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B2B Integration : A Practical Guide to Collaborative E-commerce

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350 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

Appliance or host/server programming not required — The preponderance<br />

of wireless middleware products possess a development environment<br />

that shields the developer from having <strong>to</strong> understand the appliance and<br />

host-based development environments.<br />

Mainframe <strong>to</strong> client/server systems migration supported — Many<br />

companies are migrating from mainframes <strong>to</strong> client/server systems.<br />

Middleware is a cost-effective solution for supporting these migrations,<br />

enabling connections <strong>to</strong> both mainframes and client/server databases,<br />

simultaneously.<br />

Multiple-vendor appliances support — Most middleware products<br />

interface with a wide variety of handheld devices.<br />

12.3.1. Wireless Access Pro<strong>to</strong>col (WAP)<br />

Wireless Application Pro<strong>to</strong>col (WAP) is an open, global standard that<br />

enables mobile devices <strong>to</strong> be compatible with the majority of bearer<br />

networks such as Code Division Multiple Access (CDMA), Global<br />

System for Mobile Communications (GSM) and next-generation network<br />

standards. WAP has been constructed on modified Internet pro<strong>to</strong>cols<br />

and permits mobile devices on non IP-based networks <strong>to</strong> connect <strong>to</strong> the<br />

Internet.<br />

WAP is an application environment and a communications pro<strong>to</strong>col.<br />

WAP sits astride a variety of wireless carriers and provides services<br />

such as compression, encryption, the integration of telephony and data<br />

services and, most importantly, the wireless application architecture that<br />

permits the building of WAP application programs that run on smart<br />

phones (i.e., WAP applications). In a practical sense, WAP applications<br />

deliver WML-tagged, instead of HTML-tagged documents <strong>to</strong> a browser.<br />

Usability challenges include the following: Internet on mobile devices,<br />

small screens, phone keypad, slow connection speeds and no standardized<br />

browser behavior. An often-mentioned competi<strong>to</strong>r <strong>to</strong> WML is cHTML<br />

that has been popularized by Japan's iMode service.<br />

The success of this standard will depend on the penetration of WAPenabled<br />

devices, the development and recognition of useful applications<br />

and the rollout of WAP gateways from Ericsson, Mo<strong>to</strong>rola, Nokia and<br />

Phone.com. Negatives of WAP are associated with the fact that it offers

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