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Boxoffice-December.20.1952

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cloi"<br />

The EXHIBITOR HAS HIS SAY<br />

(Continued from preceding pagej<br />

and Norman Krasna have proven themselves<br />

a good production team. They have given us<br />

a comedy, a drama and now an action film<br />

and all of them have been excellent. This<br />

picture kept my customers completely captivated<br />

through its two hours of running time.<br />

But it would have been better if it had been<br />

In Technicolor. Weather: Excellent.—Jerry B.<br />

Walden. Crest Theatre, Seagoville, Tex.<br />

Small-town and rural patronage.<br />

SUughter Trail fRKO)—Brian Donlevy, Gig<br />

Young, Virginia Grey. This is the worst exhibition<br />

of a western picture we have had<br />

for a long time. There were a couple of nice<br />

western songs but they sang them all the<br />

way through and by the end of the show<br />

everybody in the theatre was pretty well fed<br />

up. Played Thurs., Fri., Sat. Weather: Cold.—<br />

Tom Hetherington, Musicland Theatre, Kaslo,<br />

B. C. SmaU-town and rural patronage.<br />

Thing From Another World, The (RKO)—<br />

Kenneth Tobey, Margaret Sheridan, James<br />

Young. One of the greatest pictures in the<br />

history of the movies. We had a full house.<br />

William Taylor, State Theatre, Brooklyn,<br />

N. Y. Neighborhood patronage.<br />

REPUBLIC<br />

Colorado Sundown (Rep)—Rex Allen, Mary<br />

Ellen Kay, Slim Pickens. Rex Allen does as<br />

good a job of "cowboying" as any of the<br />

others. He gets the kids but darn few adults.<br />

Played Tues., Wed.—Frank E. Sabin, Majestic<br />

Theatre, Eureka, Mont. Small-town and rural<br />

patronage.<br />

20th CENTORY-FOX<br />

Half Angel (20th-Fox) — Loretta Young,<br />

Joseph Cotten, Cecil Kellaway. Very good.<br />

Many laughs. Customers okayed it. Good<br />

"biz." Played Fri., Sat., Sun.—Weather: O.K.<br />

—Frank E. Sabin, Majestic Theatre, Eureka,<br />

Mont. Small-town and rural patronage.<br />

Lost Planet Airmen (Rep)—Reissue. Tristram<br />

Coffin, Mae Clarke, Don Haggerty. If<br />

this were a serial it would be fine . . . but<br />

brother! Too fantastic for everybody, actually<br />

to the point of absurdity. They did not<br />

go for this one. Played Wed., Thurs. Weather:<br />

Cool with rain.—G. J. Forhan, Montcalm Theatre,<br />

Hull, Que. Small-town and rural patronage.<br />

Kangaroo! (20th-Fox) — Peter Lawford,<br />

Maureen O'Hara, Finlay Currie. This one is<br />

a little disappointing. It has a few in the<br />

cast whose English is hard to understand.<br />

But, outside of that it is okay. Played Thurs.,<br />

Fri., Sat. Weather: Snow.—Harold Bell,<br />

Opera Hou.se Theatre, Coaticook, Que. Smalltown<br />

and rural patronage.<br />

Rose of Cimarron (20th-Fox)—Jack Buetel,<br />

Mala Powers, Bill Williams. A "sleeper" for<br />

us. I took a chance on this one and cleaned<br />

up. It's a fair picture with good action.<br />

Played Sun., Mon., Tues. Weather: Good.<br />

Bill Brooks, Liberty Theatre. Hailey, Ida,<br />

Mining and farming patronage.<br />

We're Not Married (20th-Fox) — Ginger<br />

Rogers, Fred Allen, Marilyn Monroe. Movie<br />

stars a-plenty is what this superb picture<br />

has. Around Seagoville the patrons like<br />

movies with a lot of lop stars in them . . . and<br />

this was just for them. Our business was<br />

excellent and maybe the reason for this was<br />

becau.se Marilyn Monroe was in the film.<br />

Everybody around here has gone "plum"<br />

crazy over her. Weather: Fair.—Jerry B.<br />

Walden, Crest Theatre, Seagoville, Tex.<br />

Small-town and rural patronage.<br />

UNITED ARTISTS<br />

High Lonesome (UA)—John Barrymore jr..<br />

Chill Wills, John Archer. First thing we've<br />

had Chill Wills 111 .since he was here during<br />

the Movietime toiu-. As we expected this<br />

oldie did better than average business. It is<br />

a mighty well made feature and surprised<br />

everyone who came. Certainly worth using.<br />

Played Fri., Sat. Weather: Nice.—Bob Walker,<br />

Uintah Theatre, Fruita, Colo. Smalltown<br />

and rural patronage.<br />

Ring, The (UA)—Gerald Mohr, Rita Moreno,<br />

Lalo Rios. This is a Mexican feature<br />

with fair entertainment value. We doubled it<br />

with "High Noon" (UA). Played Wed., Thurs.<br />

Weather: Cold and clear.—Al Hatoff, Park<br />

Theatre, Brooklyn, N. Y. Neighborhood patronage.<br />

UNIVERSAL-INTERNATIONAL<br />

Has Anybody Seen My Gal (U-D—Charles<br />

Coburn,, Piper Laurie, Rock Hudson. Good<br />

little family picture but not a top-bracket<br />

film. Played Sun., Mon.—George Kelloff, Ute<br />

Theatre, Aguilar, Colo. Small-town and rural<br />

patronage.<br />

Horizons West (U-D—Robert Ryan, Rock<br />

Hudson, Julia Adams. The only fault I can<br />

find with this motion picture is its title.<br />

Couldn't they have picked something better<br />

than this? The one they had before—"The<br />

Texas Man"—would have been much better.<br />

Our business was excellent and the acting in<br />

the film was good but roles of this type for<br />

Robert Ryan will ruin his popularity. However,<br />

I suppose someone has to play them.<br />

Weather: Rainy.—Jerry B. Walden, Crest<br />

Theatre, Seagoville, Tex. Small-town and<br />

rui-al patronage.<br />

Lost in Alaska (U-I)—Bud Abbott, Lou<br />

Costello, Mitzi Green. This was a good Abbott<br />

and Costello picture. However, it brought us<br />

only average midweek business. Played Thurs.,<br />

Fri. Weather: Indian summer.—Herman<br />

Perkins jr.. Alpha Theatre, Catonsville, Md.<br />

Small-town and rural patronage.<br />

No Room for the Groom (U-D—Tony Curtis,<br />

Piper Laurie, Don Defore. The trailer<br />

does a fine job of ruining this picture. Why<br />

the companies don't pay more attention to<br />

the trailers, I don't know ! Played Tues., Wed.,<br />

Thurs. Weather: Pair and warm.—Dan Guest,<br />

Tower Theatre, Wichita Falls, Tex. Suburban<br />

and city patronage.<br />

Phantom of the Opera (U-I)—Reissue.<br />

Still Sure That This One<br />

Deserves Exploitation<br />

JUST FOR YOU (Para)—Ring<br />

Crosby,<br />

' Jane Wyman, Ethel Barrymore. With<br />

the very good date I planned on a smash<br />

opening for this picture. I used threesheets<br />

in our lobby with spotlight on<br />

them. Also in the lobby 1 put autographed<br />

stills in frames which I secured<br />

from the Paramount studio in Hollywood.<br />

Outside on the boxoffice I pasted cutouts<br />

from six-sheets. In our newspaper I inserted<br />

various small ads throughout the<br />

want ad columns. I put out big specially<br />

printed handbills. But—the picture<br />

flopped! On the first night there was<br />

rain and a big program was being put<br />

on in the church. On the second night<br />

there was a ball game at the schoolhnuse.<br />

But, as far as the picture is concerned,<br />

it was superior. Bing Crosby was very<br />

good, but the person who did the superb<br />

job of acting was Jane Wyman. She is<br />

good at anything she undertakes. I would<br />

vote for her as the top-money actress.<br />

This film has everything in it to please.<br />

Play it by all means! Weather: Terrible.<br />

—Jerry B. Walden, Crest Theatre, Seagoville,<br />

Tex. Small-town and rural patronage.<br />

Nelson Eddy, Claude Rains, Susanna Foster.<br />

We played this picture in Kaslo about four<br />

years ago and it was so good that we thought<br />

we'd try it again. And again we had wonderful<br />

crowds. This goes to show that people<br />

want to see good old pictures instead of some<br />

of the new "corn" Hollywood is putting out<br />

now. Played Mon., Tues., Wed. Weather;<br />

Cold.^Tom Hetherington, Musicland TheatrCj-<br />

Kaslo, B.C. Small-town and rural patronage.<br />

Reunion in Reno (U-I) — Mark Stevei<br />

Peggy Dow, Gigi Perreau. This is a fine llttup)<br />

comedy-tearjerker that should be welcome<br />

any calendar . . . but it didn't make its wi<br />

for us. First failure from Universal in som^i i

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