Asking Questions - The Definitive Guide To Questionnaire Design ...

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Bibliography and Recommended Readings Alwin, D., and Krosnick, J. “The Measurement of Values in Surveys: A Comparison of Ratings and Rankings.” Public Opinion Quarterly, 1985, 49, 535–552. American Marketing Association. The Technique of Marketing Research. New York: McGraw-Hill, 1937. Andersen, R., Kasper, J., Frankel, M. R., and Associates. Total Survey Error: Applications to Improve Health Surveys. San Francisco: Jossey-Bass, 1979. Ash, P., and Abramson, E. “The Effect of Anonymity on Attitude Questionnaire Response.” Journal of Abnormal and Social Psychology, 1952, 47, 722–723. Baddeley, A. D. Human Memory: Theory and Practice. Mahwah, N.J.: Erlbaum, 1990. Bailey, K. D. Methods of Social Research. New York: Free Press, 1978. Barton, A. J. “Asking the Embarrassing Question.” Public Opinion Quarterly, 1958, 22, 67–68. Beatty, R. W., and Bernardin, H. J. Performance Appraisal: Assessing Human Behavior at Work. Boston: Kent, 1984. Becker, S. L. “Why an Order Effect?” Public Opinion Quarterly, 1954, 18, 271–278. Belson, W. A. “Respondent Understanding of Survey Questions.” Polls, 1968, 3(1), 1–13. Belson, W. A. The Design and Understanding of Survey Questions. Aldershot, England: Gower, 1981. Belson, W. A., and Duncan, J. A. “A Comparison of the Checklist and the Open Response Questioning Systems.” Applied Statistics, 1962, 11, 120–132. Belson, W. A., Millerson, B. L., and Didcott, P. J. The Development of a Procedure for Eliciting Information from Boys About the Nature and Extent of Their Stealing. London: Survey Research Centre, London School of Economics and Political Science, 1968. Berk, Ronald A. (ed.). Performance Assessment Methods and Applications. Baltimore: Johns Hopkins University Press, 1986. 335
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Page 305 and 306: ORGANIZING AND DESIGNING QUESTIONNA
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Page 337 and 338: QUESTIONNAIRES FROM START TO FINISH
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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Page 369 and 370: GLOSSARY 349 in terms of one end of
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Page 377 and 378: GLOSSARY 357 knowledgeable. Some of
Page 379 and 380: GLOSSARY 359 the respondent may be
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Page 385: GLOSSARY 365 idation also has the s
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Page 396 and 397: 376 APPENDIX A Alabama Institute fo
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384 APPENDIX A 5835 S. Kimbark Ave.
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386 APPENDIX A Social Science Insti
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388 APPENDIX A Louisiana Survey Res
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390 APPENDIX A Communication Resear
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392 APPENDIX A Mississippi Survey R
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394 APPENDIX A Fax: 603-862-1488 E-
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396 APPENDIX A Fax: 212-305-6832 E-
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398 APPENDIX A Fax: 919-962-4777 E-
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400 APPENDIX A Oklahoma Bureau for
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402 APPENDIX A Rhode Island A. Alfr
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404 APPENDIX A Earl Survey Research
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406 APPENDIX A P.O. Box 400767 2205
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408 APPENDIX A Wyoming Survey Resea
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Appendix B Illinois Liquor Control
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APPENDIX B 413 11. On the days when
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APPENDIX B 415 d. In the past 30 da
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Appendix C Faculty Retention Survey
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Not at all Not too Somewhat Very Ex
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3. University Facilities/Services/R
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5. Individual Considerations Import
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426 APPENDIX D You are a valued cus
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