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B2B Integration : A Practical Guide to Collaborative E-commerce

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372 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

this solution is designed <strong>to</strong> protect the confidentiality of sensitive<br />

cus<strong>to</strong>mer information across all communication channels.<br />

12.7.2. IBM's WebSphere everyplace suite<br />

IBM's WebSphere everyplace suite is server software that extends<br />

network connectivity <strong>to</strong> a wide variety of wireless pro<strong>to</strong>cols, synchronizes<br />

device databases with server databases and delivers content reliably. It<br />

accommodates a variety of connectivity gateways, including WAP, GSM,<br />

CDMA, TDMA, and TCP/IP, and securely communicates with wireless<br />

devices. By extending essential business-<strong>to</strong>-business transactions <strong>to</strong><br />

wireless devices, participants can remain engaged from anywhere, thereby<br />

increasing market efficiency.<br />

12.8. To be or not <strong>to</strong> be... Wireless: Pertinent<br />

Strategic Considerations<br />

The mobile Internet will not supplant the PC-based Web experience that<br />

we now enjoy. Rather, the promise of the mobile Internet <strong>to</strong>day is that<br />

it will expand the reach of the Internet, even though the browsing<br />

experience on a handheld will probably not resemble what we see on<br />

the traditional Web. The mobile Internet represents a new <strong>to</strong>ol for<br />

businesses. It permits them <strong>to</strong> connect their employees and <strong>to</strong> streamline<br />

their processes in ways previously thought <strong>to</strong> be unwieldy, expensive or<br />

impossible.<br />

12.8.1. Goal and business definition<br />

Building an application is similar <strong>to</strong> building a house. Goals must be<br />

defined clearly in the beginning and plans must be drawn up before the<br />

actual coding commences. Companies should think first about the nature<br />

of their existing operations and where in those processes mobilization<br />

could play a role. This could be through the speeding up or elimination<br />

of various processes, the freeing up of employees from their desks<br />

so that they could spend more time in the field, improving access

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