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B2B Integration : A Practical Guide to Collaborative E-commerce

B2B Integration : A Practical Guide to Collaborative E-commerce

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500 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

3. Business Operational View<br />

3.1. Business process definition<br />

Using this PIP <strong>to</strong> distribute new product information <strong>to</strong> partners in the<br />

supply chain has a number of advantages.<br />

1. The time <strong>to</strong> add new products <strong>to</strong> partner sales catalogs decreases,<br />

and the time <strong>to</strong> prepare for promotion and sales in the supply chain<br />

can be shortened.<br />

2. There is a reduction in the cost of creating and maintaining sales<br />

catalogs and configuration engines.<br />

3. Buyers are notified of new product announcements in a timely<br />

manner so that they can create SKUs (S<strong>to</strong>ck Keeping Units) for<br />

products in time <strong>to</strong> take cus<strong>to</strong>mer orders.<br />

Information is distributed <strong>to</strong> partners as both structured and unstructured<br />

information. Unstructured information is used <strong>to</strong> notify employees (e.g.,<br />

buyers) of new products introduced in<strong>to</strong> the supply chain. A receiving<br />

partner can send this information <strong>to</strong> employees internally using a mail<br />

service or workflow system. Structured information, called resources<br />

(also known as assets), is used <strong>to</strong> replicate product technical information<br />

so that a partner can integrate structured information from all supplier<br />

catalogs in<strong>to</strong> the partner's own electronic catalogs.<br />

Two categories of structured product information are listed below.<br />

1. Sales catalog information typically used <strong>to</strong> promote products <strong>to</strong> nontechnical<br />

cus<strong>to</strong>mers. Sales catalog information can include quantities,<br />

prices and marketing information.<br />

2. Technical specifications that are used <strong>to</strong> promote products <strong>to</strong> technical<br />

products and <strong>to</strong> create content for configuration catalogs. Technical<br />

specifications only comprise the qualitative and quantitative properties.<br />

Product information is typically exchanged with partners who have<br />

subscribed for new announcements.

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