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B2B Integration : A Practical Guide to Collaborative E-commerce

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432 <strong>B2B</strong> <strong>Integration</strong> — A <strong>Practical</strong> <strong>Guide</strong> <strong>to</strong> <strong>Collaborative</strong> E-<strong>commerce</strong><br />

among retailers and vendor merchants through shared information. It<br />

integrates both 'demand' and 'supply' side processes (linking manufacturers,<br />

retailers and carriers) and improves the flow of a product and<br />

information about the product throughout the entire supply chain.<br />

Increased communication among partners enables them <strong>to</strong> generate<br />

accurate forecasts and set effective replenishment plans. Additionally, if<br />

there is any change in demand, promotions or policies, partners can<br />

quickly adjust the jointly managed forecasts, thereby minimizing the<br />

wasteful inven<strong>to</strong>ry after the fact corrections.<br />

CPFR is a concept that allows collaborative processes across the<br />

supply chain, using a set of process and technology models that are:<br />

• Open and secured;<br />

• Flexible across the industry;<br />

• Extensible <strong>to</strong> all supply chain processes; and<br />

• Supportive of a broad set of requirements (new data types,<br />

interoperability with different DBMSs, etc.).<br />

Introduction<br />

NABISCO AND WEGMANS — CPFR PILOT<br />

OVERVIEWS WITH METRICS<br />

Nabisco is a major international manufacturer of biscuits, snacks, and<br />

premium grocery products, including well-known U.S. brands Oreo,<br />

Ritz crackers and Planters nuts and snacks. It also manufactures<br />

international products, which are marketed in the United States,<br />

Canada and 85 other countries.<br />

Wegmans Food Markets, Inc. is a 58-s<strong>to</strong>re supermarket chain in<br />

New York and Pennsylvania and is recognized as an industry leader<br />

and innova<strong>to</strong>r.<br />

Executive Summary<br />

Category management and supply chain management have been proven<br />

<strong>to</strong> offer a competitive advantage <strong>to</strong> firms that can successfully<br />

implement them.<br />

Continue on page 433

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