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B2B Integration : A Practical Guide to Collaborative E-commerce

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416 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

14.3.2. What's wrong in a legacy supply chain?<br />

A legacy supply chain appears very simple since it gives one the<br />

impression of being smooth without any obstructions and accumulations<br />

of inven<strong>to</strong>ries at different levels with various supply chain partners. As<br />

reflected in Figure 14.5, it appears <strong>to</strong> have very few links and barriers.<br />

Raw Material<br />

• • j<br />

•Ji<br />

Cus<strong>to</strong>mer<br />

(Final Consumer) Retailer<br />

Supplier Manufacturer<br />

Figure 14.5. — Superficial picture of a supply chain<br />

*rFiir<br />

Raw Material Warehouse<br />

• •<br />

Hi Cus<strong>to</strong>mer<br />

(Final Consumer)<br />

TBBH<br />

Supplier Warehouse<br />

yw<br />

Retailer<br />

lite<br />

Warehouse<br />

—* Warehouse<br />

la<br />

Figure 14.6. — The real picture of a supply chain<br />

Manufacturer<br />

irtL<br />

Warehouse<br />

l(t<br />

Warehouse<br />

•<br />

Distribu<strong>to</strong>r

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