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Boxoffice-December.20.1952

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. . OUie<br />

:<br />

December<br />

ATLANTA<br />

n frozen<br />

sprinkler head caused a sprinkler<br />

- system to go off in the Rialto at Atlanta<br />

recently (16), spraying five rows of theatre<br />

seats and bringing five companies of fii-e<br />

fighting eqiupment roaring to the scene. The<br />

alarm occurred about 10:30 a.m.. 30 minutes<br />

before the theatre s first screening of the day.<br />

It was empty at the time. Damage to the<br />

seats and a roof through which the water<br />

poured was caUed neglible by Bob Moscow,<br />

manager. The theatre was operating on<br />

normal schedules later in the day.<br />

Jack Lancaster, son of Rose Lancaster of<br />

Astor Pictures, home on a Christmas furlough<br />

from the marine base in Florida, will<br />

ABC<br />

THEATRICAL ENTERPRISES<br />

ATLANTA<br />

JACKSONVILLE<br />

Phone ALPine 7887 Phone 5-9227<br />

P. 0. Box 1345 P. 0. Box I<br />

BUYING<br />

BOOKING<br />

AGENTS<br />

K. J. (Hop) Barnes<br />

C. B. (Cliff) Wilson<br />

Karl (Bud) Chalmon<br />

R. A. (Rex) Morris<br />

"10 NIGHTS N DEMPSEY<br />

A BAimOOM"<br />

/ICMr im?<br />

PICTURES<br />

in:%rii: .i-:iAiLi.Jtmtti:tns<br />

WM.S.HART:.<br />

EVERY INCH « IMN'<br />

MTBE GOOD §i?:<br />

OLD SONGS<br />

MONEY MA6WET<br />

^ BOBBIE!<br />

\m nut TKiiR<br />

OUTIHSIIIPSTICII<br />

SNUBPOLLiRD<br />

COMEDY<br />

TODDT PICTURES CO.<br />

report to a marine station in Puerto Rico<br />

January 1 . . . Johnny Long, Dixie Theatre,<br />

East Gadsden, Ala., was on Filmrow booking<br />

. George Jones, Universal, and wife celebrated<br />

their 25th anniversary.<br />

James C. Mensen of the Garden Drive-In<br />

at St. Petersburg sold out his interest to J.<br />

E. Jackson and Mark S. Cummins . . .<br />

Thomas<br />

Lucy have dissolved their partnership in<br />

Exhibitors Service Co., Jones will handle<br />

bookings for 14 accounts from his home at<br />

1586 Bridlewood Circle, Decatur, and Lucy<br />

will continue to operate as Exhibitors Service<br />

at 189 Walton St. NW.<br />

Norma Brower, U-I resigned prior to impending<br />

motherhood. Janet Marks also resigned.<br />

The U-I Christmas party was held<br />

at Jennings on December 19 . . . The<br />

girls<br />

of Metro gave a Christmas luncheon party<br />

in the Paradise room of the Henry Grady<br />

hotel . . . Doris Gafford went home to Thaxton.<br />

Miss., for the holidays . . . MGM employes<br />

on vacation: Dick Smith, cashier;<br />

Russell Gauss, manager and Betty Jo Clayton.<br />

George Roscoe, Columbia manager, was on<br />

a vacation . . . The Columbia Christmas<br />

party was held in the office Friday . . . Manager<br />

Brauer of Republic returned from a trip<br />

to Savannah. On vacation were B. G. Hopkins,<br />

with his family, to Knoxville. Tenn.; Sid<br />

Reams, visiting his daughter in Columbus,<br />

Ga., and James Cronin.<br />

. . .<br />

Warners' Christmas party was held Friday<br />

(19) at Mammy's Shanty . Williamson<br />

and his family spent Christmas in Houston,<br />

Tex Dorothy Morris was married<br />

recently.<br />

Bill Coleman, MGM publicist from Dallas,<br />

was at the Variety Club. Bill put on the<br />

"Gone With the Wind" premiere here in 1939<br />

. . . "Dusk to Dawn" shows is spreading among<br />

drive-in theatres. Bernie Rubin of Imperial<br />

Pictures in Cleveland, Ohio, is credited with<br />

originating the practice. From 7 to 8 features<br />

are played on the Saturday all-night<br />

shows, and all patrons who remain till dawn<br />

received coffee and doughnuts free. Dixie<br />

Drive-In Theatres of Atlanta tried out the<br />

idea at its drive-in at Savannah, and results<br />

were 25 per cent above normal business.<br />

^^ t^.<br />

FOLLOWS THE FLEET — Lindsey<br />

Jones, former booker at the U-I exchange<br />

in Atlanta, keeps up to date on film industry<br />

developments by reading BOX-<br />

OFFICE aboard his ship, a submarine<br />

tender in the Pacific fleet. Jones returned<br />

to the navy base at San Diego recently<br />

following a three-week leave spent at<br />

his Atlanta home.<br />

Exhibitor's Dog Wins<br />

BEARDEN, ARK.—L. Brazil jr., owner of<br />

the New Theatre here, said his dog Blue won<br />

the first tree at the Clark county. Ark., coon<br />

field trial held here early in December. Brazil<br />

also said that since Rod Cameron's visit here<br />

with the Movietime tour in May it came as<br />

no surprise to him that Cameron was voted<br />

most-popular actor by Bearden voters in the<br />

recent Arkansas Movie Ballot contest.<br />

Fire Destroys Alicia Theatre<br />

ALICIA, ARK.—The Alicia Theatre, operated<br />

by Ben R. Bush and Carl Polston, was<br />

destroyed in a $20,000 fire December 17.<br />

Send for Samples<br />

Special Bargains in Bags, Boxes and<br />

Concession<br />

Trays.<br />

ATLANTA POPCORN SUPPLY<br />

146 Wolton St., Aflonfo, Ga.<br />

CYCL@RAMIC<br />

Cusfom Screen<br />

GIVES YOU<br />

"CEMTER SEAT VISIOH"<br />

From every seat in the house!<br />

ELIMINATES GLARE AND DISTORTION!;<br />

GIVES AMAZING NEW DEPTH!<br />

PERFECT SOUND TRANSMISSION!<br />

NO PERFORATIONS!<br />

WIL-KIN THEATRE SUPPLY, Inc.<br />

AHonlo, Georgia—Charlode, N. C.—Jacksonville, Fla.<br />

"Iverything for the theotie except lilm"<br />

6 — LUM & ABNERS<br />

BOOK THEM NOW!<br />

'^<br />

A Jack Wm. Volion Production<br />

'<br />

Pioouced D» e[N HERSH . Uiiei-t'i] t" NtQH<br />

ASTOR PiaURES CO. of Ga.,<br />

Inc.<br />

Main 9845<br />

163 Walton St. Atlanta, Go.<br />

See us for— _ _,.<br />

, P,oor Mat for Every P-pose<br />

Beauty, Satety, Fatigue<br />

FOR; ENTRANCES. AISLES. CONCESSIONS<br />

NATIONAL FLOOR PRODUCTS CO.<br />

Southern Office—Atlanta, Go.<br />

66 BOXOFFICE<br />

:<br />

27. 1952 jlOXOFncE

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