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Energy Systems and Technologies for the Coming Century ...

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Age <strong>and</strong> sex distribution (<strong>for</strong> new-car-purchasers)1000900800700600500400300200100018 ‐ 19 20 ‐ 29 30 ‐ 39 40 ‐ 49 50 ‐ 59 60 ‐ 69 70 +FemaleMaleImportant factors when deciding which car to purchaseIn order to get a picture of <strong>the</strong> parameters that are most important <strong>for</strong> <strong>the</strong> car purchasers,respondents were asked about how different vehicle characteristics governed <strong>the</strong>ir carpurchase decision.The valuation scale varies from 1 (not important) to 6 (very important).Important factors governing <strong>the</strong> choice of a new carSafetyReliabilityFuel consumptionHold on <strong>the</strong> roadDriving pleasurePurchase priceCom<strong>for</strong>tSpaciousnessDesign/imageLoss of valueAccelerationBr<strong>and</strong>0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 5MaleFemaleIn general, safety has top priority closely followed by reliability. These factors arefollowed by fuel efficiency, road grip <strong>and</strong> driving pleasure.In <strong>the</strong> low-rated factors are acceleration <strong>and</strong> br<strong>and</strong>. Also resale price <strong>and</strong> design havelow importance. It should be noted that <strong>the</strong>re were no restrictions in <strong>the</strong> questionnairemeaning that respondents were <strong>for</strong>ced to assign a low priority to some characteristics. Inprinciple, all could be given top priority. Thus, assigning low importance to a factorPage 6 of 12Risø International <strong>Energy</strong> Conference 2011 Proceedings Page 327

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