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B2B Integration : A Practical Guide to Collaborative E-commerce

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Wireless Technologies 375<br />

a vendor's software product often include reduced time-<strong>to</strong>-market and<br />

lower cost. However, the disadvantages of these products are limited<br />

cus<strong>to</strong>mizability or adaptability <strong>to</strong> the unique methods of a business<br />

operation. In addition, these off-the-shelf products may not be easily<br />

extensible when new technological developments appear. It is important<br />

<strong>to</strong> remember that because mobile technology is developing rapidly,<br />

with new devices, networks and pro<strong>to</strong>cols continually emerging, the<br />

adaptability that cus<strong>to</strong>m development brings may be an essential element<br />

of a long-term strategy.<br />

Many ways <strong>to</strong> data transmission<br />

Data transmission refers <strong>to</strong> the means by which data is sent and<br />

received by a mobile device. When thinking about data transmission, it<br />

is important <strong>to</strong> consider a variety of fac<strong>to</strong>rs relating <strong>to</strong> how the eventual<br />

mobile application will be built and how it will actually be used in the<br />

field. The right solution for one's company will depend on a number of<br />

issues, such as timeliness and time-sensitivity of information, as well as<br />

geographic coverage.<br />

Real-time wireless versus 'synchable' data<br />

The choice between wireless and 'synchable' wireless solutions depends<br />

primarily on the time sensitivity of the data at hand. Many quite useful<br />

mobile applications never establish a wireless connection <strong>to</strong> the Internet.<br />

Instead, they synchronize locally s<strong>to</strong>red data with that on a server.<br />

'Synchable' solutions are often superior when large amounts of<br />

information are <strong>to</strong> be transferred. This is because they rely on a serial<br />

port or an even faster Universal Serial Bus (USB) connection. In a<br />

practical sense, sending a megabyte of data over most current wireless<br />

networks would be all but impossible, as their limited bandwidth would<br />

reduce the data flow <strong>to</strong> a trickle. Another fac<strong>to</strong>r <strong>to</strong> consider in deciding<br />

between 'synchable' and real-time wireless is network coverage. If<br />

users will frequently be in locations where a wireless carrier's bearer<br />

network coverage is spotty or absent, even the most powerful mobile<br />

application will be of little value.

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