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B2B Integration : A Practical Guide to Collaborative E-commerce

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316 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

and maintains a comparable mode of verification of each party's consent,<br />

<strong>B2B</strong> transactions cannot be enforced.<br />

10.9.1. Need for trusted third party entities<br />

In <strong>B2B</strong> e-<strong>commerce</strong> transactions, which can run in<strong>to</strong> millions of dollars<br />

without ever involving a piece of paper, companies cannot trust new<br />

business partners simply on the basis of an e-mail address or a password<br />

or a Website address. There is a need for the involvement of a financial<br />

institution that can validate and facilitate all the financial aspects of a<br />

transaction. Their involvement will give participating companies the<br />

assurance they require <strong>to</strong> conduct negotiations, reach agreements and<br />

make payments in a trusted and secure manner.<br />

The trusted third party entity should:<br />

• Issue digital certificates;<br />

• Provide guarantee of these digital certificates;<br />

• Have a global presence and a large clientele;<br />

• Support open standards and provide technology interoperability, so<br />

that the participant companies can use security solutions that best fit<br />

their needs;<br />

• Provide transactional integrity and assurance that can bind all the<br />

participants <strong>to</strong> contracts that are enforceable across all countries; and<br />

• Maintain the audit information in the form of electronic paperwork <strong>to</strong><br />

trace back any transactions or communications. This audit can be<br />

used <strong>to</strong> resolve any dispute between two parties using their services.<br />

Without the audit information, which is a comparable mode of<br />

verification of the concerned party's consent, it will be difficult <strong>to</strong><br />

enforce an electronic transaction.<br />

Identrus is a typical example of such a trusted third party entity,<br />

which brings <strong>to</strong>gether several leading financial institutions (FIs). The<br />

partner FIs issue guaranteed digital certificates that enable their cus<strong>to</strong>mers<br />

<strong>to</strong> participate in <strong>B2B</strong> e-<strong>commerce</strong>. In addition, FIs also act as payment<br />

intermediaries and offer their traditional financial services securely over<br />

the Internet.<br />

As an example of a transaction through Identrus Network (see<br />

Figure 10.19), a manufacturer receives a request for a proposal over

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