B2B Integration : A Practical Guide to Collaborative E-commerce

E-Marketplaces and Collaborative Networks 447
• Access to new buyers in the same industry or other sectors across all
geographic regions at minimal cost;
• Easy announcement of a new product or a change in a product by
publishing the information in just one place — the exchange;
• Significant reduction of cost of retaining existing customers and
acquiring new ones;
• Automated order processing and transactions, which allows suppliers
to respond in real-time to buyers' requests, resulting in better customer
service;
• Power to grow the market share by aggregating demand from multiple
buyers; and
• Improved efficiency and reduced inventory through automated supply
chain cycle, which gives real-time access to demand information from
all buyers.
NTE EMPOWERING TRANSPORTATION MANAGEMENT
Introduction
The National Transportation Exchange (NTE) is an example of a
successful vertical B2B trading exchange that has survived the B2B
shakeout. The goals of the exchange are to offer greater connectivity
among shippers and carriers for logistics optimization and to act as a
singular transportation management and execution source for an
industry that offers the best features of a dynamic market, as with
perishable inventory. It generates revenue through the spread between
the shipper and the carrier.
NTE has a neutral marketplace for buyers and sellers to trade
ground transportation at a market-driven price interactively (see
Figure 15.7). It combines its online public marketplace with a private
auction service that allows closed negotiations between trading partners.
Who are the Participants?
The exchange participants include shippers, consignees, third-party
logistics providers, brokers, truckload carriers, freight forwarders and
other intermediaries.
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