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B2B Integration : A Practical Guide to Collaborative E-commerce

B2B Integration : A Practical Guide to Collaborative E-commerce

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102 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

situation has never been more apparent than with the swift rise, and<br />

even swifter fall, of the Internet dot-coms. Both old and new economy<br />

companies rushed in<strong>to</strong> the 'sexiest' Internet technologies without any<br />

regard for ROI, revenue or shareholder value. Today, with one eye on<br />

the enormous implementation costs and another eye on the failure of the<br />

dot-coms, many companies have taken a more cautious approach. As<br />

the saying goes: "the more things change, the more they stay the same."<br />

The benefits of EAI are great, but so are the pitfalls, if one does not<br />

approach it in a systematic, cost-effective manner.<br />

4.5. Types of EAI<br />

EAI solutions can take on many forms and exist at many levels. The<br />

appropriate level of EAI can be dependent on many fac<strong>to</strong>rs including<br />

company size, company industry, integration/project complexity and<br />

budget.<br />

There are three types of middleware solutions <strong>to</strong> EAI:<br />

• User Interface <strong>Integration</strong>;<br />

• Data <strong>Integration</strong>;<br />

• Function or Method <strong>Integration</strong>; and<br />

• Business Method <strong>Integration</strong>.<br />

A brief overview of each of these levels of EAI include:<br />

4.5.1. User interface integration (Refacing)<br />

Refacing is the process of replacing the terminal screens of legacy<br />

systems and the graphical interfaces of PCs with one standardized<br />

interface, typically browser-based. Generally, the functionality of terminal<br />

screens applications can be mapped on a one-<strong>to</strong>-one basis with a<br />

browser-based graphical user interface. The new presentation layer is<br />

integrated with the existing business logic of the legacy systems.<br />

Enterprise business portals may also be considered a sophisticated<br />

refacing solution. A business portal consolidates the presentation of<br />

multiple applications in<strong>to</strong> one cus<strong>to</strong>mizable browser-based interface. A

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