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B2B Integration : A Practical Guide to Collaborative E-commerce

B2B Integration : A Practical Guide to Collaborative E-commerce

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74 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

Security — The portal server should provide a comprehensive security<br />

architecture that encompasses access control, cryp<strong>to</strong>graphy-based privacy,<br />

digital certificates, secure socket layer (SSL) and user authentication.<br />

Connection layer<br />

The portal server has <strong>to</strong> provide a connection layer through which<br />

structured and unstructured data can be retrieved from data marts, data<br />

warehouses, databases, e-mails, internal applications, legacy systems<br />

and external cus<strong>to</strong>mer feeds.<br />

3.3.3. Portal oriented integration and <strong>B2B</strong>i<br />

Portal oriented integration is not as complex and expensive as other<br />

integration patterns. Several small <strong>to</strong> medium size companies are using<br />

this integration pattern for <strong>B2B</strong>i <strong>to</strong> avoid the much sophisticated and<br />

involved integration of back-end systems. Through portals, a company<br />

can provide a Web interface <strong>to</strong> their key business systems such as ERP,<br />

CRM and other legacy systems.<br />

Portal oriented integration fails in most cases <strong>to</strong> achieve true <strong>B2B</strong><br />

integration. Most portals do not have sophisticated business process<br />

management <strong>to</strong>ols built in which the transfer of data based on business<br />

events can au<strong>to</strong>mate.<br />

We have covered all the integration challenges and their workarounds<br />

for vertical portals in the chapter on <strong>B2B</strong> e-marketplaces and<br />

collaborative networks.<br />

3.4. Application Oriented <strong>Integration</strong><br />

Application oriented integration involves the direct application-<strong>to</strong>application<br />

(A2A) integration of cross-organization and cross-platform<br />

application over a network. This type of integration is usually<br />

synchronous in nature. Application oriented integration can range from<br />

cus<strong>to</strong>m code (COBOL, C++, Java) <strong>to</strong> application programming interfaces<br />

(APIs) <strong>to</strong> remote procedure calls (RPCs) <strong>to</strong> distributed middleware such

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