2008-2009 Academic Catalog - Queens University of Charlotte

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COMM 327 Intercultural Communication
This course examines the relationship between communication and culture. Defining culture is
the first challenge. Other topics include acculturation, prejudice, stereotyping and cultural competence.
Prerequisite: COMM 101. Spring Term, odd years. 3 Hrs.
COMM 335 Persuasion
Grounded in rhetorical theory, the art of persuasion has reemerged as a critical skill in both
personal and mediated communication contexts. This course examines the strategies individuals
and organizations use to persuade people to take a particular side in decisions that rely on
opinion. Topics include the importance of credibility, logic and emotion with regard both to
evaluating and creating persuasive messages. Prerequisite: COMM 101. Fall Term. 3 Hrs.
COMM 341 Advertising
This course examines the concepts, methods and materials of advertising, from early twentiethcentury
to contemporary practice. We will explore the techniques of preparing a campaign from
the research stage through market analysis and media plan, to creative design and final pitch.
Prerequisite: COMM 101 or BUSN 340. Spring Term, every year. 3 Hrs.
COMM 342 Public Relations
This course introduces the stragtegies and ethics of how organizations and individuals manage
their public images. Prerequisite: COMM 101. Fall Term, every year. 3 Hrs.
COMM 343 Mass Communication
In this course students will analyze the forms, messages, social impact and economic structures
of the mass media. Topics include the changing landscape of national and global media
industries; the structure and design of media content; the role of media in public perceptions of
ideas, events, institutions and people. Prerequisite: COMM 101. Fall Term, odd years. 3 Hrs.
COMM 344 Small Group Communication
This course analyzes the processes of small group communication, particularly in the context of
task-oriented and decision-making bodies. Topics include the stages of group development;the
dynamics of group interaction, productivity and satisfaction; team-building leadership and other
group roles; decision-making; and managing conflict. Prerequisite: COMM 101. Spring Term,
odd years. 3 Hrs.
COMM 350 Independent Study
Students may investigate a communication topic in depth with a faculty mentor. Open to junior
and senior majors with a 3.0 average in communication. Prerequisites: COMM 101, 204. Fall
Term, Spring Terms, every year. 1-3 Hrs.
COMM 351 Film Studies
This course focuses on the art of film and will explore such topics as film criticism, film genres
(science fiction, film noir, the musical), foreign films, film and society and the works of selected
studios or directors (such as John Ford, Alfred Hitchcock, Frank Capra, Steven Spielberg).
Spring Term, odd years. 3 Hrs.
COMM 352 History of American Journalism
This course explores the history of journalism in America from the colonial period to the present.
Though it will focus on print journalism, it will consider as well the revolutionary significance of
electronic journalism. This course will trace the continuities and changes in the ways in which
news is defined, gathered, produced, and critiqued in American life and politics; and it will
investigate in detail the lives and times of some of America's more intriguing journalists, from
Peter Zenger to William Lloyd Garrison; from Ida Tarbell and the "Muckrakers" to H.L. Mencken;
from early radio to TV news to the World Wide Web. Prerequisite: HIST 203 or HIST 204 or
COMM 101 and COMM 204. Spring Term, odd years. 3 Hrs.
UNDERGRADUATE COURSE DESCRIPTIONS