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Boxoffice-December.20.1952

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• -.X ^^>' ..^^ « ^ ^eu "/w-i* Take advantage of the tremendous buying power of BOXOFFICE readers. Reach this wonderful market at a cost you can afford. Tell and sell to the many buyers in your own territory who cue always in the market for something. Practically every exhibitor you know reads BOXOFFICE. If you need help in wording your message, ask us. No charge. BOXOFFICE Published Weekly in 9 Sectional Editions 92 BOXOFFICE :: December 27, 1952

fc__ I Iiold!> I 01(OfflCEfi)rJDi1J]]i?llJD5 le EXHIBITOR HAS HIS SAY ABOUT PICTURES ALLIED ARTISTS B^irri'd (AA» — Lio Gorcey. Huntz Muijorle Reynolds. This Is by far the [of the Bowery Boys' pictures. They arc as Kooct as Dean Miutln and Jerry and they draw customers practically as Why theatres In larger cities don't these pictures Is a mystery to me. It Is because Allied Artists Is a small ay. I believe they would gross better on the.se pictures thajj some that are by the larger studios. Business wa-s good. Weather: Fair.—Jerry B. Walden, Theatre, Seagoville, Tex. Small-town rural patronage. COLUMBIA First Time, The (Col)—Robert Cummlngs, irbartl Hale, Bill Goodwin. F^om the raves got I'm sorry we missed this but Melba id I had to go to Denver to see about getig a young mother into a TB sanitarium id we didn't get back in time to see the ature. Doubled with "Hit the Hay" (Col) r fine business and a program which made lem look me up to tell me about it afterirds If you need a sure-fire combination have it here. Played Sun., Mon., her: Rain.—Bob Walker, Umtah iicatrc, hruita, Colo. Small-town and rural itronage. Marrying Kind, The (Col)—Judy Holliday, Ido Ray, Madge Kennedy. A miserable flop t the boxoffice. An all-time low. It's a good icture—but not good for our situation. Played rl.. Sat. Weather: Good.—Bill Brooks, Librty Theatre, Hailey, Ida. Mining and faxmig patronage. METRO-GOLDWYN-MAYER Biz Hangover, The (MGM)—Van John- )n, Elizabetii Taylor, Percy Waram. Disppointing. I thought that Van Johnson I id Elizabeth Taylor would help but unjrtunately it failed to go. Picture has some ood humor but appears to be thrown totther quickly. Unusual, especially for MGM, company which specializes above all others 1 detail. Played Wed., Thurs. Weather: lain.—G. J. Forhan, Montcalm Theatre, lull, Que. Small-town and rural patron- •ge. Devfl M.ikes Three, The (MGM)—Gene Celly, Pier Angeli, Richard Rober. Gene eally brought people out to our theatre. »Iore of them came than for "An American n Paris." Many veterans who had fought iround Munich recognized every bit of the «enery. Comments complimented the pic- .ure highly. Weather: Cold.—Jerry B. Wallen. Crest Theatre, Seagoville, Tex. Smalltown and rural patronage. Father's Little Dividend (MGM)—Spencer rracy, Elizabeth Taylor, Joan Bennett. Ex- (.Uent family fare. Tracy never fails to get ^m in and he always pleases. Played Fri., i.. Sun. Weather: OIC.—Frank E. Sabin, ijestic Theatre, Eureka, Mont. Small-town rural patronage. 'earless Fagan (MGM)— Janet Leigh, leton Carpenter, Keenan Wynn. In lookaround for a Sf)ot for this comedy, I decided it wasn't too long for part of the u.siial double-bill fare on Frldny-.=;;i' .i i.iy. go that was where it went. The kul ; me it up and the grownups liked It, too. It pulled a little better than I expected. Pagan U here to stay If MGM wants to make a series ilmllar to Univcr.sal'.s "Francis," "Bonzo" and "Ma and Pa Kettle." I can use all they make. Weather: Cold.— I. Roche. Vernon Theatre, Vernon, Fla. Small-town and rural patronage. It's a Bir Country (MGM)—Ethel Barrymore, Gary Cooper, Van Johnson. Every theatre should play a picture like this at lea.t once a year Just to help remind the public what a great country we have. We failed to find one customer who didn't like this picture. We are so apt to take the good things in the U.S.A. for granted: it's good to be reminded of them occasionally. Played Sun., Mon. Weather: O.K.—C. L. Jensen, Esmond Theatre, Esmond, N. D. Small-town and rural patronage. Pandora and the Flying Dutchman (MGM) James Mason, Ava Gardner, Nigel Patrick. Excellent color photography and Interesting Extra Effort Paid Off This Time pODEO (AA)—Jane Nigh, John Archer, Wallace Ford. Seemed to me that this was just another picture but who am I to argue with the tastes of Fruita's movie lovers? They ate it up and I basked in the glory of their praises. Gave us the biggest gross we ever had from Monogram (pardon me . . . Allied Artists). Be sure yon see their window cards. I plastered the town and then put them on poles all over the rural area. Doubled with "Triple Cross" (A.\) which made a fine program. I made small cutouts of a rider on a bucking horse and hung dozens of them under the marquee. The wind made them buck and it drew lots of attention. It has a million selling angles. Played Fri., Sat Weather: Windy.—Bob Walker, Uintah Theatre, Fruita, Colo. Small-town and rural patronage. Story BUT—no business. I had 19 customers on the second night. MGM pictures are too "g(X)d" for my audience. Apparently, to enjoy themselves, they don't want to tliink too much. Played Mon., Tues. Weather: Normal, —K. R. Corkum, Cross Theatre, New Ross, N. S. Small rural community patronage. (MGM)—Van Johnson, Washington Story Patricia Neal, Louis Calhern. E-x-c-e-1- 1-e-n-t! Everyone should see this timely motion picture—and every exhibitor should play it. But—a word of caution—advertise it strictly as a political film. Our business was very good. Weather: Fair.—Jerry B. Walden, Crest Theatre, Seagoville, Tex. Westward the Women (MGM)— Robert Taylor, Denise Darcel. Hope Emerson. Different In that women were the "heroes." All this lacked was color. It will please those who come and, of course, the nimiber is "up to you." Played Mon.. Tum. Weat) 't: Cool.— K. R. Corkum, CroM Ttumtn, N-w Rom, N. S. Small niral community jwtronage. PARAMOUNT ^ .,„ -! I - Piinkln fr' !- " A :rr-. !«,:, ti: : .1 rnrill . trailer doca lis b

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    launch Feldmon annivertary drive. L

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    COSMOUUUN Co\umn'»st Syn dica^ed H

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    MOTION PICTURES! ^ ^f T PRODUCTION

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    (OSli I Otnctt: ; Ita : 282 ; TTie

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    ! without 1 As Hollywood . . Genera

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    20th Century-Fox has invested n 00,

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    Sensation Of The Industry! Ernest H

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    ecause world acclaimed best-sellers

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    I I theatre I $33 MILLION IN DAMAGE

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    PARAMOUNT "^m SALUTES fill Burt Lan

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    PARAMOUNT SALUTES Shirley Booth as

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    eedej PARAMOUNT SALUTES ns tn 5l. T

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    PARAMOUNT SALUTES Hal Wallis j| pro

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    , //' WITH ALL POSSIBLE PRIDE Param

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    ' Universal Chiefs Lay Plans for Ch

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    k HERO! Ot 4 Great American Adventu

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    Orric€ or tft PacsiOfor Dear San:

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    BOXOFFICE BAROMETER Thit chort rcco

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    ' fully Now '. readers velopments,

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    ' added *&- J Q Larry Levy Hits Har

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    A Stction of December 20. 1952 wt T

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    L Kansas Dkckmiikk 20. |«)S2 The M

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    ^ess ilinies lo p on 19s piijui M w

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    lU THE 'FEATURE-VALUr SHORT PRODUCT

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    JUNIOR IS SO *'-'"* - M' «^, • ]

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    I from |^^^9 BEST IN THE BUSINESSj^

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    *»tu iiilli Slices 1 Sen t; f ages

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    's ; lolMmj I j • : December 1 ki

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    ' I Two »n»il|i s "Fiiii atllel l

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    NATIONAL PRE-SELLING GUIDE A report

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    ' NATIONAL PRE-SELLING GUIDE WARNER

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    «leli»,; 1 n& 'fe, aitivl i'll'Sl

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    \i% THE SPUT-APCRTURe TEST — THE

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    ' ' ' DENVER—The ours lOtSlayii;,

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    e^' is to? ^' ol Motioi) i icipatio

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    I lax «1. Cil. t« inn to link; pe

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    \l\ THE SPUT-APEKTURE TEST — THE

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    \fi THE SPUr-APERTURE TEST —THE M

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    I LUBBOCK. , SEASON i.^1 h t Llns T

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    i Mrs. 'Ptii l-poif;;; ' here fc il

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    ! hlttee, fHenry Greenberger J I ge

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    \f% THE SPLIT-APERTURE TEST — THE

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    li 1 m* I SPRINGFIELD, *r *Ct i Slo

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    »Mk, ' High d(JS I """politj,. *,

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    1 I ', ! unit ' BOSTON— I I ment

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    m THE SPUr-APBRTURE TEST —THE MOS

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    i 7' I the leatre.ir, itanopf-,,, i

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    I . Mabel k Add 30 Members MONTREAL

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    I [ Arthur i Calhern. tng flMficE(I

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    Mu^tttpnUym onolyilt ot lay and tra

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    + Very Good; • Good; ~ Foir; - Po

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    Kim 206 REPUBLIC * ii Wallir, . g .

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    I 5-29-52 rll Mfel>"*< lliXO By com

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    )pinions on Current Productions; Ex

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    . aUcago ' ;ikail.ibic > Imnrarice

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    Uxt rMton liclunt Jfuiuul 7 Jon. 1

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    . . competitive ^ it ^.|| REVIVE HO

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    THE YEAR OF PARAMOUNT'S NEW CONCEPT

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    ),Mille's "The Cireatest Show On fh

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    )ie to the screen widely publicised

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    [(vvmanship meet the challenge of (

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    Newsreel Is Missed When You Drop It

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    1 ,-*' INEW-YEAR-RIGHT TIP I le fac

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    ^J and 11 fan •^(i^-r. _ ^ hi WHE

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    12 FIRST QUARTER RELEASES REACH A H

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    7tm}un€€4 FEEL THERE IS NO FINE

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    . ceive 1 ; ulwill ' r.tribution %h

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    ; . : -.t^ w>th HUGH O'BRIAN CAROLE

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    The story of a flame named Ruby ...

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    'P^VtRAg-p BOXOFFICE BAROMETER Thu

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    1 CHESTER FRIEDMAN i^lHL EDITOR HUG

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    Merchant and Paper Give Theatre Co-

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    Stencils on Sidewalk With Bread Cru

  • Page 185 and 186: Navari Bros. Suit Placed On Februar
  • Page 187 and 188: . . Ben . . Minor . . Jack Communio
  • Page 189 and 190: 1 Basil . . Theatres; Clayton Eastm
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  • Page 193 and 194: ! Alaska—Cindy p EWS AND VIEWS OF
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  • Page 199 and 200: . . Tony . . The MPTO Grievance Uni
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  • Page 203 and 204: inancing of Drive-ins Basy in Minne
  • Page 205 and 206: NTS Staffs From Seven Branches Conf
  • Page 207 and 208: [ ' HART BEATS IN By HARRY HART TAM
  • Page 209 and 210: . . . . Forty-five MEMPHIS Ti;Nr ::
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  • Page 215 and 216: ^i Big D Manager Plays Santa to Chi
  • Page 217 and 218: , tof^lcate I Ray . . Louis . . The
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  • Page 221 and 222: I tig Campaigns Help pombal Xmas Sl
  • Page 223 and 224: . . . Eddie . . RKO's . . W. Ir. ii
  • Page 225 and 226: Rot. «.t Dillon Krepps Buys 'Siars
  • Page 227 and 228: . . Marjie . . . Lester Cattle Town
  • Page 229 and 230: . . Shirley . . Miss . . The " lii
  • Page 231 and 232: . . Although 'Battle Zone' Is Best
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  • Page 235: . . . John . . Two . . K. . . Notio
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  • Page 241 and 242: . Rep WB "isi pH Very Good; + Good;
  • Page 243 and 244: I Mias. C. I^RAMOUNT laf Boora (101
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  • Page 247 and 248: .:j ' )pinions on Current Productio
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