Asking Questions - The Definitive Guide To Questionnaire Design ...

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84 ASKING QUESTIONS Figure 3.2. Questions on Library Card Ownership. 1. Would you say the Chicago Public Library facilities in your neighborhood are good, fair, or poor? Good Fair Poor Don’t Know 2. Does anyone in your family have a library card for the Chicago Public Library? Yes No (End Interview) 3. Do you have your own Chicago Public Library Card? Yes No Source: Bradburn, Sudman, and Associates, 1979. is probably overstated. The degree of overstatement is unknown, since no outside validating information is available. As Figure 3.3 indicates, one approach (National Opinion Research Center [NORC], 1965) to inquiring about readership is to ask “Have you read any book, either hard cover or paperback, within the past six months? (If you’ve started but not finished a book, that counts too.)” A second approach (NORC, 1963) would be to ask first about magazine reading and then about book reading. The idea here is that making book reading just one of several items about reading will reduce the focus on this item and the tendency to overreport. Question 1 is longer and provides the types of memory cues discussed in Chapter Two. The results, however, showed no difference in the proportion of people who read a book in the past six months. In both versions half of all respondents reported themselves to be readers. The wording in the third approach (Gallup, 1971) does not make the question specific (as we recommended in Chapter Two, since, instead of indicating a set time period it asks “When did you
ASKING THREATENING QUESTIONS ABOUT BEHAVIOR 85 Figure 3.3. Questions on Reading. APPROACH 1 Have you read any book, either hard cover or paperback, within the past six months? (If you’ve started but not finished a book, that counts too.) Yes No APPROACH 2 a. Do you read any magazines regularly? Yes No b. Have you read a book in the past six months? Yes No APPROACH 3 When, as nearly as you can recall, did you last read any kind of book all the way through either a hardcover book or a paper bound book? (If date is given) What was the title? [The Bible and textbooks were omitted.] Source: National Opinion Research Center, 1965. last read . . . ?”). It may, however, avoid the overstatements of socially desirable behavior that occur when a specific time period is indicated. The Gallup published results are based on reading in the past month, excluding Bible reading and textbooks, and thus cannot be directly compared with the National Opinion Research Center (NORC) results. Seat Belt Usage The Gallup (1973) wording of this question is “Thinking about the last time you got into a car, did you use a seat belt?” The question is careful not to ask about usual or typical behavior. To have asked about typical behavior would be more threatening and those who do not wear seat belts would be less likely to admit it. Asking only about a single event from among common events, such as getting
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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