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Boxoffice-December.20.1952

.' I i : Ralph Drewry of

.' I i : Ralph Drewry of Tulsa Ovfes His Success to Hard Work and Study By ART LaMAN TULSA—The Ritz. Orpheum, Rialto and Majestic, all first run downtown theatres, have a new boss—Ralph Drewry—who has been around the group of houses for many years, most recently as assistant to J. C. Hunter, w'ho now operates a hotel in Florida. In 1929. while stUl in Central high school here. Ralph came to the then Talbot Theatres and began working as an usher, learning the business from the ground floor up. Later he entered the University of Tulsa, but continued his work at the theatres, climbing up the ladder by hard work and study. During those years from 1929 well up into the 30s, theatre business, like all others, was in a slump and theatre staff members had to hustle to get dollars into the boxoffice. Theatres here during that period had films bolstered, in many instances, by stage shows. The Orpheum had full weeks of vaudeville and stage shows and Drewry got first-hand information in all phases of the theatre field. The late '30s found Ralph advanced from usher to house manager and director of personnel. In June 1942 he enlisted in the navy and later was assigned to the motion picture branch of the service. In this capacity he headed 12 military theatres in Texas and made all bookings for the group, requiring a weekly trip to Filmrow in Dallas. After the war, he returned to Oklahoma, and in Okmulgee he built and operated a theatre. He continued there until Ralph Talbot sold his interests in the Downtown Theatres here, when Drewry was asked to return to Tulsa as assistant to J. C. Hunter, then general manager of the theatre group. After returning here, Drewry found himself promoting and directing many outstanding events of the area, among them the world premiere of the film, "Tulsa." Drewry went to Hollywood to see a prerelease showing jy PLAY SAFE... NEXT TINE USE i%is S. WABASH AVE, OHIOAOO 630 NINTH AVENUE. NEW VOKK Westerns-Features-Serials Tower Pictures Co. HAROLD SCHWARZ 302 S Harwooi Si. Dallas 1. Texas Phone RA-7735 ANLEY Inc. MI I The Biggest Name in Popcorn Moke more money with Monlcy 2oi3Youn( ..' Provi685 Bob Womer RALPH DREWRY of the film and helped make all the arrangements for the world premiere here, the appearance of guest stars and notables and the many other details of the event. The premiere was an outstanding civic celebration. Local motion pictures of the premiere were made, millions of dollars worth of oil field equipment was shown in a parade which lasted nearly five hours, store fronts all over town were decorated, oil rigs were placed throughout the downtown areas and in front of theatres and the real cUmax came with the appearance of the film stars in front of the Orpheum Theatre before a crowd of thousands of people. Each event showed the work that Drewry had put in, in preceding weeks to give the city the big premiere. Another event made possible through the Oklahoma Variety Club and the efforts of Drewry, as coordinator, was the Will Rogers birthday celebration at Claremore on Nov. 4, 1947. This was the year that Drewry arranged for the Bob Hope radio show to be broadcast from the auditorium of Claremore's Oklahoma Military academy. A huge birthday parade was led by Hope and other stage and film stars. That year there had been some question about holding a parade in Claremore, but the question was settled in a hurry by actor Hope, who wired, "No Parade, No Hope." During 1952 Ralph acted as the coordinator in Oklahoma for Movietime U.S.A., spending much time traveling from Tulsa to Oklahoma City to make arrangements for star tours and other details. At present he is chairman of the Oklahoma State Exhibitor Scroll fund for the Will Rogers Memorial hospital at Saranac Lake, N. Y. The drive is being sponsored by the Oklahoma Variety Club. Drewry is a Mason and holds memberships in a number of clubs including the Southern Hills Country club, the Circus and Spotlight club, Tulsa Press club, Oklahoma Variety of which he is a director, and the local Lions club. Recently as "Lion of the Day" he introduced James C. Hunt, assistant resident auditor of the air force auditor generals southern district. Hunt showed a film titled, "The Watch Dog of the Air Force Dollar," indicative of the type of fact-giving program which Drewry helps dig up for club members. Drewry is a director of Theatre Owners of Oklahoma, yet with all his activities he finds time to help head many civic drives and fund campaigns. He is interested in music and plays a good trumpet when the occasion arises. Ralph and his wife Gwen and daughter Toni live at 1619 South Carson Ave. here and Mrs. Drewry, like her husband, takes a very active part in club and civic affairs. Revised Censorship Act Passed at Kansas City rrom Central Edition KANSAS CITY—A revised city motion picture censorship ordinance was passed by the city council here Friday night (12). The nev/ ordinance does away with the necessity for screening each picture to be played in a Kansas City theatre. Under the provisions the director of welfare for the city will appoint a member of the commercial recreation division staff as the city's motion picture reviewer. It calls for a certificate of approval to be issued on all pictures playing in the city, but it allows the reviewer to issue this certificate on the basis of opinion of any credited censoring organization. The reviewer will be authorized to delete any part or all of any picture "for any immoral, obscene or other factors detrimental to the public good." He may make the decision on the basis of the opinion of other reviewing organizations, or he may view the picture himself. After issuing the certificate of approval, the reviewer, with the approval of the director of welfare, still has the right to revoke the certificate by giving 15 days notice to the applicant for certificate. The ordinance also provides for a board of appeals to which apphcants may appeal a decision by the reviewer and to which a group of 15 or more citizens can appeal issuance of a certificate. For the first time in the Kansas City censorship history, newsreels are specifically exempted from censorship in the new ordinance. rRicB o#ORDERBEIIER%. r specML % MOTION PICTURE SERVICE CO^ I25NYDE SI. SaniranciscoZ^alif. SERALD l.^t^iSKlfraES. NEED CHAIR SERVICE New choirs installed—all types of repairs. We furnish all lobor and materlol. Work done In your theatre. Carpet sewing, toying and repairing. C. E. Girard 201 South 23rd St., Temple, Ttxos Phone, Dallas, RI-S009 Phone, Temple, 3-5352 BOXOFFICE December 27. 1952 . il0Ol tillZi eprouiil* '.:,o It till for • ilutlitliet' joiioiS25,« jUy Qiiitlivaa ml; (eniity lie iD feser.cctiielba :rila eslers 3t tel Mn' mi pi«>» iMewlwsssf rjwn for Itiis Sejmou Kiiim editor .jctovemeDl ceitifica tt atwen are in m ssms." world! He certical a "are mil aines and a! diteotyof i I little cliil am "pioneers r«e mcli smses, inspit lialtniiitict Ke of the em isid.'Tlieyd MiiclHsion State the iin In jrateful their ail ol manil theii iititiide for t) sih-brealins Jart hKpital, t Minnesota E, pledge t( asiile and vi » conclude »w Mm ColWiiiiam spresentative lnpamof at iftarthos ifiitiljoneii Wytodias tents and ii nation, ihf Sejn Kewsityofs: "unity ow iindjewisi, ^spsakeist achong 5« A\TC -' '.t.-t at %s. Clas; tHe the .^ tents DjJ; ""^l visitors ttie Wen ai iOJOFFiCE

, tof^lcate I Ray . . Louis . . There . . Only Dolls . . How . . f! Minnesola U. Extols Tent 12 Achievement • jm North Ccnlrol EdITion MINNEAPOLIS—Northwest Vurlcty Ti-iit 12 s thf proud pos-scssor of a friimed certlflcato from the University of Minnesota fxprcs.slnK ,he Krcat ln.stltutlon's appreciation and Rrall- :ude to 11 for the establishment of the heart lospltal on the campus, a philanthropic proj- !Ct which the club conceived and carried to luccessful completion by ralsliiK more than 1600,000 and pledRlng a minimum annual colectlon of $25,000. MAGNIFICENT' ACHIKVKMKNT Quinllvan. chairman of the University ')f Minnesota board of regents, made the ijresentatlon at a gala banquet attended by learly 300, Including faculty and medical 'ralernlty members, state and local dlgnlarles and prominent citizens from all walks if life who assembled to pay tribute to the c^Klub for this achievement for humanity. 3ideon Seymour, Minneapolis Star-Tribune xecutlve editor and vice-president, described Jie achievement as "magnificent." The certificate was accepted by Bennle ^'J^erger, chief barker, with humility and pride. It will adorn the clubroom walls. Showmen are described in the certificate as '^^'Vdealers in make-believe and hard-headed lusiness, worldly men, but dreamers of great -'(nUbvams.' The certificate points out that these show- K 'ttnen "are tough-minded men w-ith hearts of clndness and affection, family men impressed »ith beauty of childhood, whose guiding star 'a little child shall lead them.' " It calls !di:fllhem "pioneers of humanitarian projects who )romise much and who always exceed their >romises, inspirers and mobilizers of the pub- Ic's altruistic impulses, of whom, in the parrs" ance of the entertainment world, it truly can ye said, 'They deliver.' " In conclusion, there is inscribed on the certhe university's deep gratitude. mm "In grateful and humble acknowledgement :1h: if their manifold contributions to the well ling of their community and In deepest tratitude for their crowning achievement, the !! a^ath-breaking and monumental Variety Club eart hospital, the regents of the University )f Minnesota this eighth day of December, 1952. pledge to the members of Tent 12 their lumble and vigilant stewardship," the certifi- ;ate concludes. low HEART HOSPITAL OPERATES Col. William McCraw, Variety International epresentative. was toastmaster for a brief rogram of addresses. Dr. Lewis Thomas of [je heart hospital told how the institution, tie only one in the United States devoted enrely to diagnosis and treatment of heart Jlments and research in that field, serves 16 nation, the community and the university. Editor Seymour paid his respects to the kenerosity of showmen and the debt which the pommunity owes to them. Protestant, Catholic and Jewish clergymen occupied places at tie speakers table. ixchonges Hold Parties SAN ANTONIO— Chrislmii-s parties were eld here at both Latin American film exiiiUMJhanges. Clasa-Mohme had its December 19. liiin vhile the Azteca office force exchanged iresents December 23. Refreshments were lerved visitors at both parties. Bonus checks li'^Birere given all employes. SAN ANTONIO Tntrmtatr rlrrull here ha.s In.stalled kpeclal . . boottt-s at all Its local theatres for the hale of Chrl»tmii.s Klft book.s were given away an prizes at the Frederlck-sburK Road and Trail drlvc-ln.s nliiKC show attraction pluyInK at a film houAC wa.' the "DIublo'.s Pit of Black MnRlc." which opened Saturday (20) at the Prince for a three-doy enKUKemcnt along with the regular picture program. Waller Grubb recently took over on new .secretary In the Interstate publicity department here. He played host the other day at hl.s riuich near Hondo, with H:rlc Brendler, Broadway Theatre manager; Lynn Krueger, Majestic manager, and Jack Chalman. Interstate publicity manager here, making up a hunting party. They bagged one doe. Kitty DuSold, Texa.s cashier, acted a.« Santa Clau.s' helper during her off duty hours, selling greeting cards to her friends . . . Martin Villapadierna, State projectionist. Is in a southside nursing home following a recent Illness. Lee AroiLsteln, manager of the Palace, has been elected a director of B'nai B'rllh Lodge The management of the 211 for 1953 . . . Olmos Theatre admitted all local barbers and their wives free to see "Walt 'Til the Sun Shines, Nellie" during its Christmas week run at the neighborhood house. A $15,000 fire, blamed on defective wiring, destroyed the Roxy Drive-In here Monday night 1 15 1. Manager W. T. Yett was the owner and operator of the Pleasantnn road ozoner . Novy. head of Trans-Texas Theatres, Austin, recently purchased the Majestic Theatre, Fort Worth, from Interstate circuit . are now over 112,000 television sets operating in the San Antonio- Bexar county area. The Texas, a 550-seat theatre at Haskell, was destroyed by fire December 15. The early morning blaze was put out after a two-hour AN OPEN LETTER TO ALL SHOWMEN . battle by volunteer flrcflithters Caase of the fire was not learned, but the extent of the lofui wax over 175,000 Owner of the houM wax Theatre EnterprUes of DaUaa. B. L. Haley was the theatre manager VUltorm to Ctaaa-Mohme were H. A. DanlcLs. Tcxn.'i. Seguln, and Alameda, Cryitlal City, and Mr and Mrs. Alva Strait, who recently took over the Runge. Runge. Strait is an electrician by trade and halls from "Cartas a Ufemla" Is Corpus Chrlstl . . . Cla-sa-Mohme's New Year's release. The fUm Also visiting was .screened here recently . . . were Billy Rau, Alamo Booking Center. Alamo Heights: William Slaughter. R&R United. Dallas; Lewis Ule. R&R United. Laredo; Miguel Benitez sr. and sofls Junior and Reynaldo. opera.ors of the National Theatre and Benitez circuit. Weslaco, and Ben Dwyer, who has been an exhibitor In Nordhelm for 20 years and who started playing Spanish pictures this month at his Kay Theatre there. .ManaRcr Jewell Tniex of Azteca Fllm.s here stated that "Amor Perdido" iLost Love), which was the Thanksgiving week attraction at the Alameda, Ls continuing to do top baslness in this territory . . . David Young Jr., who manages the two Young theatres In Brownsville, is an outstanding sportsman and hunter of south Texas. He recently purchased a new Belgian-made over-and-under shotgun with which he is getting his limit of ducks everytime out . . . Op>ening at the Josephine Theatre on Christmas day is "O. Henry's Full House" ... It was learned that 20th-Fox may soon open a branch office in Houston. To Produce "Man Named Peter' Samuel G. Engel will produce "A Man Named Peter" for 20th Century-Fox. The film will be based on the biography of Peter Marshall, Scottish immigrant who rose to become chaplain of the U.S. senate. It was written by his wife, Catherine Marshall. . . ! REMEMBER THE GOOD OLD DAYS? R. M. SAVINI Back in early 1933, we started Astor on the big reissue road which resulted in a great success for us and our franchise distributors. As a re.sult. the reissue was born and other Independents followed suit tabbing Astor. the "Father of the Reissue." A great part of this success stemmed from the good old showmanship days! . many of you showmen remember the thrill it was to plan a small exploitation campaign and be rewarded with above normal business—and the cost of this campaign—practically nil compared to the grosses. Believe me. we are not preaching, but bringing back fond memories of days gone by that can very well be again. Back in those days, copy like—"Back BY POPULAR REQUEST . HUNDREDS OP PATRONS DEMANDED THE RETURN OF THIS GREAT MOTION PICTXTEiE"-and backed by a little honest showmanship, ALWAYS scored top results at your boxofflce! IT CAN HAPPEN AGAIN—AGAIN and AGAIN. Good motion pictures, like are worth repeating over and over again, especially when you can good stage plays, snare a big reissue at a fair rental leaving a larger profit. i^appv ileU) gear ASTOR—302' 1 So. Norwood Sf.— Dallas DIXIE FILMS—218 S. Liberty St.—Nc" Orlcons ASTOR—408 So. 2nd St.—Memphis Sincerely, R. M. Savinl. President ASTOR PICTURES CORP. 130 West 46th St.. N. Y. C. .SBOXOFFICE December 27. 1952 76-A