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B2B Integration : A Practical Guide to Collaborative E-commerce

B2B Integration : A Practical Guide to Collaborative E-commerce

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Company A<br />

Application<br />

Application<br />

t-marketplace X<br />

E-Marketplaces and <strong>Collaborative</strong> Networks 461<br />

.^plication<br />

Company B<br />

/•^plication<br />

Application<br />

Application<br />

Figure 15.12. — The <strong>B2B</strong> traffic jam<br />

Company C<br />

Application<br />

Application<br />

C-marketplace ¥<br />

vertical industry, each supporting different technology and different data<br />

formats. Each company eventually plans <strong>to</strong> participate in multiple<br />

exchanges. In order <strong>to</strong> participate in each individual exchange, companies<br />

have <strong>to</strong> establish a connection. Establishing, managing and maintaining<br />

a multiple point-<strong>to</strong>-point connection (see Figure 15.12) between a<br />

company, trading partners and e-marketplaces is extremely difficult and<br />

expensive.<br />

The more e-marketplaces that a company participates in, the greater<br />

the transaction data formats that it has <strong>to</strong> support (see Figure 15.13).<br />

This may make the whole scheme error prone as it takes only one slight<br />

error in format <strong>to</strong> cause transactions <strong>to</strong> fail.

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