B2B Integration : A Practical Guide to Collaborative E-commerce

E-Marketplaces and Collaborative Networks 449
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a shipper with such matching parameters as location and size of load.
This real-time collaboration among trading partners and exchange
leads to better supply chain visibility, transaction abilities, visualization
of the whole supply chain while inventory is in motion and cost and
service efficiencies.
Benefits to the Participants
The benefits of shippers participating in NTE include guaranteed
capacity, access to multiple carriers leading to optimum cost benefit,
comprehensive reporting system on delivery loss, damages etc.,
compliance management and a single party to contact, a single check
to write, a single point to access all transportation needs. They can
also enter up to 150 business rules, such as freight type, shipment time,
size, distance, routing, service levels and insurance requirement, which
are the parameters considered during the matching of the orders.
The benefits to the carriers include higher profit margins, full
loads of transportation and access to multiple shippers.
Source: Condensed from National Transportation Exchange: A Case Study,
Strategis.gc.ca.
15.2.8. Which e-marketplace to join?
Since there are so many e-marketplaces with wide-ranging diversity in
each industry, a company may face tough decisions about which exchange
to join. The key factor that you should consider is the capability of the
digital market to create a substantial value proposition directly affecting
the bottom line.
A few minimum criteria that a company must evaluate include:
Goals of participating in an e-marketplace
A company must detail the short-term and long-term goals of becoming
a participant in an e-marketplace. Is it a big company? If so, can the
company start its own buyer or supplier centric exchange rather than