Asking Questions - The Definitive Guide To Questionnaire Design ...

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198 ASKING QUESTIONS Figure 6.11. Selected Questions from National Assessment of Educational Progress. 1. A major American manufacturing corporation seeks to establish a branch plant in a country that has rich natural resources but very little industry. The leaders of the nation turn down the American corporation’s request. What reasons can you give for the decision made by the leaders of the foreign nation? 2. Which of the following is a MAJOR goal of the United Nations? To fight disease To maintain peace To spread democracy To fight the Communists I don’t know. 3. The term “monopoly” describes the situation in which the market price of goods and services is established by which one of the following? Many sellers A single buyer Many buyers and sellers A single seller or a small group of sellers I don’t know. 4. Which of the following has the power to declare an act of Congress unconstitutional? The Congress The President The United States Supreme Court The United States Department of Justice I don’t know. 5. The Supreme Court ruled that it is unconstitutional to require prayer and formal religious instructions in public schools. Which of the following was the basis for its decision? The requirements violated the right to freedom of speech. There was strong pressure put on the Supreme Court by certain religious minorities. Religious exercises violated the principle of the separation of church and state. Every moment of valuable school time was needed to prepare students to earn a living. I don’t know.
ASKING QUESTIONS THAT MEASURE KNOWLEDGE 199 6. What is needed to move cars, heat hamburgers, and light rooms? Conservation Efficiency Energy Friction Magnetism I don’t know. 7. In hot climates, the advantage of buildings with white surfaces is that white surfaces effectively absorb light. diffract light. reflect light. refract light. transmit light. I don’t know. 8. On the average, in human females the egg is released how many days after menstruation begins? 2 days 9 days 14 days 20 days 24 days I don’t know. 9. A fossil of an ocean fish was found in a rock outcrop on a mountain. That probably means that fish once lived on the mountain. the relative humidity was once very high. the mountain was raised up after the fish died. fish used to be amphibians like toads and frogs. the fossil fish was probably carried up to the mountain by a great flood. I don’t know. 10. An artificial pacemaker is an electronic device used by some patients with heart disease. What does this device simulate or replace? The auricles The ventricles The node in the right auricle The heart valves between the auricles and ventricles The valves that control the flow of blood into the aorta I don’t know. (continued)
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Page 167 and 168: ASKING QUESTIONS ABOUT ATTITUDES AN
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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