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B2B Integration : A Practical Guide to Collaborative E-commerce

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376 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

Is data pushed or pulled?<br />

Another fac<strong>to</strong>r <strong>to</strong> consider is whether data will be pushed <strong>to</strong> individuals<br />

or pulled by individuals. Push-based data transfer lends itself <strong>to</strong> timesensitive<br />

information requiring interactivity from the recipient. An<br />

example is whether <strong>to</strong> reschedule a planned meeting upon receiving<br />

notice that one of the invitees cannot attend. Push functionality may be<br />

achieved through various technologies: Short Messaging Service (SMS)<br />

messages, browser alerts <strong>to</strong> WAP phones, or e-mail <strong>to</strong> an 'always-on'<br />

device. The type of underlying network available will determine which<br />

of these options are viable.<br />

For example, 'packet-switched' bearer networks (used by two-way<br />

paging devices) are 'always on'. They do not require the user <strong>to</strong><br />

establish a network connection before receiving data which makes this<br />

type of network an ideal choice when the timely receipt of wireless<br />

e-mail is absolutely necessary. Conversely, 'circuit-switched' networks,<br />

such as those used by digital and PCS (Personal Communication System)<br />

mobile phones, require that a connection be established, but offer the<br />

additional benefit of carrying voice-based communications.<br />

There are other fac<strong>to</strong>rs <strong>to</strong> consider. In the American market, the<br />

patchwork of competing PCS and cellular carriers means that packetswitched<br />

networks have a greater geographic coverage than any one<br />

circuit-switched network. Companies seeking <strong>to</strong> standardize on one<br />

device for employees traveling throughout the country may choose<br />

always-on connectivity for this reason.<br />

Local mobile (LAN) versus roaming mobile<br />

In offices where employees want <strong>to</strong> move freely within a limited area,<br />

wireless LANs may be the ideal solution. By establishing a wireless<br />

LAN, a company can equip employees with handhelds that access its<br />

network over an always-on connection from within a relatively short<br />

radius, with much higher bandwidth than would be possible over widerange<br />

bearer networks. Some hotels equip their staff with handheld<br />

devices that track room status and inven<strong>to</strong>ry levels in real-time and<br />

many supermarkets employ this technology <strong>to</strong> update inven<strong>to</strong>ry.

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