It calls
!di:fllhem "pioneers of humanitarian projects who
)romise much and who always exceed their
>romises, inspirers and mobilizers of the pub-
Ic's altruistic impulses, of whom, in the parrs"
ance of the entertainment world, it truly can
ye said, 'They deliver.' "
In conclusion, there is inscribed on the certhe
university's deep gratitude.
mm "In grateful and humble acknowledgement
:1h: if their manifold contributions to the well
ling of their community and In deepest
tratitude for their crowning achievement, the
!! a^ath-breaking and monumental Variety Club
eart hospital, the regents of the University
)f Minnesota this eighth day of December,
1952. pledge to the members of Tent 12 their
lumble and vigilant stewardship," the certifi-
;ate concludes.
low HEART HOSPITAL OPERATES
Col. William McCraw, Variety International
epresentative. was toastmaster for a brief
rogram of addresses. Dr. Lewis Thomas of
[je heart hospital told how the institution,
tie only one in the United States devoted enrely
to diagnosis and treatment of heart
Jlments and research in that field, serves
16 nation, the community and the university.
Editor Seymour paid his respects to the
kenerosity of showmen and the debt which the
pommunity owes to them. Protestant, Catholic
and Jewish clergymen occupied places at
tie
speakers table.
ixchonges Hold Parties
SAN ANTONIO— Chrislmii-s parties were
eld here at both Latin American film exiiiUMJhanges.
Clasa-Mohme had its December 19.
liiin
vhile the Azteca office force exchanged
iresents December 23. Refreshments were
lerved visitors at both parties. Bonus checks
li'^Birere given all employes.
SAN ANTONIO
Tntrmtatr rlrrull here ha.s In.stalled kpeclal
.
.
boottt-s at all Its local theatres for the hale
of Chrl»tmii.s Klft book.s were given
away an prizes at the Frederlck-sburK Road
and Trail drlvc-ln.s nliiKC show attraction
pluyInK at a film houAC wa.' the
"DIublo'.s Pit of Black MnRlc." which opened
Saturday (20) at the Prince for a three-doy
enKUKemcnt along with the regular picture
program.
Waller Grubb recently took over on new
.secretary In the Interstate publicity department
here. He played host the other day
at hl.s riuich near Hondo, with H:rlc Brendler,
Broadway Theatre manager; Lynn Krueger,
Majestic manager, and Jack Chalman. Interstate
publicity manager here, making up a
hunting party. They bagged one doe.
Kitty DuSold, Texa.s cashier, acted a.« Santa
Clau.s' helper during her off duty hours,
selling greeting cards to her friends . . .
Martin Villapadierna, State projectionist. Is
in a southside nursing home following a
recent Illness.
Lee AroiLsteln, manager of the Palace, has
been elected a director of B'nai B'rllh Lodge
The management of the
211 for 1953 . . .
Olmos Theatre admitted all local barbers
and their wives free to see "Walt 'Til the
Sun Shines, Nellie" during its Christmas
week run at the neighborhood house.
A $15,000 fire, blamed on defective wiring,
destroyed the Roxy Drive-In here Monday
night 1 15 1. Manager W. T. Yett was the
owner and operator of the Pleasantnn road
ozoner . Novy. head of Trans-Texas
Theatres, Austin, recently purchased the Majestic
Theatre, Fort Worth, from Interstate
circuit . are now over 112,000 television
sets operating in the San Antonio-
Bexar county area.
The Texas, a 550-seat theatre at Haskell,
was destroyed by fire December 15. The early
morning blaze was put out after a two-hour
AN OPEN LETTER TO ALL SHOWMEN .
battle by volunteer flrcflithters Caase of
the fire was not learned, but the extent of
the lofui wax over 175,000 Owner of the
houM wax Theatre EnterprUes of DaUaa.
B. L. Haley was the theatre manager
VUltorm to Ctaaa-Mohme were H. A.
DanlcLs. Tcxn.'i. Seguln, and Alameda, Cryitlal
City, and Mr and Mrs. Alva Strait, who
recently took over the Runge. Runge. Strait
is an electrician by trade and halls from
"Cartas a Ufemla" Is
Corpus Chrlstl . . .
Cla-sa-Mohme's New Year's release. The fUm
Also visiting
was .screened here recently . . .
were Billy Rau, Alamo Booking Center.
Alamo Heights: William Slaughter. R&R
United. Dallas; Lewis Ule. R&R United.
Laredo; Miguel Benitez sr. and sofls Junior
and Reynaldo. opera.ors of the National
Theatre and Benitez circuit. Weslaco, and
Ben Dwyer, who has been an exhibitor In
Nordhelm for 20 years and who started playing
Spanish pictures this month at his Kay
Theatre there.
.ManaRcr Jewell Tniex of Azteca Fllm.s here
stated that "Amor Perdido" iLost Love),
which was the Thanksgiving week attraction
at the Alameda, Ls continuing to do top baslness
in this territory . . . David Young Jr., who
manages the two Young theatres In Brownsville,
is an outstanding sportsman and hunter
of south Texas. He recently purchased a new
Belgian-made over-and-under shotgun with
which he is getting his limit of ducks everytime
out . . . Op>ening at the Josephine Theatre
on Christmas day is "O. Henry's Full
House" ... It was learned that 20th-Fox
may soon open a branch office in Houston.
To Produce "Man Named Peter'
Samuel G. Engel will produce "A Man
Named Peter" for 20th Century-Fox. The
film will be based on the biography of Peter
Marshall, Scottish immigrant who rose to
become chaplain of the U.S. senate. It was
written by his wife, Catherine Marshall.
. . !
REMEMBER THE GOOD OLD DAYS?
R. M. SAVINI
Back in early 1933, we started Astor on the big reissue road which
resulted in a great success for us and our franchise distributors. As
a re.sult. the reissue was born and other Independents followed suit
tabbing Astor. the "Father of the Reissue."
A great part of this success stemmed from the good old showmanship
days! . many of you showmen remember the thrill it was to
plan a small exploitation campaign and be rewarded with above
normal business—and the cost of this campaign—practically nil compared
to the grosses. Believe me. we are not preaching, but bringing
back fond memories of days gone by that can very well be again.
Back in those days, copy like—"Back BY POPULAR REQUEST .
HUNDREDS OP PATRONS DEMANDED THE RETURN OF THIS
GREAT MOTION PICTXTEiE"-and backed by a little honest showmanship,
ALWAYS scored top results at your boxofflce! IT CAN
HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like
are worth repeating over and over again, especially when you can
good stage plays,
snare a big reissue at a fair rental leaving a larger profit.
i^appv ileU) gear
ASTOR—302' 1 So. Norwood Sf.— Dallas
DIXIE FILMS—218 S. Liberty St.—Nc" Orlcons
ASTOR—408 So. 2nd St.—Memphis
Sincerely,
R. M. Savinl. President
ASTOR PICTURES CORP.
130 West 46th St.. N. Y. C.
.SBOXOFFICE December 27. 1952 76-A