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B2B Integration : A Practical Guide to Collaborative E-commerce

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34 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

2.3.4. Participation in online marketplaces<br />

What is the advantage of participating in an online business community?<br />

Consider the data provided by Grainger's consulting unit on the<br />

advantages of electronic marketplace sales:<br />

• Cuts transaction costs by 32%;<br />

• Reduces inven<strong>to</strong>ry and production costs by 25%; and<br />

• Slashes errors and exceptions by 52%.<br />

<strong>B2B</strong>i allows companies <strong>to</strong> build digital marketplaces or participate<br />

in multiple vertical and horizontal markets.<br />

2.3.5. Streamline business operations<br />

<strong>B2B</strong>i helps companies <strong>to</strong> au<strong>to</strong>mate, reshape and improve the efficiency<br />

of their business processes via business process management. It au<strong>to</strong>mates<br />

the inter-organizational, inter-functional and inter-personal activities of<br />

these processes.<br />

2.3.6. XML-based integration<br />

<strong>B2B</strong>i over the Internet is completely credited <strong>to</strong> the use of XML, which<br />

fully leverages the open standards of the Internet.<br />

Today, companies are faced with the daunting challenge of linking<br />

inter-company data and processes for their business-<strong>to</strong>-business (<strong>B2B</strong>)<br />

e-<strong>commerce</strong> initiatives — all while integrating cus<strong>to</strong>mer and packaged<br />

applications, databases and mainframe systems within the enterprise.<br />

How are the companies addressing these challenges? The answer is by<br />

using XML-based <strong>B2B</strong> integration.<br />

2.3.7. Increased cus<strong>to</strong>mer service and retention<br />

With real-time and quality information companies get an opportunity <strong>to</strong><br />

provide much better personalized service and upgraded value-added<br />

services <strong>to</strong> valuable cus<strong>to</strong>mers. Through <strong>B2B</strong>i, there is complete transparency<br />

of business information end <strong>to</strong> end, which empowers cus<strong>to</strong>mers<br />

<strong>to</strong> make better decisions and let companies respond <strong>to</strong> cus<strong>to</strong>mers' needs

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