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B2B Integration : A Practical Guide to Collaborative E-commerce

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374 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

a clear idea of what is offered through the smokescreen of competing<br />

vendor claims is not an easy task. Putting sensitive, mission-critical<br />

data in<strong>to</strong> devices that are designed <strong>to</strong> go anywhere creates management<br />

challenges that include security, software distribution, data flow issues<br />

between a mobile device and a PC or directly with a server, au<strong>to</strong>mating<br />

enforcement of company policies, centralized backup and res<strong>to</strong>ration,<br />

remote troubleshooting and the prevention of viruses from passing in<strong>to</strong><br />

the corporate network. This will require a comprehensive set of security,<br />

data synchronization and systems management functions <strong>to</strong> overcome<br />

potential problems.<br />

12.8.2. Formulation of technology strategy<br />

Once the specific goals for mobilization have been identified, it is then<br />

recommended <strong>to</strong> conduct a high-level technical analysis of how the<br />

solution will be realized. The mobile environment is so complex and<br />

evolves so quickly, that a diverse array of options demands a careful,<br />

strategic approach. Some of the primary choices <strong>to</strong> be made in developing<br />

mobile applications include how users' devices will send and receive<br />

data, the identification of those devices and what applications they will<br />

run. Because early choices impact other options, it is important <strong>to</strong> view<br />

the choices made as an interdependent system of options, rather than a<br />

series of isolated decisions. For example, the need <strong>to</strong> gather and transmit<br />

large batches of non-time sensitive data may easily lead <strong>to</strong> choosing<br />

PDAs that synchronize <strong>to</strong> a central database. Conversely, a decision that<br />

global wireless coverage is absolutely required will mandate the selection<br />

of particular devices running certain types of applications.<br />

Build or buy applications<br />

Mobile applications can range from simple SMS-based alerts, <strong>to</strong> complex,<br />

locally s<strong>to</strong>red programs. As with other, non-mobile applications, they<br />

can all be obtained via vendor offerings, or through cus<strong>to</strong>m development.<br />

There is a wide array of vendors that offer mobile 'point solution'<br />

applications or suites of applications that perform particular functions,<br />

such as sales force au<strong>to</strong>mation or scheduling. The benefits of choosing

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