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B2B Integration : A Practical Guide to Collaborative E-commerce

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Wireless Technologies 365<br />

the power of mobile technology among a company's own employees.<br />

They are the focus of this section. Externally oriented mobile applications<br />

reach cus<strong>to</strong>mers and clients through their handheld devices.<br />

Internally focused mobile applications that eliminate or hasten<br />

repetitive or time-consuming processes permit companies <strong>to</strong> reap the<br />

benefits of improved operational efficiencies with the provision of<br />

means for employees <strong>to</strong> access and <strong>to</strong> transmit data at the point of need,<br />

and employees are empowered <strong>to</strong> be more effective and productive and<br />

thus streamline business processes.<br />

Some examples of B2E applications are:<br />

• Field workers can access project records remotely while in the field<br />

or onsite at a client's offices. Claims adjusters in the field can<br />

immediately complete electronic forms on a handheld device and<br />

upload their reports <strong>to</strong> a central server, saving time and improving<br />

accuracy.<br />

• In places such as hotels, casinos and department s<strong>to</strong>res, employees<br />

can roam the premises, while retaining access <strong>to</strong> the company network.<br />

• Before meeting new or existing cus<strong>to</strong>mers, sales representatives can<br />

access the latest inven<strong>to</strong>ry levels, product line data and pricing<br />

structures.<br />

• Fac<strong>to</strong>ry workers can track product batches as they progress through<br />

production or assembly without needing <strong>to</strong> return <strong>to</strong> a fixed terminal.<br />

• Consultants and other business professionals can avoid manually<br />

updating contact lists on their PDAs or daily planners by 'synching'<br />

these devices with a central company database. Interestingly, this can<br />

also be configured <strong>to</strong> be accomplished upon entry or exit of an<br />

employee <strong>to</strong> an office's local wireless LAN.<br />

12.5.5. <strong>B2B</strong>, B2C, B2E and wireless<br />

B2E like <strong>B2B</strong> and B2C has, here<strong>to</strong>fore, been wired, though it is<br />

evolving <strong>to</strong>wards wireless applications. So long as there is a need for<br />

(a) ubiqui<strong>to</strong>us access <strong>to</strong> information; (b) convenience and accessibility;<br />

(c) personalization; or, in the near future, (d) localization, there is a<br />

possibility that wireless can play a role. The most salient present

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