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B2B Integration : A Practical Guide to Collaborative E-commerce

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32 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

are facing the challenge <strong>to</strong> provide these employees with access <strong>to</strong><br />

corporate computing resources. The access cannot be limited <strong>to</strong> basic<br />

features, such as e-mails, but needs <strong>to</strong> be a complete hookup in<strong>to</strong><br />

applications that enable them <strong>to</strong> be productive anytime, anywhere.<br />

Companies have <strong>to</strong> design and implement solutions that extend Internet,<br />

intranet and extranet applications wirelessly <strong>to</strong> handheld devices, based<br />

on the Palm and Windows CE platforms, as well as Internet-enabled<br />

phones.<br />

<strong>Integration</strong> of these mobile devices with a company's internal and<br />

trading partners' applications is now becoming an integral part of<br />

<strong>B2B</strong>i.<br />

2.2.11. Software agents<br />

The <strong>B2B</strong> e-<strong>commerce</strong> environment is both information and process<br />

rich. In the current environment, there are a lot of manual processes,<br />

such as information gathering and catalog management. Agent technology<br />

is very relevant in such an environment, as it is useful where a<br />

personalized, continuously running semi-au<strong>to</strong>nomous behavior is desired.<br />

Most of the work of information gathering and process management<br />

tasks can be delegated <strong>to</strong> agents.<br />

However, decisions in which the agent can possibly make a suboptimal<br />

choice, such as which s<strong>to</strong>ck <strong>to</strong> buy and approving a big<br />

contract, cannot be left <strong>to</strong> the software agent as the consequences of<br />

missed opportunities or unfavorable decisions can be severe.<br />

2.3. Benefits of <strong>B2B</strong> <strong>Integration</strong><br />

Following are several tangible and intangible benefits of <strong>B2B</strong>i, which<br />

directly affect a company's bot<strong>to</strong>m line:<br />

2.3.1. Dynamic business relationships<br />

<strong>B2B</strong> integration enables dynamic business relationships and processes<br />

that respond flexibly and quickly <strong>to</strong> new business models and changing

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