Energy Systems and Technologies for the Coming Century ...

Table 4-1 Illustration of car purchaser's attitudes to car driving and environmentalproblemsNote: Classes were identified by SAS proc class. Respondents were asked state to whatextent they agreed to the above statements. 'Yes' and 'No' reflect if they agreed more orless compared to the average for all three groups.Table 4-2 Segmentation applied in final estimationsEnvironmentalistSegmentLike carsand cardriving.. I often consider how I do something about it. Yes NoIt does not matter what car I choose, it disappears in the crowd. No YesI would like to choose a car that damages the environment less. Yes NoI would like to damage the environment less when I am driving. Yes NoThe topic environmental impact from cars is irrelevant to me. No YesI like to drive. No YesFor me, the car is only a means of transport. Yes NoIt is important for me to ride in a car I like. No YesIt does not matter to me what car I drive in. Yes NoMy car also expresses something about myself. No YesWith my car, I can separate myself from others. No YesI want a car that not everyone else has. No YesI noticed which car other people drive. No YesNumber of respondents 4405 933‐ Milk Often‐ Meat Often‐ Bread OftenBuy organic milk often orregularlyBuy organic milk seldomor neverEnvironmentalist 2774 1631Car lover 468 4655 SP estimationsThis subsection shows the main results of the estimation of the model.In order to improve the model fit of the model, respondents were divided into foursegments according to attitudes towards environmental issues and actual behaviour. Heremeasured as the frequency of purchasing organic milk.Page 8 of 12Risø International Energy Conference 2011 Proceedings Page 329