2009 Performance Accountability Report Vol. 2 - Maryland Higher ...

Explanation Required
Objective 3.1 – Increase the yield rate of applicants who enroll from 43% in 2004 to 50% in FY
2009.
The university’s yield rate in FY 2008 was 43%, down from 49% the previous year and
at its lowest point in the last four years.
BSU Response
As noted earlier in the institutional assessment, Bowie State University has implemented a
number of initiatives to enhance the institutional yield rate in the future, including hiring a
Director of Admissions in March 2009. The new director brings over ten years of managerial
experience to the office and will be able to devote 100% of his attention to managing the day-today
operation.
In addition, BSU is enhancing its ability to utilize technology to address the University yield
rate. This includes the full implementation of our automated application that loads into
PeopleSoft thereby increasing our communication with prospective students and applicants and
expediting our admissions decisions. The enhanced and expanded marketing capability of our
software modules through Education Dynamics will also increase our ability to engage with
applicants and admitted students.
Finally, BSU also has engaged in a number of programmatic changes. The University has
expanded the Summer Bridge Program. Over 150 students have enrolled for the summer 2009
program as compared to 50 for the summer 2008. The yield rate from this program has averaged
over 80% and will have a positive impact on our overall yield. In addition, the placement
testing, orientation and registration programs for the summer have collaborated and coordinated
their effort resulting in a more efficient and effective process for enrollment of new students.
Finally, Residence Life has initiated a new lottery system which will increase availability of oncampus
housing for new BSU students.
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