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B2B Integration : A Practical Guide to Collaborative E-commerce

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Safety<br />

static<br />

--...<br />

mobile<br />

Software Agents 393<br />

Figure 13.5. — Relationship between safety and mobility of software agents<br />

13.9. Agents' Role in <strong>B2B</strong> E-<strong>commerce</strong> and <strong>B2B</strong>i<br />

The use of intelligent software agents that au<strong>to</strong>mate the coordination<br />

activities among business partners is not only an advantage, but a necessity<br />

in the connected and networked world that companies operate in.<br />

Intelligent agents can be responsible for collecting and interpreting<br />

information of merchants and products, making decisions, even presenting<br />

payment information and settling transactions, thus reducing time and<br />

cost. They will help buyers and suppliers achieve greater efficiencies in<br />

all of the important aspects of <strong>B2B</strong>, such as content, community and<br />

transaction.<br />

Additionally, agent based e-<strong>commerce</strong> happens on the Internet and<br />

does not require the high setup costs associated with EDI. Agent<br />

technology also leverages existing infrastructure and investments.<br />

Agents can help in au<strong>to</strong>mating all the repetitive activities in the<br />

following business aspects:<br />

• Internal functions and activities, such as accounting, order fulfillment<br />

and personnel management;<br />

• External activities, such as supply chain management and eprocurement,<br />

which involve interaction with trading partners, <strong>B2B</strong><br />

exchanges; and<br />

• External cus<strong>to</strong>mer centric activities such as eCRM, sales and services.<br />

Let us review these aspects in greater detail.

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